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EMARKETER

Global Media Intelligence 2023: Latin America

Report by Paul Verna  |  Oct 30, 2023

The Global Media Intelligence Report 2023

A Reference Guide to Consumers’ Media Use in 47 Markets

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Table of Contents
What’s Inside
Executive Summary
Latin America in Perspective
Country Highlights
Chart Overview by Country
Media Gallery
About This Report
The Latin America coverage in the Global Media Intelligence Report includes poll results from Argentina, Brazil, Colombia, Mexico, and Peru.
Topics
Media Consumption
Latin America
Table of Contents
What’s Inside
Executive Summary
Latin America in Perspective
Country Highlights
Chart Overview by Country
Media Gallery

What’s Inside

The Latin America coverage in the Global Media Intelligence (GMI) Report includes poll results from Argentina, Brazil, Chile, Colombia, and Mexico. Click on the links to see each country’s charts for the following metrics:

  • Device ownership
  • Smartphone and tablet ownership
  • Smart TV owners
  • Average time spent with media
  • Traditional media users
  • TV viewers
  • Video-on-demand (VOD) viewers
  • Social media/messaging users
  • Digital audio listeners
  • Voice assistant/search users

Executive Summary

  • Latin America remains the world leader in time spent across nearly half of the activities tracked by GWI. In addition, the region ranks second in two other categories. No other region is a global leader in more than two categories.

Here’s what’s in the full report

Table of Contents

  1. What’s Inside
  2. Executive Summary
  1. Latin America in Perspective
  2. Country Highlights
  1. Chart Overview by Country
  2. Media Gallery

authors

Paul Verna

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