Now Available: Google Vids is bringing AI-powered video creation to work

Earlier this month, we started rolling out Google Vids — our new AI-powered video creation app for work — to select Google Workspace Business, Enterprise, Education, and Gemini add-on plans. Today, we’re thrilled to share that most of these customers can now access Vids at vids.new and explain what that means for them.

Break through the noise with video in the workplace

We've all been there. Between overflowing inboxes, endless meetings, and constant notifications, it's hard to find time to focus on those long reports and emails. In fact, research shows that attention spans are declining, averaging just 47 seconds on any screen. This means as a communicator, getting your message out — and received — is harder and more important than ever before.

We use video all the time in our personal lives to connect and learn. So why not at work? Often, it’s because video tools are too complex, expensive, and require special skills to use. All that changes with Vids.

What is Vids?

Google Vids is our new AI-powered video creation app for work that sits alongside our collaboration apps like Docs, Sheets, and Slides. We built Vids with generative AI to make great visual storytelling at work easier and more accessible for all employees — no special skills or separate software licenses required. One of our early trusted testers said it’s “as easy as putting Slides together.” And that’s exactly our goal. Vids makes video creation simpler with an intuitive scene-based editor and familiar workflows for commenting and sharing.

Getting started with Vids

With Gemini in Vids, you can get started quickly using the Help me create feature. It generates a first draft of your video with just a prompt and content from your Google Drive. It even provides suggested media, text, scripts, and background music to help you map out a narrative. Or, if you have a storyline in mind, you can browse a range of high-quality video templates organized by use case.

Land your message 

Recording videos can be daunting, especially if you’re uncomfortable on camera or unsure where to start. The built-in recording studio solves these challenges and helps you land your message with confidence. Here are a few ways we’re making it easier to record a video:

• Suggested scripts per scene, provided by Gemini

• A variety of professional-sounding preset AI voiceovers you can easily insert 

• Rolling or read-along teleprompter to help you confidently connect with your audience
  

Unleash your creativity 

Vids has its own content library, with millions of royalty-free stock media choices, as well as direct integrations with Google Drive and Google Photos. You can also use Gemini in Vids to create custom images, and easily add features that make your videos more dynamic, such as animations, transitions, or photo effects that give still images movement to add visual interest. 

Who should use Vids?

There are lots of ways that teams are already using video for work today, like product demos or meeting recordings. But we’ve been excited to hear from our early trusted testers and customers about the innovative ways they’re using Vids:

• Customer service teams are using Vids to produce explainer videos as a way to scale support. And if the UI changes for their product, they only have to switch out a scene vs. producing entirely new videos.

• Leaders are building deeper connections with their employees, sharing vids to communicate company-wide updates in a more personalized way.

• Learning and development and sales enablement teams are creating videos to scalably deliver employee training and education about processes.

• Marketers are creating vids for things like event recaps or campaign updates. Vids makes collaboration across teams simple, so it's easy to do something like tag an executive into a scene to add their key takeaways for internal newsletters.

• Project teams are using Vids as a unique way to recap meetings, or share insights from lengthy reports to help keep teams engaged and informed.

Get started with Google Vids today

If you’re ready to break through with your updates and storytelling at work, visit vids.new or vids.google.com. You can also get the step-by-step instructions in the Help Center.