New AI tools promise to boost Shorts content, but a flood of formulaic videos could make creators disappear in the algorithm noise.
Article
| Sep 19, 2024
GM drivers can access Tesla chargers, Norway races ahead in EV sales, and VW struggles with recalls, highlighting both rapid progress and significant challenges in the global EV shift.
Article
| Sep 19, 2024
The integration is a win for PayPal after Amazon stopped accepting Venmo on its ecommerce site
Article
| Sep 19, 2024
There are, however, still many unknowns—like how interest-bearing loans will be treated
Article
| Sep 19, 2024
On today's podcast episode, we discuss what’s going on with Google’s digital advertising technology antitrust trial, the Department of Justice’s (DoJ) case against them, Google’s best defense, and what happens if the DoJ wins. Tune in to the discussion with host Marcus Johnson, senior director of Briefings Jeremy Goldman, and our analyst Evelyn Mitchell-Wolf.
Audio
| Sep 19, 2024
Social media usage is increasing for all generations, but most quickly for Gen Z. This year, US Gen Z social media usage will grow 7.7% versus 1.8% for the general population’s, according to our May 2024 forecast.
Article
| Sep 19, 2024
MOs are under increasing pressure due to greater scrutiny and accountability for ROI; the need to balance creativity with revenue growth; and the rapid pace of technological, market, and consumer changes
Article
| Sep 19, 2024
Senators target misleading drug ads on social media with new legislation: We examine the ramifications for marketers and ad agencies who are part of the health influencer economy.
Article
| Sep 19, 2024
This move could spur demand for financial institutions’ consumer lending products like mortgages. Get ready to compete for this business.
Article
| Sep 19, 2024
Its silent data collection for AI training stirs concerns over how platforms prioritize corporate gain over user rights.
Article
| Sep 19, 2024
Express Scripts sues the FTC: The pharmacy benefit manager is demanding the retraction of an agency report critical of pharma’s middlemen. Even if that happens, the damage to PBMs’ reputation is done.
Article
| Sep 19, 2024
23andMe’s board resigns: After years of ill-fated endeavors, the en masse resignation marks the latest blow to 23andMe, which has been hemorrhaging cash and yet to turn a profit.
Article
| Sep 19, 2024
With digital twins ready to revolutionize 24/7 sales, RepAI faces the dual challenge of customer AI distrust and ethical concerns.
Article
| Sep 19, 2024
Walmart joins the early October holiday sales push: The retailer will launch its Walmart Holiday Days event on October 8, the same day Amazon and Target are hosting sales.
Article
| Sep 19, 2024
Amazon turns to TV to promote third-party sellers: The retailer’s new “Shark Tank”-like competition show will likely boost sales and put a friendly face on the Amazon brand.
Article
| Sep 19, 2024
Olive Garden inks delivery partnership with Uber following parent Darden Restaurants’ poor quarter: The company missed sales and earnings expectations as consumers cut back on restaurant visits.
Article
| Sep 19, 2024
YouTube claims 10.4% of daily time spent with TV in the US, according to July 2024 data by Nielsen.
Article
| Sep 19, 2024
Here’s a deeper dive into consumers’ financial outlook ahead of the holidays and what that means for retailers.
Article
| Sep 19, 2024
MrBeast’s season of scandal dampens Prime Video’s game show plans: A class action lawsuit alleges sexual harassment on the set of a game show aimed at young audiences.
Article
| Sep 19, 2024
Chinese retailers may cut ad spending under new tariffs: US tariff crackdown could impact Temu and Shein's ad investments, reshaping the digital ad market.
Article
| Sep 19, 2024
YouTube overhauls TV app to compete with streamers: New features like episodes, previews, and subscription tools aim to boost creator monetization and rival platforms like Netflix and Disney+.
Article
| Sep 19, 2024
The Kids Online Safety Act advances in a contentious vote: The regulation would force social media companies to restrict certain content for minors, but much is up for debate.
Article
| Sep 19, 2024
GenAI could help boost the efficiency of customer service teams and give shoppers access to fast, personalized, 24/7 support. To make the most of the technology, retailers and brands need to understand the key use cases in a customer service setting—and stay mindful of the risks.
Report
| Sep 18, 2024
Snap introduces new AR glasses and creator tools: Updates include a unified entertainment feed and simplified app experience, positioning Snap to compete with TikTok and Meta.
Article
| Sep 18, 2024
69% of US agency and marketing decision-makers measure the success of retail media campaigns through return on ad spend (ROAS) or incremental ROAS, according to July 2024 data by Quartile and NewtonX.
Article
| Sep 18, 2024