Tom Greenlees

Out of Home advertising is proving to be the perfect balance between reach and retail, even as first-party data and precision targeting dominate the conversation.⚖️ At the recent Retail Media Summit UK, Colin Horan, Clear Channel UK’s Strategic Partner, FMCG, sat down with Cyndi Loza, Senior Editor at Path to Purchase Institute, to discuss the vital role Out of Home plays in today's omnichannel landscape. The full episode is available to view here: https://okt.to/9rM5i0 #OOH #RetailMediaSummitUK

19

An arresting morning with Ipsos UK, Lori Meakin, Fernando Desouches and Mike Nicholson from Progressive Masculinity, talking about the oh so very many threats facing young boys - and young girls - today. Brands and companies have a powerful and hugely important role in helping to protect them, and here’s the sweetener (thank you Samira Brophy for the stats), it can actually help the bottom line. So brands, let’s be careful about what we say, how we say it, and where we say it #redefiningmasculinity #progressivemasculinity #genz #toxicmasculinity

4

2 Comments

Lets QUALIFY quality media! This is def worth a read. An excellent and timely piece by Omar Oakes Editor in Chief of The Media Leader UK. Omar references Cal Newport's ‘quality pyramid’ in which minimally processed media — which he terms as “linguistic media” (books) — as placed at the bottom, TV and other mass/broadcast media are in the middle, and social media (the most ‘processed’ of all media types) is at the top to signify lowest quality. He uses two main criteria for what is ‘high quality’ versus ‘low quality’: >> The curation of media: How much skill and craft has been deployed to create content? >> The delivery of media: How much work a human has to do to consume media versus how much work is done for them by a machine to serve it to them? #BrandsDeserveBetterMedia #MediaForGrowth https://lnkd.in/g6WMYufW

21

10 Comments

Ad budgets are tight and we are all being asked to “do more with less”. Impossible? Well, there are some things you can do. #Advertising #Marketing #Recession Maximising advertising effectiveness https://lnkd.in/embmaEUh

418

32 Comments

Wish AI and Sustainability would be used more often in the same sentence. Surely this would move more eyes and ears towards the elephant in the room. Thanks VideoWeek for having me on their conference and featured in this short interview. #dmexco #bvdw #digitaladvertising #ai #sustainability #VideoWeek #VideoWeekCologne

15

2 Comments

I've never been a science girlie ⚗️🥼💫 But If even lil ol' me can understand carbon measurement and the importance of it (not only for the environment ~ duh ~ but also its impact on an overall campaign), then so can: ⭐A Planner, ⭐A Buyer, ⭐A Client, ⭐And the Creative team. Hit me up and I promise to explain it to you in the simplest of terms so we can all become science girlies 💖 and impress your clients by reducing carbon emissions of your campaigns🌱, whilst also delivering on their KPIs. 🎂 #decarbonisingmedia #goodmedia #laymenstermsplease #allkillernofiller #sciencegirlie

14

Insightful, spot on piece about how the role of the media agency (its’ talent, capabilities and strategic services) needs to evolve by Ailsa Buckley at my old stomping ground Havas Media UK. Ailsa’s POV about the changing strategic support that a CMO needs is spot on. That said to be trusted advisors, media (in fact all) agencies do need to re build trust and shake off their reputation as transactional and margin obsessed. They also need to think far broader than media & advertising and really understand how the overall marketing department and strategy operates… This is as good a roadmap as any for those leading media agencies. I’d love to see more succeed as CvE - Marketing Consultancy in our consulting with global brands we hear CMO’s say every week that they: 1) feel like they have to take back control of technology, data and audience planning 2) want strategic partners that truly understand their business and how they generate more revenue and profit 3) have to move faster to embrace automation/AI to improve both the quality and efficiency of the work. Great read Ailsa. https://lnkd.in/gPRwgsG7

10

Trust is so important in business, from who you partner with as brands, to the news you read as consumers. Were delighted to partner with Ipsos UK Iris to validate our audiences. https://lnkd.in/eBAx42-E Transparency is at the core of all things Ozone | Powering the Premium Web from planning to reporting. After all, we all want to trust what we read eh? #data #validation #trust

1

If you want to know more how Producible works for you, have a read of this article from LBB.

5

An insightful read as always from Will Page in Music Business Worldwide (MBW) on the tricky festival landscape. ‘Consumers in the UK spent just over GBP £2bn on live music and £2bn on recorded music, taking the total spend in 2022 to £4.1bn. That was up by almost a billion on pre-lockdown 2019. Impressed? Now add another £700m in spend across 2023 – 10% growth in recorded and a reported 24% in live – and we’re soaring towards £5bn (£4.9bn, see below). Not only that, music’s share of consumers’ ‘recreational’ wallet in 2023 rose to 3.3%. In other words, music’s getting a bigger share of a fatter wallet.’ https://lnkd.in/ewGGvQ2B

31

1 Comment

Want to know how Pinterest has evolved and Why are they appealing to Gen Z Shoppers? Have a read of the article below👇🏼 Thanks to Melissa Ryan & the Agency Team at Pinterest! #dentsu #pinterest #performancemarketing #socialmedia

34

2 Comments

The answer is always #AdshelLive. But why? As Clear Channel UK's Adshel Live has now hit the 3,500 screen mark, it continues to go from strength to strength. Since its launch in 2015, the Adshel Live network has helped propel DOOH growth in the UK, offering unparalleled reach, impacts, and proximity to key retail locations across the UK — all while driving forward sustainability and social contribution, making it the one-to-many platform! The one to reach your audience – nationally reaching 36m people fortnightly, that’s 66% of the UK adult population. The one to make your message count - relevant messaging increases campaign effectiveness by up to +17%. The one to contribute back to communities – 46p in £1 of OOH revenue reinvested in local communities where we operate in. Discover more on why the answer is always Adshel Live 👇 https://okt.to/1XS0lZ #OOH #DOOH #PlatformForBrands #TheOneToMany

9

When 3 out of 4 people say what they value from brands today has changed over the last 5 years, building reputation and equity is harder than ever. I spoke to the Financial Times Raconteur | B Corp™ about the findings of Weber Shandwick’s global research into what consumers really value today and how to navigate this change. #agencyvoices #brands #brandstrategy #marketing #reputation #PR #comms

23

Harriet Perry Omnicom Media Group and Alice Anson Nectar360 with Hashim Mian and Ben Sylvan sharing their experiences and predictions for #retailmedia #canneslion2024 Some of the themes and points from this panel: - Self-service platforms - Brands need the cross retail media view - 📣 to ISBA and the paper "Responsible Retail Media Framework will accelerate the UK’s retail media opportunity" from Nov 2023 - Enable planning upper and lower funnel while managing the reach and frequency is key - What's coming unified auction for sponsored content and will be a big unlock (remember this happened in programmatic 10 years ago) which solves for the fragmentation across retail media - Sales attributed effectiveness models are critical - Transformation of JBPs

94

1 Comment

What makes a great, future ready WPP Global Client President? Find out in the final episode in Anna Hickey's brilliant 'Mechanisms that Matter' series; a deep dive into how to build a better agency/client operating model. Watch the wrap up discussion between Anna and WPP's Chief Client Officer Jane Geraghty here 👇

16

Love him or hate him - Sir Martin is always relevant - his point on Group M being acquired makes absolute sense as it a huge part of the valuation of the WPP business. Premier League vs Second Division, again calling it like he sees it - mind you does that put S4 in the lower divisions? #marketingsservices #digitalservices #independentagencies

1

1 Comment

I spent 15 years working publisher side at companies like Bauer Media Group, The Telegraph, Immediate and The Guardian, journalism and quality editorial is in my blood having grown up with parents in publishing. I am so proud that today Good-Loop announced that we're making it simple for publishers to measure their carbon emissions. For free. Forever. At a time when monetising quality and more importantly independent journalism is crucial for our society, it’s imperative that our industry doesn’t make the same mistakes it made with “brand safety” and that publishers aren’t further defunded with punitive carbon levies. https://lnkd.in/eQC9-NfG #certifiedgood #goodmedia #goodforsociety #goodforplanet #goodforbusiness

119

5 Comments

Media Marketing Compliance helped the Association of National Advertisers study the market for 'Principal' (or 'Proprietary') Media, and the results have landed. The report is incredibly thorough and provides great guidance for advertisers. While not a new phenomenon, PM is increasing dramatically and becoming a much more controversial way for Media Agencies to make extra profit at the expense of transparency into their true revenues. Advertisers should take a firm view on whether this is in their best interests.

12