Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Payment providers can help improve the payer experience in ecommerce—and especially mcommerce
Social commerce is the fastest-growing retail channel as platforms innovate to capture sales
Sources
Media Gallery
About This Report
In the last of five reports in our “Payments Ecosystem” collection, we look at what’s influencing retail sales growth across in-store, online, and social commerce channels—and what it means for payment providers.
Payment providers can help improve the payer experience in ecommerce—and especially mcommerce
Social commerce is the fastest-growing retail channel as platforms innovate to capture sales
Sources
Media Gallery
Merchants must adapt to shifts in growth across retail sales channels. Payment providers can help by optimizing payment methods, boosting conversion, and integrating mobile payments. They can also help social media platforms become commerce players.
Key Question: What do in-store, online, and social commerce retail sales growth trends mean for payment providers?
Key Stat: When purchasing items they discovered on social media, users are more likely to go outside of the platform than to complete the transaction within it, per our March 2024 survey. That could change as social media players look to develop in-house commerce platforms—opening a new opportunity for payment providers.
Here’s what’s in the full report
2files
Exportable files for easy reading, analysis and sharing.
3charts
Reliable data in simple displays for presentations and quick decision making.
Table of Contents
Executive Summary
Retail payment channel trends reveal new opportunities for payment providers to serve merchants
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry