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ITV staff are protesting for more money as the broadcaster reports it's losing viewers

Oscar Williams-Grut
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National Health Service (NHS) workers gather outside St Thomas' Hospital on October 13, 2014 in London, England. NHS workers are holding a four hour strike over pay. Unions are seeking a 1% rise for all workers, but the government are saying that it would cost too much.
ITV staff (not pictured) are protesting over pay. Peter Macdiarmid/Getty Images

, protesting a 2% wage rise that they say is not enough, BBC reports. The British broadcaster said viewers would be unaffected by the action.

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The revolt comes as ITV reported a 14% rise in revenue in the first quarter Thursday morning.

The results this morning also reveal that the broadcaster is losing audience share. Viewers fell from 15.6% this time last year to 14.7%. This could put a squeeze on advertising revenues.

ITV shares are down 1.5% this morning.

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