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Amazon’s new Shark Tank-like show melds content and commerce

Article by Zak Stambor  |  Sep 19, 2024
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Amazon’s new Shark Tank-like show melds content and commerce
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Topics
Connected TVs
Retail Ecommerce Sales
Consumer Behavior
United States

The news: Amazon plans to launch “Buy It Now,” a “Shark Tank”-style show in which entrepreneurs pitch products to a studio audience alongside judges who include the retailer’s executives and celebrities such as Goop founder Gwyneth Paltrow and designer Christian Siriano, per The Wall Street Journal.

  • The retailer will feature finalists’ products in a new Amazon “Buy It Now” online store, and the winner of each episode will earn $20,000.
  • Amazon will help winners describe their products to garner attention on the “Buy It Now” store.