Wesley Archer 🏹

🚨SALESPEOPLE LISTEN UP I just had a training session on selling to clients A great bit of media we got to analyse was from Nia Woodhouse She explains the framework of a call to maximise your potential to close - Intentional prospecting to build rapport - Pattern interrupt to get the clients attention - Permission based opener to get the prospect feeling comfortable - Lead with relevant challenges to come across as a market expert - Open question to get the best answers - Low friction close to come across as casual and not desperate This had the whole group brainstorming questions, techniques and how we can all improve our cold calls 👑As Mark Ackers puts it, the cold calling queen

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Here's some advice if you want to start a B2B podcast but aren't sure what to talk about... 👇 I had the pleasure of speaking to Tom Hunt a while ago about podcasting. And he didn't disappoint. 🤩 We covered loads: • What to talk about • What equipment to use • How to get guests • The best format and optimum show length • Maximising reach and engagement • How to make it profitable.... What advice would you give to someone who's about to start their first podcast? #b2bmarketing #podcast #advice  

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Fascinating insights on the evolving landscape of social media spending... According to Marketing Week, global spending on social media advertising is projected to hit a whopping £200 billion in 2024. This article delves deep into the driving forces behind this surge and what it means for marketers worldwide. Key takeaways: 📈 The meteoric rise of social platforms as advertising channels. - Even Meta alone is ontrack to surpass TV advertising revenue. 💡 Strategies to maximize ROI in this competitive space. - Social ads are easier to track than TV, with clicks, web analytics, and conversion rates, this is another reason why marketing professionals may lean towards social ads as they can quantify their impact on sales. 🔍 Understanding shifting consumer behaviors and preferences. - Time spent on social platforms has increased by 50% since 2014, from an average daily consumption of 95 minutes to 152 minutes in 2024. Are people watching TV or are they now scrolling TikTok and Instagram? As a Talent Partner at mustard covering the marketing & design sector, I'm interested to hear how big of a part do advertisements play in your agency's budget spend for the year? https://lnkd.in/e378UCYm #SocialMediaMarketing #DigitalAdvertising #MarketingTrends #BusinessInsights

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Unsure about what to do next in your sales conversations? Find yourself constantly creating new emails and documents without any templates or frameworks to guide you? You're not alone. We've analysed over 200 agencies and over 50% scored low in the 'Systems' category, revealing the opportunity for dramatic improvements in their results. Having a solid system in place is crucial for success in business development. Knowing what commitment you need from your clients at each step, taking a data-driven approach, and having access to tools that facilitate high-quality conversations are all key components of a successful sales strategy. If you're finding BD tough right now, don't panic. Start by taking our assessment to identify areas for improvement and then work on implementing the personalised action plan we'll provide you Remember, success is not about being perfect, but about constantly striving to be better. So, what are you waiting for? Take the assessment and start your journey towards improved sales performance. Your future self will thank you. Click on the link in the comments to take the assessment and kickstart your business development journey today.

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Customer Service Managers - Are you still sleeping on AI to help drive down costs and improve consistency and call wait times? Voice AI can take on many customer service roles, from reception to accounts enquiries through to Tier 1 technical support. Say goodbye to staff churn, recruitment costs and lengthy training periods with crystal clear, consistent AI Agents that work 24/7 Get in touch if you're interested. #customerservice #automation #ai

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"They've worked as a freelancer before, I don't want to consider them - it's too risky" The stance of a LOT of agency owners/Founders when it comes to hiring SEO and PPC roles. And that usually comes down to the perceived "risk" that they might leave them and go freelance again, taking the agency's clients with them. However, if someone has worked as a freelancer and has decided to seek a permanent role, it is usually because of one or a number of reasons: - Inconsistent income - Not wanting to do outreach/business development - Not enjoying working alone - Not enjoying the back office - invoicing, cash flow, VAT returns, etc etc - Needing a more secure income - Wanting to have a better work life balance There's an argument to say that if someone has decided to go back to employment after a freelance stint, that they're less likely to want to go freelance again, as they know what it entails. On the flip side, your employees who have never worked as a freelancer, are more likely to see the lure and appeal of a freelance career, and as such take that plunge... Don't discard people because they've had a history of freelancing. Instead, think about what they could offer to you above someone who has only ever worked as an employee.

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Hotness has a shelf life! 😘 SaaS Account Managers - don't wait to follow up after Accountex. It's easy to sit back and think "they'll have loads of people contacting them - I'll give them a few days" Yes. Yes they will. BUT if you've had a genuine conversation (and you've qualified them properly) - those hot leads should be looking forward to hearing from you. It's like the sales equivalent of a Fast Track, Queue-Jumping pass at a theme park. Other Vendors -> 🚶‍➡️🚶‍➡️🚶‍➡️🚶‍➡️🚶‍➡️🚶‍➡️🚶‍➡️🚶‍➡️🚶‍➡️🚶‍➡️🚶‍➡️🚶‍➡️ You -> ___________________________ 🏃‍♂️‍➡️ Wait too long, though... interest will wane, the lead will cool, your pass will expire... sending you to the back of the regular queue. With the screaming kids. Yes - be empathetic to their workloads Yes - follow up with something relevant, valuable and tailored Yes - accept that it might take a week or two to get something into the diary But don't let the others steal your lunch money AND deprive the partner of something they're interested in at the same time. Can't get them on the phone? Record a personalised Loom video to help you stand out from all the other "Hey, tried to reach you. Pls call me back kthanksbye" emails. For the lukewarm & cold leads - video assets are a great solution to start the process of warming them up while also freeing you up for your key potential customers and partners. Those of you who I've made Bullet Demos or Pain Demos for - now's the time to send them! Go get 'em Tiger!

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I've been a bit slack on LinkedIn posts recently - sorry! 🙈 We've just been heads down, focusing as we run up to Christmas 🎄 I know many businesses are deciding whether to 'leave it till next year' or 'fix issues now' as 2024 draws to a close 🔄 If you're in the camp of fixing things now, especially streamlining your contract processes, we're here to help ✅ What does this mean for you? Well: - No more eSign emails going into spam 📧 - No more battling with Word or PDFs to create perfect documents 💼 - Trust your team to send out your most critical documents with confidence 🔒 - Get contracts over to prospects in minutes, not days ⏱️ - Perfect audit logs so you know EXACTLY what is happening 🔍 - And oh, there's loads more... 🌟 Interested in finding out more? Reach out and let's get chatting 👋

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"The market" - it's ever elusive and it's ever changing. And nobody likes to get left behind. As a sales leader, business owner or talent manager it can be really bloody tricky to get access to data around which businesses are hiring, firing, what they're paying their staff and how they attract/retain top talent. Which is why our insights team have done the hard work for you and created our Tech Sales Hiring Insights Report. Join Preacta's Go-to-Market team for an online webinar with the inside scoop on what went down last quarter. (We promise to keep it snappy) See you there! (Link to register in comments) Chris Davies Ben Cantrall

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Redundancy... Something no one wants to experience but unfortunately a lot have in recent years. Every so often I will write a post about redundancy, I understand how stressful it can be, but how do you deal with it? Who is there to help you get back into a stable job? What steps do I take next? Here is some professional advice: 1️⃣ In my opinion do not take a break, a redundancy usually isn't planned, don't take it as an opportunity to take some time off work and your job search as it can sometimes take a while to get into processes. Once you are in a process, then you can set your notice period as required, and take the necessary time after you have accepted a job and before you start your exciting new role! 2️⃣ OR... Immediately Update Your Skills: Take advantage of this time to invest in yourself. Update your skills, and explore new certifications or courses, continuous learning is key to staying competitive in today's job market. 3️⃣ Use your network don't just apply for roles: Reach out to your professional network for support and opportunities! 4️⃣ Be open-minded: It can feel weird to step out of your comfort zone and transition into an industry or role you may not have done before however consider new roles of interest. 5️⃣ Most importantly, stay positive! It is not the end of the world, you are still skilled and talented in your area of expertise. When one door closes another opens! 🚀 I hope this post has helped so share with anyone you know in a similar situation. If you have experienced a redundancy feel free to share your thoughts and experience below. If there is anything I can do to help please get in touch 👍

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Are you interested in hearing what the average salary is for your HubSpot role? Are you currently hiring a HubSpot professional and not sure how much your expected to pay? Steadman Hub are going to be launching our very own HubSpot Salary Survey, which will allow HubSpot experts to have an insight to market trends, salaries and much more! It doesn't stop there, if you fill out the survey, you will have a chance of winning some great HubSpot Prizes, courtesy of Lewis Steadman. If you would like to hear more about this, drop me a message. #hubspot #hubspotsurvey #hubspotsalarysurvey

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WARNING **RADICAL HONESTY POST** 😅 So today marks the second day in my new journey of reducing my screentime. But you work at a computer, I hear you say! Yeah but that's the thing. I have been looking at my job as 'separate' to any screen time consumed in the morning or evening and in the endeavor of radical honesty, this became a pretty big issue for me! Those of you who know me will know I'm raw-dogging life without ADHD meds (a personal choice) and there are pros and cons to this. One of the cons is that even though I am an absolute Pro with a capital P at masking, sometimes my impulses take over and I form really bad and unhealthy habits that are hard to break. For what it's worth, when I'm with my kids, it's rare I look at my phone unless it rings but that means that when I'm not I have a million notifications and end up getting sucked in. I also love ❤️TV and film❤️ so many evenings are spent devouring HBO's latest offering or maybe a Prime Home Premier if I'm feeling spicy. I started feeling really low recently and when I thought about it, the amount of hours that my eyes were focused on a screen were really totting up😅The thing is, when you have ADHD you kind of live your life with racing thoughts every waking moment of the day and I realised that my recreational screen use was me trying to self-medicate my exceptionally busy brain, which for obvious reasons isn't great. I mean, what therapist ever recommended more screentime as a means to treat ADHD symptoms? 🤣 Ironically, I've always been really strict on my kids using devices (they only have the telly or laptop for schoolwork) and my 11 year old only has a burner phone as I don't want his social development to be stunted by a screen and internet use, which surprisingly, he's cool with. So I'm owning my shit and making a decision to reduce my out of work hours screentime down to an hour a day and TV is going to become a treat after the gym or at weekends once my kids are in bed. I want to rediscover my creativity away from a screen and I'm hoping this will only enhance the passion and ideas I already bring to my job, which I love! Is anyone else out there just feeling that we are all spending way too much time looking at screens or is it just me? 😅😂 #partialdigitaldetox

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I used to struggle staying consistent, (but then i simplified everything.) Treat your goals like daily non-negotiables. Here’s how: → Start with one small habit. Outreach to 5 new candiates daily. → Track progress every day. Your CRM is your bestest friend. → Reward yourself often. Celebrate every interview booked. → Set realistic goals. Don’t expect to fill 10 roles this week. → Focus on showing up. Be the Rabbit, not the Hare. Recruitment is a marathon, not a sprint - consistency wins every time! Equanimity Search

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It baffles me when.... Marketing agencies don't invest in their own marketing 😲 If you are trying to attract the best in the industry then you need to be the best in the industry. And if you haven't posted on your own socials for 8 months then that's a red flag. People will be checking you out online and what they see (or don't see) will determine if they want to work for you. Agree? #MarketingRecruitment #Hiring #JobSearch

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Why is Linked In so obsessed with me using AI? Literally at every single action on here Send a message to a new connection - want to use AI? Write a post - want to use AI? Comment on a post - want to use AI? Steal someone's post and make a re-write - want to use AI? Flipping heck!! NO, no I don't want to use AI. I want to actually think for myself! Turns out my poor spelling and grammar is now a positive And should make it perfectly clear, that for my posts, I don't use AI! Love me or hate me, agree with me or disagree At least I can say I am being authentically me! #ai #linkedin #authentic

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I've not got my own business. I've not yet been on a podcast I've not written a fancy book I've not even got a degree I don't feel I have any credibility on LinkedIn. And It needs to stop. Yes, my posts can be chaotic. Perhaps my themes are unclear. And I've never taken part in a shoot day, Meaning, my pictures are just real moments from my real life. But, as an advocate for celebrating the small wins It would be rude not to acknowledge that you can still; - Connect with literally thousands of people - Create opportunities for yourself - Test your own personal boundaries - Generate 1M+ impressions - Find leads and improve your 9-5 Without having a pristine, perfectly-polished page. I know this, because I did ALL of that. And the reason people listen? Because everything I post is ME. It's unapologetic It's authentic It's real That's what makes me credible. I have no idea where I'm headed here, But feel free to follow me (Joanna Mainprice) for the journey. If you want 🤷🏼‍♀️ Maybe one day, I will write a book Start a podcast, Or own a business Maybe not. But whatever 2024 does have in store, It's going to be good.

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𝘈𝘥 𝘴𝘱𝘦𝘯𝘥𝘪𝘯𝘨 𝘪𝘯 𝘵𝘩𝘦 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘝𝘪𝘥𝘦𝘰 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨 𝘮𝘢𝘳𝘬𝘦𝘵 𝘪𝘯 𝘵𝘩𝘦 𝘜𝘯𝘪𝘵𝘦𝘥 𝘒𝘪𝘯𝘨𝘥𝘰𝘮 𝘪𝘴 𝘧𝘰𝘳𝘦𝘤𝘢𝘴𝘵𝘦𝘥 𝘵𝘰 𝘳𝘦𝘢𝘤𝘩 £7.57𝘣𝘯 𝘪𝘯 2024 And yet you are still sat there writing long copy... More and more brands use video to promote themselves. Short 15 second clips catch attention, tell the consumer everything they need to know and most importantly make it engaging and visual. Digital Video Advertising is allowing businesses to shift towards programmatic buying, enabling personalised campaigns for higher engagement. Any businesses that has not yet invested in video ads, it is probably time. Especially with forecasts that video advertising will hit £8.2bn by 2028... Luckily for everyone, I am currently speaking to some super talented Videographers that can fix that problem! 𝐋𝐞𝐭'𝐬 𝐜𝐡𝐚𝐭! ☎Phone - 020 3920 9686 📱 WhatsApp - 0773 690 4791 📩email - [email protected]

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