Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
The news: The Biden administration plans to restrict the de minimis exemption, which allows shipments valued at $800 or less to enter the US without duty or much scrutiny.
Under the new rule, about 70% of Chinese textile and apparel shipments will be subject to tariffs and must go through more formal channels to enter the US, increasing financial pressure on companies like Temu, Shein, and Alibaba.
Why it matters: This change could especially handicap China-founded ecommerce companies like Temu and Shein, making it harder for them to ship to the US.