Stuart Hames

This is a great event for B2B marketers to learn from some of the industries best, it's completely free and the perfect opportunity to network with your peers. Get in touch with Dan Middlebrook if you, or a member of your team, would like to come along! #b2b #attribution #marketing

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🔥 Your E-commerce SEO Game Plan {Part 2 of 3} Most brands make the mistake of jumping head first, into trying to make SEO improvements to their website, without taking a step back to first... analyse the performance of their website, market and key competitors. Unfortunately the Research and Analysis phase, is an area which is often overlooked, as it's critical to highlight any issues, and opportunity areas with your e-commerce store, so you can tailor the best SEO strategy for your business. That's why I believe doing a top-level SEO audit, is a must before you jump in like a headless chicken, and start making random SEO changes to your website.

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In an era where online presence is crucial for business success, understanding the significance of Search Engine Optimization (SEO) cannot be overstated. Looking for ways to enhance your visibility and branding, build trust and credibility or for a higher return on investment? Reach out to us LOCALiQ_UK winners of SEO Agency of the Year in the UK Agency Awards 2024. #SEO #bevisible #onlinepresence

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What's the biggest threat to your agency as you scale past £1 million? If you're thinking cash flow, market competition, or even a recession... You're dead wrong. The real killer? Death by managers and "professionals". I've seen it happen time and time again... An agency hits that magical 7-figure mark, and suddenly they think it's time to "grow up". They start hiring fancy executives with impressive resumes from big corporations. And before you know it... Everything. Slows. Down. The scrappy, nimble agency that used to move at lightning speed? Gone. Replaced by endless meetings, bureaucracy, and "strategic planning sessions" that go nowhere. It's like watching a cheetah transform into a sloth. But here's the thing... It doesn't have to be this way. The cure? STAY SCRAPPY. Keep that startup mentality that got you here in the first place. Here's how: - Hire doers, not managers. You want people who roll up their sleeves and get shit done, not those who just delegate. - Focus on high-impact players. Look for the one-man armies who can wear multiple hats and make things happen. - Keep your team lean. More bodies doesn't equal more productivity. Quality over quantity, always. - Embrace healthy tension. Encourage strong opinions and heated debates. That's where the magic happens. - Stay customer-obsessed. Never lose sight of who you're really serving. Remember, you can keep this scrappy mentality all the way up to £10 million (and beyond). So, if you're approaching that 7-figure mark (or even if you're already there)... Don't fall into the trap of "corporate thinking". Stay hungry. Stay scrappy. Stay successful. Want to dive deeper into scaling your agency without losing your soul? I recorded a free masterclass where I broke down my exact blueprint for scaling to 7-figures (and beyond) while staying lean and agile. Link in comments

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🌟 Client Success Story! 🌟 Yesterday, I had the pleasure of working with Alex McCarthy during a Power Hour session to tackle a long-standing issue with her Google Business Profile. Within 24 hours of implementing the advice I provided, Alex had her profile reinstated and back online! 🍾 Here’s what she said about our session: "I had a power hour with Jules yesterday and it was brilliant. I've been having issues with my Google Business profile for months and hoped she could help me get it reinstated. By following her expert tips and advice I was able to get my profile back online within 24 hours. I am over the moon! Jules was both friendly and knowledgeable, I would 100% work with her again." Hearing this feedback truly makes my day and reinforces why I love what I do. Helping businesses solve their website and SEO challenges is what I’m here for! If you’re feeling stuck with your website, SEO, or Google Business Profile, don’t hesitate to reach out. My Power Hour Strategy sessions are designed to provide you with clear, actionable advice tailored to your unique needs—so you can see real results, fast. 🚀 Ready to make progress? Let’s chat! #SEO #GoogleBusinessProfile #WebsiteSuccess #ClientFeedback #SmallBusinessSupport

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What's wrong with this picture ❓ Well, if you sell diamond engagement rings 💍 in the UK and you can't see yourself, there's a lot wrong with it. Want to fix it? 🛠 DM me or email [email protected] to find out how. #businessowner #jewellers #jewllery #diamondrings #ecommerce #seo #growth #digitalmarketing #UK #summerjewellery #gems #gemstones

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I've mentioned the insights from Mark Ellaway and the team at Bigfork Limited before. This report is well worth a butchers. Two takeaways that chimed with me are that '75% of B2B buyers prefer a rep–free sales experience.' and that what buyers really want from a website is information to help them buy!

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The problem with website projects... Let's face it, launching a new website is a pain in the arse. A necessary evil perhaps. I mean, you need to create content, imagery, get sign off, stakeholders involved, manage the supplier, manage the budget. And so on and so on... So when you get the point of actually launching it, it's understandable that you're already sick of it. But that's where the problems start. I know. I've been there on multiple occasions. But, a good website can be a content hub, a candidate conversion tool, and a client lead generator. A ideally, help your employer brand too. It can be the difference between a profitable marketing function and a cost centre. That's why it's so important that you build a plan for iteration and ongoing development when you build your new site. Like everything, it must evolve, it must be relevant, and it must work hard to deliver ROI. Speak to your audiences, build, measure, and repeat. Because websites might be a pain in the arse, but they can also help give your campaigns a kick up the arse just when they need it. And if you need help with any of this, I am happy to help (not to build a website obvs, but I'd happily recommend some good ones)

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CPMs down 4% today 🤔 Now that the Election is over, the cost of delivering your ads to your potential customers might have just got 4% cheaper… This is data from tens of thousands of Triple Whale integrated Shopify stores, your CPMs might look a little different What does this mean for our brands? … Not a whole lot! It’s just interesting Day to day changes in CPM of 4% are actually totally normal, and a lot of the time we actually prefer to pay more for delivery, clicks from Facebook & Instagram users that are more likely to buy. You could get really cheap ad delivery (and clicks) if you only served your ads in India, but unfortunately your sales would take a hit. This is a little reminder that while efficiency is important, the goal is growth (Not CPM, CPC, CPA or ROAS)

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so end of week 3 as SEO manager for YDS Group. keywords and audits complete, optimisation mapped to landing pages. opportunities spotted and briefed to our developers. so going to plan I've been asked to spearhead a compliancy review on all sites so with a bit of help from chat-gpto a full audit was quickly done. this will be followed up by a professional review by our legal team. found and fixed some major issues in Google tag manager and analytics so leads are now correctly being tracked. hopefully this will match up with the internal systems but I need sufficient data to make any check worth white so that will happen at the end of next week. asking questions around gtm tags and linked services prompted a question about CRO so I've kick-started conversations with mouseflow.com and will be heading tasks around conversion rate optimisation I also got access to all CMS so I can now proactively apply meta and content changes. it's been a busy week.

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Have you seen my recent blog yet?! 🧐 One of the most common questions I’m asked as website optimisation consultant is “why does Google keep re-writing my search snippets”? Allow me to explain, and then show you how to stop them doing it… READ ➡️ https://lnkd.in/ezY2f64R #SEOexpert #SEOtips #Blog

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One swallow doesn't make a summer 🌞 BUT..... ROAS 44.60 X WOWSERS! 📊 Wonder what the record is? Amazon Perhaps some marketing experts can add their two-penneth. £5.71 into £254.69 💰 See you at Newmarket 🐎 £5 on the nose at 45-1. Monitor, measure, refine, tweak and double down. Specific, targeted, knock out any bad performers. PPC can hurt your business if you get it wrong, but get it right and... It's no longer a cost centre, it's a profit centre! 📈 Quite enjoying this targeted keyword search marketing game. You learn faster when fully accountable for everything! Chris Reeve Dalia Courridge Jordan Domin-Goddard David Mollart Lauren Yaxley Iona Laycock 🟠 Chris Elliott Robert Marjoram #marketing #ppc #amazonfba #entrepreneur

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No is the simple answer but if delivered correctly ( and that’s not easy to do btw) both can work in harmony for efficient outcomes !

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Reflecting on my #BrightonSEO experience from last week there were a couple of talks that really resonated with me. I was impressed with Sarah Chaya Presch who was on the main stage on Friday. Her talk was on confirmation bias, which was incredibly eye-opening. I'll explain why 👇 It's easy for people to get the answer to a question to confirm their own bias. Even if that answer adds to miss-information online. Sarah even showed examples of how the same piece of content gave two contradictory answers on whether sugar causes ADHD. Google will serve content for the question even if that will lead to diss-information, which could have long-term negative effects. It's made me realise how important our roles are as SEOs and content writers to help remove diss-information across the internet. We're just as responsible as Google in my opinion in making sure our content is factual, accurate, and fact checked by real experts. Don't just write the same content and the same answers as your competitors, as you could be unintentionally adding to miss-information and someone else's confirmation bias. You can read up on Sarah's Brighton SEO talk here 👉 https://lnkd.in/dAGQfdTu

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Who's after Google Ads? Perplexity, the GenAI search engine, is.... and we've got the lowdown on EP2 of the Retail MediaTherapy podcast from Grace & Co. Perplexity, the GenAI search engine, is getting into the advertising business. They are launching an Search ads model that cuts right to the heart of Google Ads. 👉 Here's the podcast: https://lnkd.in/e27rsuej 👈 And here's what blew my mind and got me a little ranty on the podcast - Perplexity want $50 CPMs!!! KER-CHING 💰💰💰💰💰 So let's say you want to advertise $50 trainers and if the CTR is 0.02, it would cost $25 to get people to your store! Ouch!!! 👟 So whats up with that? Why a CPM model rather than a CPC model? Why because there are no results to click through to on a search results page where all the results are generative AI answers (think ChatGPT) rather than links to indexed web pages. On the podcast we get check and ask Perplexity itself if it's ads business will succeed - check it out to see what it said... we think it missed the PR training session 🤦‍♀️ 👉 Here's the podcast from Colin Lewis and myself: https://lnkd.in/e27rsuej 👈

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Hello All, As inflation rises and the cost of living increases I had to do something. What did I do? I starting selling on eBay (and Poshmark). Yes, I am now a part time reseller. I have always enjoyed being an entrepreneur and now I get to put my business acumen into action. If you can't afford eyeglasses, office equipment, DVDs or electronics because of inflation, like me, or you just want a cool set of shades, check out my eBay store Poshmark closet. Help support my 4 pigs, 3 dogs, and 2 parakeets and enjoy some pre-owned treasures for a reasonable price. Are you a part-time reseller too? Leave a comment and we can discuss strategy. https://lnkd.in/gF4htT5y https://lnkd.in/gz9QGPus

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5 things we are focusing on in H2 to take our client's PPC delivery forward... ✔️ Feed optimisation and manual shopping campaign testing to scale visibility across Google Shopping placements. ✔️ Conversion tracking & CRM integrations to enhance the quality of the data in accounts. ✔️ Conversion rate optimisation to maximise the value of our PPC traffic. ✔️ Input into each advertiser's proposition & offers to drive conversion and LTV. ✔️ Reports, scripts, and processes to ensure operational excellence.

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Day 3 of 'people who have helped my business grow and made the non-wanky SEO course a reality" - see my profile for days 1 and 2. Today I want to give a huge shout out to Alice Rowan 🤓 - Alice is a kick arse SEO and content specialist, and because we do very similar things she just 'gets it'. See, up until speaking to her, people had told me I could launch an SEO course, but none of them really understood how deep a topic SEO is. Alice knew. My first consultancy hour with her was about producing video content for TikTok and Instagram, and she was amazing. Then I signed up to her "Write your own f*cking content" consultancy beta test, and extended my contract with her to include many more hours of editing, collaborating, and sometimes just talking through ideas for the course. I was lucky enough to go to brightonSEO as her guest, and to get to see her speak in person. She is a powerhouse on stage, if you haven't checked her out, please do. She understood when I paused work on the course because life got in the way, and has been a massive cheerleader of the non-wanky SEO course from the beginning. (She also has a fantastic course on content clusters that you should visit her profile to check out.) Here's a testimonial I left for her after we first talked about video content: "I've watched Alice from when she started sharing video content on the likes of TikTok, Twitter, Instagram, and LinkedIn, and been in awe of how easy she makes it look. But I don't feel comfortable on video; my hair is never right, my lipstick is ALWAYS smudged, and are you sure my voice really sounds like that? Plus, editing, captions, lighting - that's all way too complicated for someone like me, right? I took the plunge and had not one but two sessions with Alice to talk about videos (I didn't need two, but the first one had a few issues on my side so I booked a second one). Alice talked me through everything, from finding subjects to talk about, lighting my shots, filming the videos, editing and captioning, how to get comfortable on camera, and a whole lot more. The hour flew by so quickly, and I learned so much. Alice set me a challenge - to post a quick informal video on my Instagram stories every day for 2 weeks, before I move onto the more business focused stuff, and I did my first one yesterday. (Yes, my hair was a mess, my lipstick was smudged, and my voice really DOES sound like that...) I can't recommend an hour with Alice more - whether you want to talk about video and social media, website copy, content strategy, SEO, or just freelancing in general. She's so generous with her knowledge, massively supportive of freelancers and small businesses, and just an all round amazing person to have on your side." Alice, thank you for clarifying my thoughts, pointing out where my language was a little TOO GenX, and often saying things that I'm thinking in your LinkedIn posts.

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