The number of companies generating more than $1 billion in annual US CTV ad sales more than doubled from two in 2020 to five in 2024. With ad dollars spreading out among services, a few streaming platforms stand out because of their heavy usage.
Report
| Sep 20, 2024
Social shoppers find inspiration for their purchases from many different types of content, but none more so than creator, influencer, or celebrity influencer content.
Report
| Sep 20, 2024
On today's podcast episode, we discuss what would happen if TikTok is (or isn’t) banned in America, what marketers get most wrong about consumers, will AI smartphones be impactful right out of the gate, will most companies eventually ask employees to be in the office five days a week, the world's favorite drinks, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins.
Audio
| Sep 20, 2024
Publicis acquires Mars United Commerce: The deal strengthens holding company’s ability to offer commerce media solutions.
Article
| Sep 20, 2024
The retailer is pushing non-card payments to save on swipe fees, a perennial frustration for merchants, but getting consumers to make the switch will be tricky
Article
| Sep 20, 2024
Proposed caps from both sides of the aisle have failed to gain traction—they could restrict credit access and raise annual fees
Article
| Sep 20, 2024
With o1 models designed for complex problem-solving, OpenAI prioritizes critical thinking over speed, pressuring rivals like Google and Anthropic to keep up.
Article
| Sep 20, 2024
70% of US adults trust Amazon, according to May 2024 data by All About Cookies. Amazon ranks the highest in consumer trust, following Google (65%) and Netflix (64%)— higher than trust in the US government (28%).
Article
| Sep 20, 2024
Article
| Sep 20, 2024
Gen Z is twice as likely as the overall population to discover products on social media (51.5% versus 25.5%, per our Path to Purchase research), but physical stores are their top choice for actually making a purchase.
Article
| Sep 20, 2024
Given that more than 80% of total retail sales still take place in stores, retailers are recognizing an opportunity to extend their lucrative retail media advertising programs into physical spaces.
Article
| Sep 20, 2024
The need for more detailed record-keeping will increase compliance costs.
Article
| Sep 20, 2024
Relying on the revival of a Three Mile Island reactor, Microsoft plans to harness clean energy to meet the soaring demands of AI
Article
| Sep 20, 2024
It won’t be easy to get Nike back on track: The brand’s missteps enabled competitors adidas, On Running, and Hoka to build connections with consumers that may be hard to dislodge.
Article
| Sep 20, 2024
Harris outspends Trump 20 to 1 on Meta platforms: Though Harris is largely spending on CTVs, millions are going to Facebook and Instagram.
Article
| Sep 20, 2024
After a hack exposed sensitive internal data, Disney is looking for other solutions, raising the stakes for Salesforce to restore trust in its products.
Article
| Sep 20, 2024
The FTC says ad industry self-regulation has failed: A lengthy report criticizes how advertisers collect and spread user data without proper consent.
Article
| Sep 20, 2024
TikTok Shop is Gen Z’s new favorite gifting destination: More than half plan to make a purchase on the platform this holiday season, lured by the prospect of a good deal.
Article
| Sep 20, 2024
Agencies begin to doubt retail media’s efficacy:: Some are counseling caution as lack of standardization and the sheer number of RMNs make it difficult to assess whether brands’ investments are paying off.
Article
| Sep 20, 2024
Stringent return policies deter shoppers from making a purchase: That’s why several retailers are adopting nuanced approaches to protect their margins without turning shoppers off.
Article
| Sep 20, 2024
The US healthcare system spends high, but ranks low on overall performance: We unpack the reasons why the US is performing worse than all other high-income countries when it comes to delivering healthcare, and explore how the upcoming presidential election could signal changes.
Article
| Sep 20, 2024
Hackensack Meridian Health, K Health roll out 24/7 primary care service: Incumbents like Hackensack Meridian are responding to patient expectations for convenient access to healthcare.
Article
| Sep 20, 2024
Healthcare providers, payers increase IT investments: In light of the devastating fallout of the cyberattack on Change Healthcare, providers and payers alike are hedging against future cybersecurity threats.
Article
| Sep 20, 2024
Platforms owners like Meta and Snap face scrutiny over data exploitation and child privacy laws. Regulatory action could disrupt their ad-based profits.
Article
| Sep 20, 2024
Theater chains to invest $2.2 billion in upgrades: Major theater chains are planning large-scale upgrades to improve the in-theater experience, attracting audiences back to cinemas.
Article
| Sep 20, 2024