Toys 'R' Us

Explainers 2024-01-19T22:29:12Z

Reporter Katie Notopoulos holding two Barbies in front of a graph

The surprising reason millennial parents are miserable

Senior correspondent Katie Notopoulos breaks down why toy prices are at an all-time low, and how cheaper toys are making millennial parents so miserable.

Retail 2022-11-11T16:06:21Z

The Toy's 'R' Us elevator doors inside Macy's.

I visited the toy shops in Macy's and Target to see how they compare — and the department store provided a better experience by far

This holiday season, big box store brands like Macy's and Target are partnering with Toys 'R' Us and FAO Schwarz to create in-store toy shops.

Retail 2022-10-30T18:03:46Z

Ann Matica in front of the Toy's 'R' Us entrance.

I toured one of the new Toys 'R' Us revival stores at Macy's. It's a kid's paradise full of giant Lego displays and Nerf games — see inside

Macy's is launching hundreds of Toys "R" Us revival stores across the country. Ann Matica went to visit the flagship location to see what it was like.

Retail 2022-08-07T16:59:13Z

Inside the wild and tumultuous history of Toys R Us, the beloved children's brand once again attempting a comeback with in-store shops at Macy's just in time for the holidays

We took a look at Toys R Us over the years, from its swift rise, downfall due to e-commerce competitors like Amazon, and attempts at revitalization.

Retail 2021-08-23T21:19:17Z

Disney is the latest company to launch mini-shops inside other retailers

Target will add miniature Disney stores to more than 160 locations just in time for the holiday toy rush, it announced Monday.

Markets 2021-08-19T19:32:21Z

A view outside Macy's in Herald Square amid the coronavirus pandemic on March 17, 2021 in New York City.

Macy's jumps 22% after huge earnings beat as Americans shake off COVID-19 fears and return to in-store shopping

Macy's also announced a partnership with WHP Global to bring 400 Toys "R" Us store-in-stores to its locations by 2022.

Retail 2021-08-19T17:30:32Z

Toys 'R' Us and Macy's are joining forces, reviving the toy retailer at Macy's department stores in 2022

The partnership will allow Toys 'R' Us to sell its products online an in-person at over 400 Macy's stores across the country.

Retail 2021-01-30T17:00:02Z

The last 2 Toys 'R' Us stores in the US have closed down after the COVID-19 pandemic hit sales

The closure of the final Toys 'R' Us stores in the US brings to to an end a two-year effort to reestablish its retail footprint.

Retail 2020-08-24T18:59:23Z

Toys R Us partners with Amazon on its relaunched website 3 years after toy retailer blamed Amazon for putting it out of business

A Target spokesperson confirmed the end of the partnership, though did not provide any additional information on the matter.

Retail 2019-12-30T20:38:01Z

10 companies that fell in the last decade

From 2010 to 2019, the retail apocalypse killed off many iconic companies. We lost Payless, Borders, WOW and Toys R Us this decade.

Strategy 2019-12-23T17:49:24Z

Toys R Us is bouncing back from bankruptcy, and the way it's treating workers shows what American labor rights could look like in the next decade

Jobs with Justice executive director Erica Smiley says that "mirror boards" of employees should meet with executive boards when making decisions.

Retail 2019-11-27T17:00:09Z

See inside the Toys R Us revival's first new store, where sensors track kids as they play with toys before purchase

Toys R Us closed all its US locations in the summer of 2018. Now, Tru Kids has brought the brand back to life with a new store in New Jersey.

Retail 2019-11-25T15:40:00Z

From Rubik's Cubes to Furby, here are 22 of the most iconic, best-selling toys of all time

100 million Beanie Babies were sold between 1993 and 1996, making them one of the best-selling toys of all time.

Retail 2019-10-31T16:14:03Z

See inside the abandoned Toys R Us store that was transformed into a spooky haunted house to bring the retail apocalypse to life

The Toys R Us-themed haunted house has something spookier than zombies or evil clowns: It represents the retail apocalypse in its rawest form.

Business Insider 2019-10-08T15:07:51Z