Tech

THE FUTURE OF MEDIA -- In 5 Minutes

Dina Spector

2010-12-10T14:27:00Z

Araina Huffington/Henry

Last week we had some of the biggest and brightest names in new media take the stage at the Time Warner Center for our first-annual IGNITION: Future of Media conference.

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If you missed it, no worries. Here's the 5-minute version...

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Henry Blodget kicks things off, says that new media's value is equal to old media now.

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Here are some slides he used: The Truth About The Media Business >

Image credit: Michael Seto

Hulu CEO Jason Kilar: We pay TV producers more than cable does per user.

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Image credit: Michael Seto

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Eric Hippeau, CEO of The Huffington Post (left) tells Todd Larsen, president of Dow Jones, that HuffPo will probably be worth more than the Wall Street Journal in five years. Todd thinks that's "highly unlikely."

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Image credit: Michael Seto

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Sarah Chubb, president of Conde Nast Digital.

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Image credit: Michael Seto

Kevin Krim, global head of Bloomberg's Web properties, thinks apps are a fad (it's all about the web)

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Juan Lopez-Valcarcel, Director Digital Product and Consumer Tech at Pearson (left) and Business Insider's Dan Frommer.

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Michael Lazerow, CEO of Buddy Media and Wenda Harris Millard, president of MediaLink, agree that Facebook will eventually be a bigger business than Google

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Olaf Olafsson, EVP of Time Warner tells Dave Morgan, CEO of Simulmedia why he's skeptical about Netflix's business model. (Tough to keep paying for all that content.)

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Jack Wakshlag, Chief Research Officer at Turner Networks, says Facebook's audience is actually about the size of PBS's. (This statement almost causes a brawl).

Jack Wakshlag

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David Poltrack, Chief Research Officer at CBS, says that the web is not killing TV--in fact, it's making people watch MORE TV.

David Poltrack

Jonah Peretti, CEO of BuzzFeed, explains why Mormonism is so much more popular than Judaism: Better viral marketing

JOnah Peretti

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Nick Denton, CEO of Gawker, says Gawker can do $100 million in revenue eventually. He is also grateful to mainstream media for being so prudish and leaving him all the stories that people rally want to read.

NIck Denton

Rachel Sklar, Editor-at-Large at Mediaite, tries to "change the ratio" and get more women involved in the new media business

Rachel Sklar

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John Borthwick, CEO of Betaworks (left) and Garrett Camp, CEO of StumbleUpon, argue about the future of editors

Bortwick/Garret Camp

Patrick Keane, former CEO at Associated Content -- one of the only folks in the media business who doesn't spend his day trashing "content farms" like Demand Media

Patrick Keane

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(From left to right) Brian Bedol (founder of Classic Sports Network), Patrick Keane, and Dave Morgan of Simulmedia.

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Linda Gridley, president and CEO of Gridley Company, explains how to sell your business for $1 billion

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Chris Dixon, co-founder and CEO of Hunch, leads a table-full of entrepreneurs at a lunchtime seminar

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BACKSTAGE: Dan Frommer cranking in the foreground with Gene Munster of Piper Jaffray in the background, Program Director Arden Pennell on the right.

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If there's one thing that Jim Bankoff, CEO of SB Nation (far left), Bob Bowman, CEO and president of MLB Advanced Media (center), ESPN.com CEO John Kosner, and Business Insider's Deputy Editor, Nicholas Carlson, agree on, it's that sports is the best content in the world.

Jim Bankoff and Bob Bowman

There's John Kosner, SVP and GM Digital Media of ESPN, who says that ESPN's Bill Simmons is worth more than all of SB Nation's bloggers.

John Kosner

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Tim O'Shaughnessy, CEO of LivingSocial (left), tells Ben Lerer, CEO of Thrillist, that Google's $6 billion bid for Groupon was low. Ben is not quick to disagree. (Ecommerce--it's now media!)

Ben Lerer/Tim

Brian Sugar, CEO and publisher of Sugar Inc., is moving rapidly into commerce as a second revenue stream for his network of blogs.

Brian Sugar

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Juliana Stock, Founding GM of Gourmet Live at Conde Nast, describes how a once-popular-and-now-dead magazine has been resurrected as an iPad app

Julianna Stcok

Seth Sternberg, CEO of Meebo, shows of Meebo's new "check-in" product and explains why checking-in to web sites will be the next big thing.

Seth Steinberg

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George Bell, President and CEO of JumpTap (left), Naveen Selvadurai, co-founder of Foursquare, tell Dan Frommer that "location" will now change everything.

Naveen/George

Ariana Huffington, co-founder and editor of The Huffington Post, ridicules a question about whether Huffpo will be worth more than the New York Times someday, saying worrying about stuff like that is a "guy thing."

Araina Huffington

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Henry says, yes, that's funny, but how big will Huffpo become?

Araina Huffington/Henry

Steve Case says it's "a little weird" being back in the Time Warner Center and that it is "frustrating" to see AOL worth about 1% of what it was when he bought Time Warner. But the 25 years will be amazing, Steve predicts, as industries like healthcare are revolutionized by the Internet.

Steve Case

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Jon Miller, chief digital officer at News Corp, thinks Rupert Murdoch's hypothetical iPad daily newspaper is a great idea. He also thinks Yahoo needs to "get religion" about something.

Jon Miller takes the stage

Dave Morgan, CEO of Simulmedia, tells the digerati that plain old TV ads are "wildly under priced."

Dave Morgan debunks TV advertising myths.

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Andrew Ross Sorkin explains how he has been able to build the DealBook blog within the New York Times Company. He thinks it's possible that Huffpo could eventually be worth more than the New York Times (no guarantees). And he says he's not going to talk about unions, because "I always get in trouble when I do."

Andrew Ross Sorkin/NY Times

Carla Hendra, chairman of global strategy and innovation practice at Ogilvy and Mather, describes a few cool digital ad campaigns that actually worked

Carla Hendra

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Scott Kurnit, founder of AdKeeper talks about making ads that make money.

Scott Kurnit

Scott Dadich of Conde Nast (left), the man who built the amazing Wired iPad app, and Gavin Kim of Samsung, say the web's not quite "dead," but apps are taking over the world

Scott Dadich/Conde Nast and Gavin Kim/Samsung discuss whether the web is dead.

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Joel Spolsky of Q&A site Stack Overflow tells Arden Pennell of Business Insider how the site got to 10 million uniques in little more than a year (the web's not dead)

Business Insider's program director, Arden Pennell, and Joel Spolsky of StackOverflow.com

It's all about individual brands now: (From left to right) Christopher Balfe, president/COO of Glenn Beck radio show, John Caplan CEO/founder of OpenSky, Peter Kafka of All Things D, and BI's media editor, Glynnis MacNicol.

Chris Balfe, John Caplan, Peter Kafka, Glynnis MacNicol

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Ads are now content: (From left to right) Deanna Brown, president of Federated Media, Erin McPherson head of original video at Yahoo, and Tina Sharkey, president of BabyCenter.

Deanna Brown, Federated Media; Erin McPherson, Yahoo; and Tina Sharkey, BabyCenter

Tina Sharkey, CEO of BabyCenter, tells Jeff Jarvis why it's smart for Johnson & Johnson to own a captive media property

Tina Sharkey, BabyCenter, and Jeff Jarvis, Buzzmachine

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Drew Lipsher, principal at Greycroft Partners, says one of the most exciting companies he's seen in a while is "Pulse", an iPad newsreader

Drew Lipsher

Bo Peabody, co-founder and managing partner of Village Ventures, is sticking by his guns: Demand Media is a terrible investment.

Bo Peabody

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Larry Kramer, author of c-scape, former partner at Polaris Ventures, grills Bo and Drew about the content business

Larry Kramer

Kirk McDonald, president of Time Inc. Digital talks about why context still matters for advertisers.

Kirk McDonald

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Tom Phillips, president and CEO of Media6Degrees, says context doesn't matter--it's all about the audience

Tom Phillips

Pete Stein, president of Razorfish, tells Jim Spanfeller, founder of Spanfeller Media Group, that there's still a role for premium advertisers

Pete Stein

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Kevin Ryan, CEO of Gilt, plays down sale talk, saying no one could afford to buy Gilt, even if they wanted it.

Kevin Ryan

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