Condé Nast's Portfolio

sai 25 next.gifsai 25 prev.gifPublisher: Condé Nast
Started: April 2007
Shuttered: April 2009
Post-mortem, from Gawker:

"Conde Nast committed an estimated $100 million to launch Portfolio, which was a big deal.
It's highly likely we'll never see another glossy magazine launch of its size again. It was the last gasp of the "Spare No Expense" model. The magazine hired the best business writers in the country, and paid them huge salaries (for relatively little output). It aimed to be the New Yorker of business, and the plan—as far as you could tell—was to bust its way into the territory of Fortune, Forbes, and Businessweek through sheer glossiness.

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It never really worked."

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