Alex Bitter is a senior retail reporter covering companies that make food, beverages, and personal care products. His past stories have reported on Coca-Cola scaling back its division for emerging brands, 3G's cost-cutting at Kraft Heinz, and Imperfect Foods's struggle to retain customers.
Before joining Insider in September 2020, he wrote about consumer and retail companies for the news service at S&P Global Market Intelligence. He's a graduate of the University of Hawai'i at Mānoa and grew up on the Big Island.
Alex lives in the Washington, DC area, where you can find him cycling along the Potomac, studying ancient coins, or searching for civil war artifacts with his metal detector in his free time.
Got a tip? Reach out at [email protected] or via encrypted messaging app Signal at +1 (808) 854-4501.
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Tech
2024-09-09T20:03:14Z
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