Greg Williamson’s Post

Is your website a marketing cost or a lead-gen asset? Many businesses struggle with a website that feels more like an expense than a tool for growth. It’s frustrating when your online presence doesn’t deliver the leads you need. But it doesn’t have to be that way. In our latest blog, we explore: • Effective strategies to transform your website into a lead-generation powerhouse • Real-world examples of businesses that turned their websites into result-driven assets We’re here to help you unlock your website’s true potential and make it a key player in your marketing strategy. Don’t let your website underperform—discover how to turn it into a valuable asset that drives growth. https://hubs.ly/Q02Qd7T90

Is your website a marketing cost or a lead-gen asset? Many businesses struggle with a website that feels more like an expense than a tool for growth. It’s frustrating when your online presence doesn’t deliver the leads you need. But it doesn’t have to be that way. In our latest blog, we explore: • Effective strategies to transform your website into a lead-generation powerhouse • Real-world examples of businesses that turned their websites into result-driven assets We’re here to help you unlock your website’s true potential and make it a key player in your marketing strategy. Don’t let your website underperform—discover how to turn it into a valuable asset that drives growth. https://hubs.ly/Q02PdCl40

Check out our new blog post: Improving Your Marketing Funnel

I am always looking for how businesses can improve return on their marketing investment whether that be digital, phone or any other medium. From what I see the number one reason marketing spend doesn’t get an ROI is not because of poor marketing, or wrong medium, or the message wasn’t quite right – its simply that the process of handling the leads falls over. Often this happens in that big black hole between “Marketing” and “Sales”. If you want to increase your conversion, don’t spend more, just call your leads sooner, its that simple. There is so much data out there that supports me on this, which is that the quicker you call a lead back, the more likely they are to go with you. We aim to call all our leads within an hour of them submitting their details on our website and I can’t tell you the amount of times people comment on how impressed they are or unusual that is – it sets the right tone for what it’s like to work with us.  By the time we have a proposal and service agreement to them, the others they enquired with are often only just getting around to call them several days later (and some don’t ever call them back!). If you don’t have capacity to make these calls that quickly, then get someone to do it for you (we do it for many clients, but there are plenty of options out there). Even if its just the initial call to book a meeting in the calendar, you will be blown away by how a small spend and a little time spent on your process can dramatically improve the conversion on the thousands of dollars you probably spent attracting them to you in the first place. How long does it take you presently? What does your process look like?  Do you know how long it currently takes your team to call a lead? Would love to hear everyone’s thoughts.

Stop Wasting Your Marketing Budget: Here's What's Really Affecting Your Lead Conversion Smart, capable small business leaders too often burn through their marketing budget disappear with minimal returns. It's not the economy, your pricing, or your competition holding you back. It's something more fundamental. Think of it this way - no one would build a house without a solid foundation, right? Yet that's exactly what happens when businesses jump straight into advertising without the proper groundwork. This ready, fire, aim approach isn't just costly—it's draining: • Valuable time that could drive business growth • Energy better spent on serving clients • Confidence in your marketing strategy The most successful businesses aren't running on luck—they're running on systems. What actually drives results? Precisely defined target audience (because "everyone" isn't a viable market) Strategic offers that address specific pain points When these fundamentals are in place, you'll see: ✓ Lower acquisition costs ✓ Steady flow of qualified leads ✓ Improved conversion rates Ready to build a reliable client acquisition system? Let's connect to discuss your marketing strategy.

🚀 We're on a mission to END Marketing Confusion! 🎯 We’re offering a FREE download as part of our #ENDMarketingConfusion campaign – an initiative designed to simplify marketing for everyone. Through innovation and clarity, we are transforming the way businesses approach marketing by breaking down complexity and fostering advanced, yet simplified strategies. 🌟 🎁 Download the 16-Step BASE Marketing Blueprint to set a solid foundation for your marketing success. This powerful, easy-to-follow guide will help you streamline your efforts and eliminate the guesswork in building effective campaigns. Why Download the 16-Step BASE Marketing Blueprint? 🤔 ✅ Simplified Marketing Strategy: Gain clarity on essential marketing elements like branding, customer engagement, and campaign implementation. ⏳ Save Time, Money, and Resources: Maximize your marketing efforts with minimal confusion. 💡 Proven Process: BASE Marketing covers four key areas: 1. Branding: Create a memorable and distinct identity for your business. 2. Actualization: Implement consistent actions to bring your marketing plan to life. 3. Strategy: Outline clear steps to reach your audience and achieve your goals. 4. Elements: Identify your ideal customer and craft offers that resonate. 🎯 📈 Faster Growth: Grow your business effectively while focusing on conscious, purpose-driven marketing. At Conscious PROS™, our mission is to "END Marketing Confusion" by offering simple yet effective tools like the BASE Marketing Blueprint. We believe marketing should be clear, not complicated. 💡 Ready to take the next step? Download the 16-Step BASE Marketing Blueprint today and let’s grow your business—quickly, consciously, and effectively! 📊 👇 Download now and join the movement to END Marketing Confusion! 💥 https://lnkd.in/gQkE978a #MarketingMadeSimple #BusinessGrowth #MarketingStrategy #ConsciousMarketing #MarketingBlueprint

There are 3 common mistakes that growing business make when building marketing strategies and creating campaigns. These may seem like a given, but if you take a deeper look you may find your marketing efforts are missing the mark. Read more: https://lnkd.in/gScD9RZX

Transform Your Marketing Strategy with SMARTER Goals 🎯🚀 Are you struggling to make your marketing efforts more impactful? Learn how SMARTER goals can refine your strategy and drive measurable results. From setting specific and achievable objectives to evaluating and readjusting based on real-time feedback, this framework empowers your team to stay focused and agile in today’s dynamic market. Ready to elevate your marketing game? 👉 https://lnkd.in/gnVkdshy #SMARTERGoals #MarketingStrategy #GoalSetting #GriffinHill #BusinessGrowth #MarketingSuccess

Debunking 3 Myths About Marketing Service Providers It’s time to break down some truths about marketing services. Here’s the reality: most marketing service providers are just that—service providers. They’re selling a set of tools and tactics, not a custom strategy for your business. When you’re told you "need" their services, that’s often just salesmanship. Myth 1: Every business needs the same marketing package. Truth: Marketing is not one-size-fits-all, but many marketers push blanket solutions. Myth 2: Marketers give away information for free. Truth: Most information shared is curated to draw you in, not solve unique challenges. Myth 3: Marketers are invested in your business growth. Truth: Their goal is often to sell you their service, not tailor a plan that truly supports your business goals. That’s where a Fractional CMO is different. A Fractional CMO (Chief Marketing Officer) like myself doesn’t push a specific product but instead crafts a strategy based on your goals. By evaluating multiple marketing tools and techniques objectively, I provide the guidance you need to make smart, impactful marketing decisions that truly work for you. 🎉 Want a partner truly in your corner? Visit my website and save 30% on a Fractional CMO plan by signing up before December 12th at midnight! www.josephhaecker.com

Struggling with marketing chaos? ⚡️ Discover game-changing tools to streamline your strategy and boost results. 🌟 Don't miss out on how these features can elevate your efforts next year. 📈 Click to learn more! 🌐 #MarketingTips #DigitalMarketing #2024Trends https://lnkd.in/gSTkVxaZ