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Payment brands need to take influencer marketing seriously
Payments influencer marketing is more effective at raising awareness than boosting conversion
What does it mean for payment marketers?
Methodology
Sources
Media Gallery
About This Report
Influencer marketing is becoming a need-to-have for payment brands’ marketing teams. While not without risks, it’s key to building awareness and creating relationships with young consumers.
Payment brands need to take influencer marketing seriously
Payments influencer marketing is more effective at raising awareness than boosting conversion
What does it mean for payment marketers?
Methodology
Sources
Media Gallery
Influencer marketing has arrived in the payments world with the rise of “finfluencers.” Our survey of 1,207 US social media users revealed that while content creators can effectively build awareness of payment products and services among consumers, converting them into customers isn’t as easy.
Key Question: How should payment providers use influencers for their marketing strategies?
Key Stat: Around 80% of US social media users have seen someone reviewing or recommending financial products on social media, per our March 2024 survey. That widespread reach highlights how payment providers can use influencers to raise awareness of their brand.
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Table of Contents
Executive Summary
Payment brands need to take influencer marketing seriously
Payments influencer marketing is more effective at raising awareness than boosting conversion
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