Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Most streaming services struggle to crack 5% of the market
Sources
Media Gallery
About This Report
The number of companies generating more than $1 billion in annual US CTV ad sales more than doubled from two in 2020 to five in 2024. With ad dollars spreading out among services, a few streaming platforms stand out because of their heavy usage.
Most streaming services struggle to crack 5% of the market
Sources
Media Gallery
With ad money pouring into connected TV (CTV), streaming services are doing their best to stand out. YouTube, Amazon, and Hulu have established success in the crowded market. But a group of emerging services is attempting to steal viewers and ad dollars from them.
Key Question: How do the top US streaming services compare with each other in ad revenues and time spent?
Key Stat: YouTube is the only streaming service to receive more than 20% of both US CTV ad revenues and time spent.
Here’s what’s in the full report
2files
Exportable files for easy reading, analysis and sharing.
4charts
Reliable data in simple displays for presentations and quick decision making.
Table of Contents
Executive Summary
Most streaming services struggle to crack 5% of the market
By 2025, There Will Be More YouTube and Social Network Users Than Linear TV Viewers in the US (millions of US YouTube viewers, social network users, and linear TV viewers, 2011–2025)
By 2025, There Will Be More YouTube and Social Network Users Than Linear TV Viewers in the US (millions of US YouTube viewers, social network users, and linear TV viewers, 2011–2025)
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry