Stuart Aitken

Is your service-based business getting traffic to your website but not enough enquiries? Here are three pages you can add to your website that may help you convert more enquiries and jobs… 1️⃣ Testimonial page 82% of customers look for customer testimonials before enquiring - make it easy for customers to trust you. 2️⃣ Case study page Make it easier for potential customers to check out the quality of the work and real-life transformations. 3️⃣ FAQs page Answer all key questions to help with customer peace of mind and make the enquiry / buying process a lot easier. _______ These pages may not be the predominant pages that will bring traffic, but they’re beneficial for converting existing traffic. Need help with creating these pages or converting more traffic into actual enquiries and money for your business? We create landing pages starting from £150 + VAT per page. DM if you want to learn more 📧

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When potential clients land on your website, what’s the first thing they see… We call this a Hero Section 🚀✨ But is Your Hero Section Doing Its Job? If you are experiencing any of these: ❌ Low enquiry rate ❌ High bounce rates ❌ Poor quality enquiries Then the answer is probably no… However, there are 4 key aspects to include in the Hero section that will have your ideal clients kicking down your door to instruct with you. Those 4 aspects are as follows: 1️⃣ AN IRRESISTIBLE OFFER: What can you provide that speaks directly to your ideal client? 🎯 2️⃣ USPs: Focus on the BENEFITS your services deliver, not just the features. Clients want to know HOW you can solve their problems! 💡 3️⃣ SOCIAL PROOF: Showcase testimonials, Google reviews, or any accolades that establish your credibility. Let them know WHY you’re the best choice! 4️⃣ A CLEAR CALL TO ACTION: Make it easy for visitors to take the next step—whether it's filling out a form or making a phone call. ✉️ If you get these right, your ideal client will see everything they need to as soon as they land on your site 🌐 They enter your website and immediately know, without a single scroll ✅ Who you help ✅ How you can help them ✅ How to enquire The hero section is your GOLDEN OPPORTUNITY to convert visitors into enquiries! Make it COUNT. 💪 So let me know below, what’s the first thing your potential clients see when they land on your website? #LegalMarketing #WebsiteOptimization #ClientAcquisition #LawFirmGrowth #DigitalMarketing

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It’s a common mistake website owners make… to lead with the ‘About Us’ information! As great as you are, your next customer is initially most interested in whether you’ve got what they’re looking for or not. Lead with your results, lead with your products and services, then follow up with the deal clincher – the ‘why’ they should buy from you. This will help you to get more engagement.

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IMO there is no better voice than Marcus Sheridan when it comes to creating powerful content marketing strategies. I’ve applied the TAYA principle time and again for clients and - IT WORKS. They report cold enquiries from huge brands, lead generation for niche but high margin services, increased web traffic and enquiries, more business, bigger profiles than their competitors… the list goes on. His latest article about the future of search is a must read. And if you take nothing else from it - take this 👇

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**HIGH VALUE MARKTING TIPS** ❇ (for Small business with Big competition) ❇ 👉 70% of all local service-type businesses are NOT doing this... 👈 In the overly-saturated landscape of pretty much all local business, gaining a strategic edge over competition is crucial for success. One of the most valuable aspects of business now days is the integration of digital services. AI Advertising Software is one such service,  offering valuable insights into customer behavior and preferences that gets analyzed, then used to optimize online marketing campaigns. ↪ Understanding the power of marketing data for small-medium businesses is so important because it allows one to identify purchasing trends and consumer insights. Needless to say, marketing technology will play a significant role in the future success of so many businesses. Providing data-driven insights to help business owners dial in their winning script and stay on track.    Another clear advantage in the digital age is the implementing of website/email automation programs and AI chatbot assistants for customer experiences. 📞 Automation from a marketing context, refers to a scripted and pre-programed set of actions that acts as lead generation and customer support assistant.📞 AI, on the other hand, enables businesses to analyze vast amounts of data quickly and accurately, uncovering patterns and insights that can accurately predict customer interactions as well as buying tendencies. 📈 If you run a business and time to understand the implementing automation and AI, businesses can deliver big results when it comes to scaling up your business and winning the local markets.

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Business Debt Leads Available! Running this campaign on a cost per lead model and we’re happy to sell them at £40. Message me for more information or drop me a what’s app on - 07719497639. #businessdebt #leadgeneration

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We like to keep it simple! With our social media management packages starting from just £199 per month, elevate your digital presence, get more traffic and convert more leads 🤝 Get in touch today to get started 📱 SWIPE Social #marketing #glasgow #glasgowbusiness #businessowner #businessowners #businesscoach #businessidea

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Your website deserves more than a one-time project, completed never to be thought about again for 3/5/8 years 👻 A website should never be a one and done deal. They are a long term investment into your businesses success and a tool to support your teams. Businesses evolve fast, if you only update your website every handful of years, it is very likely that it is not doing a good job supporting your business. Outdated information, incorrect positioning and dated portfolio work are just a few things that can creep up on you with a website that isn’t regularly updated. We are here to support you with your website beyond the initial launch with proactive updates, transparent retainers, and personalised support. If you’re website isn’t working for your business and you’re looking so make some big changes online, send me a dm today 😃

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When our website loads on the Home page, the main image is 130KB from an original size of 3MB. That’s a huge reduction and contributes to a Grade A site speed ranking. As well as the main image being compressed, graphics are minuscule in size. Your website needs images yes but they must be quick to load, fast to render and not there for purely aesthetic purposes. Slides on a home page - where 5 huge images carousel blithely - may look attractive but throttle loading. The UK is not quite finished with helpful types like me giving away free tips on avoiding Capital Image Tax.

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Don’t let a slow-loading website hold your business back!🚫 When your website loads at a snail’s pace, you’re likely sending potential clients straight to your competitors. Whether it’s an entire page or a handful of images taking too long to appear, visitors are more inclined to click off and look elsewhere. 🐌 Make a change and keep your audience engaged with a fast, responsive website! 💻 https://lnkd.in/eVwBWVV #Website #WebDesign #FastWebsites #DontLoseClients

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Is your website a marketing cost or a lead-gen asset? Many businesses struggle with a website that feels more like an expense than a tool for growth. It’s frustrating when your online presence doesn’t deliver the leads you need. But it doesn’t have to be that way. In our latest blog, we explore: • Effective strategies to transform your website into a lead-generation powerhouse • Real-world examples of businesses that turned their websites into result-driven assets We’re here to help you unlock your website’s true potential and make it a key player in your marketing strategy. Don’t let your website underperform—discover how to turn it into a valuable asset that drives growth. https://hubs.ly/Q02PdJHZ0

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CREATE ATTENTION... Designing a flyer with a striking focal point will captivate your audience and ensure your message is delivered clearly and effectively. Identifying your target audience and understanding how you want them to respond to your flyer is crucial. Whether you want them to visit your website, stop by your shop, or call for more information, tailoring your messaging to directly appeal to them is key. When it comes to creating standout flyers, remember that less is more. With only a few seconds to capture attention, and one or two more to pique interest in your product, every word and image counts. Once your message is conveyed, prompt your readers with a clear call to action. Whether it's to order now, call immediately, or visit your website, ignite their excitement about what they've discovered on your flyer. The quality of your print finish is just as important as the content on your flyer. Utilising a glossy finish and high-quality paper will make a great first impression and mirror the caliber of your products or services. Let us help you stand out from the crowd! Telephone: 01268 711205 Email: [email protected]

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𝐓𝐑𝐀𝐃𝐄𝐒𝐌𝐀𝐍, 𝐭𝐨 𝐜𝐨𝐧𝐯𝐞𝐫𝐭 𝐦𝐨𝐫𝐞 𝐪𝐮𝐨𝐭𝐞𝐬 𝐭𝐨 𝐬𝐚𝐥𝐞𝐬 𝐈’𝐦 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐭𝐞𝐥𝐥 𝐲𝐨𝐮 𝐰𝐡𝐲 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐫𝐞𝐯𝐢𝐞𝐰𝐬 𝐢𝐬 𝐬𝐨 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭. Sharing customer reviews on your website or your socials provides a form of “proof” that you own a credible, successful business Helping you to establish trust and 𝐂𝐑𝐄𝐃𝐈𝐁𝐈𝐋𝐈𝐓𝐘 We both know that when you quote a job these days most people will go and check out your website and social media to gain some confidence in you. Put yourself in your customer’s shoes: you’re looking for a professional, tradesman, you’ve got a 40,000 budget to build an extension on the house or you tendering on a commercial project. Are you going to trust a tradesman that has zero reviews, or are you going to trust a different company that has 25 positive reviews and an active social media account with a professional website? Collect reviews and shout about them! PS – Give the video a watch for more insights ⭐ ⭐ ⭐ ⭐ ⭐

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