Media
2020-10-26T14:15:00Z
US digital video viewership will grow faster this year than we expected, with the youngest and oldest age groups seeing the strongest growth.
Media
2020-10-16T13:05:00Z
Facebook is again in first place in AppsFlyer's new Performance Index XI report, after being briefly overtaken by Google Ads last year.
Media
2020-10-06T14:49:03Z
Instagram rolled out Shopping for its long-form video platform IGTV, part of the company's push to make social commerce more central to the app.
Media
2020-09-28T14:02:00Z
Twitch's viewership will grow faster than expected this year, driven in part by the pandemic-related proliferation of non-gaming streams.
The consumer packaged goods industry to grow its digital ad spending by 5.2% in 2020, which is higher than overall digital ad spend growth of 1.7%.
Walmart's potential plans for TikTok would follow a business model that's already proven successful in China.
Media
2020-07-27T14:59:00Z
Google and Facebook made up 67.8% of the UK digital ad market last year, which we expect will drop slightly to 65.9% this year.
Media
2020-05-29T14:17:00Z
Instagram is rolling out creator monetization options for video, including ads for IGTV, that could solidify its lead in influencer marketing.
Media
2020-04-23T15:06:00Z
Netflix added a record 15.8 million subscribers in Q1 of 2020, more than doubling its initial estimates of 7 million subscribers.