Sam Jordan

At Vervaunt we've been much more hands-on with Shopify Flow over the last 6-9 months after seeing some big improvements, leading to much more useful and complex flows being achieved. I still think there's a few big improvements needed around the UI and configuration before it becomes a real Zapier-esque self serve system, but hope that will eventually come (Gavin Ballard posted about this a few weeks ago which had a lot of good context and discussion). But one element i'm a big fan of are the ready-to-go Flow Templates. This is going to be the common route of connecting vendors in the tech stack together in the medium term. It makes so much more sense handling these fully within the Shopify infrastructure and the days of an app having a big private library of integrations as a USP are numbered. I've cobbled together a quick video of connecting Census > Slack in about 3 clicks to highlight the ease of this for a merchant.

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Moving the needle every day! Love checking in on our client websites on Google Search Console / GA4 to see this steady, upwards trend of both Impressions and Clicks (all organic). The client website pictured operates an extremely niche service yet continues to grow (inbound enquiries are on the rise too). We don't promise you one-hit-wonders, but what we do promise you is constant attention & frequent improvements, which will generally lead to steady increase in traffic. SEO is a long game.

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I read a really interesting article that was discussing which was more important. A stand out design for your website or investing in SEO. The comments on the article were all really good but the simplicity of one of the comments just stood out so I thought I needed to share it here. He said "Imagine you have a stunning palace and your palace is hidden in a dense forest. If there is no road to the palace no-one gets to see it's beauty! SEO is the road that leads to the palace." Is your palace your beautiful website or it is your product that isn't getting any visibility? Either way, are you doing enough to drive traffic to your website.

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I’ve got some bad news, ecommerce peeps. Sorry, but you didn’t test the new buttons on the site - your order page, the enquiry form, some other important thing. So now, 17% of people visiting your site can’t proceed with being customers of yours! Of those 17%, -5% move on immediately to another supplier. -5% waste a whole bunch of time, get annoyed and for the next 3 years tell all their friends how awful an experience they had on your site. -5% try a desktop computer with Windows 10 and Google Chrome and it works fine. -2% contact you to complain, and you write it off as an anomaly as between your 10 customer support staff, the times it comes up per support staff is LOW. It might not seem like a lot, but this ends up resulting in $2 million in lost annual revenue! And while all of those numbers are completely made up, there is a ring of truth to every joke, but it’s really not going to be funny to you when you realise there was an avoidable issue sitting between you and revenue! The other day I was on an internal meeting where they were discussing something that was working and tested on every main device except the iPad Mini. Now, while that is not important to most people, in a high volume situation it might be that customer you’ve always wanted to land, who is currently on a beach on holiday but has brought along their iPad Mini to look at supplier options while they read a digital book. But they cannot contact you or buy from you because you just test on Windows - Chrome and Internet Explorer. So many hypotheticals of course, but so much truth to this, as I can attest from personal experience! As if it doesn’t work on iPad mini, it probably doesn’t work on any iPad, and if that’s the case then it may not work on any iPhone either!

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Here are 4 red business flags that suggest you might need SEO (Search Engine Optimisation) in your life: 1) You are not getting enough enquiries into your business 2) The enquiries are not quite right-perhaps in the wrong location or for the type of work you would rather be doing less of. 3) Your marketing used to be working, but it isn't any more. 4) You want to make 2025 your growth year. (Can you tell I was getting bored of being serious towards the end of this video?😹Also, excuse the eye bags🛍️It's been a long week.) #seo #businessgrowth

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Boost Your SEO with Guest Posts on BMMagazine.co.uk! This high-authority business site is perfect for connecting with a professional audience and enhancing your online visibility. 🔍 BMMagazine.co.uk Site Stats: ✅ Domain Authority (DA): 62 ✅ Domain Rating (DR): 77 ✅ Page Authority (PA): 57 ✅ Monthly Traffic: 33.7k+ visitors ✅ Country Traffic: 90% from the USA Don’t miss the chance to elevate your SEO and gain high-quality backlinks from a trusted business publication. 📈 Comment "Info" or message me directly for details on how you can get started with guest posts! Ready to enhance your guest posting strategy? Contact Sana for expert guest posting and link-building services. #GuestPosting #LinkBuilding #SEO #Backlinks #DigitalMarketing #BMmagazine #HighAuthoritySite #OnlineVisibility

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So we've been spending time this weekend really trying to nail pricing for our SaaS product prototype. The system isn't pretty looking at the moment, but the functionality is very useful to businesses and digital agencies and the feedback from the meetings I've had so far are very positive in how it can be used in their own business. I've been meeting with many agencies lately demoing the system and it's been an interesting learning journey to hear how they want to use it in their business and this is our first SaaS product (2 more in the pipeline), so it's a new area for us. Now what was interesting is that I thought I would use this as an opportunity to test out AI to see what pricing it would come up with. First though I created an excel spreadheet and figured out prices the traditional way, manually, based on a few things, storage & processing being the primary drivers along with of course a profit margin that allows the business to reinvest and hire more people and improve the service. I then prompted AI with a fairly long and detailed prompt to give it as much information but not the figures I came up with, so just the costs of the business, closest competitor pricing for what we're doing (not a like for like but adjacent to what we're doing), who it's for and why along with markets we expect to target and in what order etc... What's crazy is that the prices the AI came up with are so close to my original figures, even the various levels for a business or a digital agency, about 5% on average of a difference (lower). It actually did some things better than I did as well. So it's very interesting as a solid sense check that I must be in the right ball park with my figures and approach. So if you haven't used AI yet, you really should look into it and don't just put in 7 word prompts, describe in as much detail what you're looking for. In this I added at the end "Is there any other information you need me to provide to get a better more accurate answer?" and it came back and asked me 11 questions. So think of it more as a conversation if that helps.

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I hosted a 2-hour 'Training by Doing' session yesterday evening with a US web design agency via Zoom. Once I quickly understood where they are now and where they would like to get to when it comes to integrating SEO into their agency... I got them to share their screen, logged into one of their clients sites, and I talked them through making SEO tweaks/improvements live on the fly whilst explaining how to spot impactful opportunities, and talking through the why. It makes a massive difference than me just talking through a set of slides. Being hands-on doing the doing whist learning is so impactful. I also totally love it. #SEO #SEOTraining #WebDesign #Agency

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I know you like your ppc stuff Jordan Domin-Goddard David Mollart Iona Laycock Here's a great one for you off my dashboard. 🌟 ROAS 15.21 X over a 7-day window - £58 spend driving revenues of £888 at an average sales price of £30+ per unit with a good margin and ROI. Test, monitor, refine, tweak, monitor, refine etc. If performing badly, delete and start over. A/B test etc. Kill off underperforming key words and double down etc. It's all a game - but one thing's for certain... you sure learn faster and understand the concepts better when doing it yourself and playing with real money! 💰 #accountability Phillip Collins Robert Marjoram Kane Cordy MAAT #eCommerce #ppc #marketing

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Here’s a little snippet from Hospitality Tech Expo with Tommy Giraux discussing the age old question #techstack or #allinone ⭐️

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A QA engineer walks into a bar. Orders a beer. Orders 0 beers. Orders 99999999999 beers. Orders a lizard. Orders -1 beers. Orders a ueicbksjdhd. First real customer walks in and asks where the bathroom is. The bar bursts into flames, killing everyone. A QA engineer walks into a bar, WITH a team of QA AI agents. Asks AI agents to test the app while drinking an ice-cold Modelo Especial. Trained AI agents order X factor of Y elements in Z universes, in parallel using customer behavior data to identify common patterns in the test coverage. The QA engineer keeps drinking and curates the strategy. Real customer walks in, and shares a Modelo with the QA engineer. Lessons: 1. AI is here to help QAs, not just replace them 2. Modelo Especial es muy deliciosa y refrescante

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I have some downtime so in between mountain biking, drinking lots of tea and Christmas shopping, I'm having a look at React Native to see if it's as good (or bad) as other multiple platform tool chains I have used. Wish me luck. Any tips ? So far quite impressed with QR code generated in terminal <geek>

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CALLING INVESTORS! SEO Stack is looking to begin its first funding round. We've been entirely self funded, we're ALMOST in profit & netted over 1,500 customers within the first 3 weeks of go live. ✅ Huge potential user base / size of market ✅ Unique tool (not a re-hash of tools that already exist) ✅ Strong tool-suite with significant forward 12-24m roadmap ✅ Data warehousing & hybrid AI built together ✅ Enabler tool - helps the community to reduce SEO costs, improve efficiency, output and reduce time to rank, helps users to reduce wasted spend We've got STRONG growth ambitions & are seeing strong organic sign up performance despite not having run any marketing campaigns as yet. We've already got a number of big brands using the tool, we've had excellent feedback & we've got a powerful marketing strategy lined up. We're looking for people who want to invest in an innovative SaaS to help us scale & grow. If interested please drop me a DM - investment deck will be provided. #seo #seo2024 #digitalmarketing #investment #saas

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Attention SME's - Our Smart Ai SEO platform has manged to rank our member - BuildersQuote.co.uk on Page 1 of Google for the Keywords "best 10 builders in Chiswick " only within 24 hours - check it out Let us know if you need help ranking your business higher on Google Organically. Kind Regard - Shaz Aziz - From: Smart Ai Media Group #builders #electricians #plumbers #bricklayers #skiphire #buildersmerchants #paintinganddecorating #plasterers #loftconversions #homeimprovement #solar #propertyinvestors #propertydevelopers #estateagents #architects #interiordesigners #surveyors #financebrokers #solicitors #trainingandcourses #bestofthebest #facilitiesmanagement

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