Brendan Griffiths

Brendan is the Senior Commerce Director of Business Insider’s Reviews team. He oversees a wide range of our service journalism, covering deals, popular sales events, streaming guides, and VPN guides. 

Experience

Brendan joined Business Insider remotely in early 2023 and relocated from the UK to New York City in March 2024. During his time at Business Insider, he’s played a key role in developing stories on how to watch your favorite shows and other streaming events, which VPNs you should use and why, and major shopping events like Prime Day and Black Friday.

Prior to joining Business Insider, Brendan began his journalism career as a freelance gaming writer and service journalism editor. He later joined Future Publishing as their first-ever Deals Writer at TechRadar. He went on to become their Deals Editor, then Managing Editor of Hardware & eCommerce at GamesRadar before moving over to Future's mobile tech division to become the eCommerce Content Director for Android Central, iMore, and Windows Central.

Why you can trust Brendan

With more than 17 years of experience in the industry, Brendan has a keen understanding of how to create well-tested buying guides, reviews, and deals guides. Over the years, Brendan has written about many different topics, including the best Amazon Prime Day and Black Friday deals, the hottest folding smartphones, gaming controllers, Kindles, international how-to-watch guides, and even international guides on buying a mattress. 

Expertise

• Streaming services

• VPN apps

• How to watch your favorite TV shows, movies, and sporting events including international content

• Video games

• Android phones

• Ticket sales

Education

Brendan graduated from UK University, the University of Central Lancashire in Preston, with a degree in Journalism and Film & Media.

Outside of work

Outside of work, you'll find Brendan exploring dive bars in New York or staying in with his cat and making a dent in watchlists across various streaming services, or gaming on Xbox Series X or PS5.

• Brendan's LinkedIn profile