With Black Friday sales in full swing and advent calendars being readied in the run up to Christmas, the last thing you want to worry about is if your website can stand up to the increased traffic. I've taken a look at the importance of load testing your website over this period, to make sure you can make the most of this key period in retail. https://lnkd.in/dHZvhNJP
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It's no secret The Browse Abandonment Flow has been the most unpopular flow that an e-commerce business can activate. And we totally get why. I mean, would you want to receive an email from a business telling you, "We saw you peeking at our store?" Definitely creepy. To make it worst, the browse abandonment flow has the highest unsubscribe rates. Again, this makes sense. No one wants to feel like they are being watch for simply "viewing" a product. But the truth is, the browse abandonment flow is one of the top generators of email revenue. In the slides below, we breakdown a simple but effective browse abandonment flow that is more helpful than Big Brother watching with a discount ready. The three main areas we focus on to make browse abandonment flows successful are: 1. Tailoring messaging based on "viewed" categories (talking about the category of interest) 2. Being helpful - through useful information and customer support 3. Keeping copy broad and general instead of being specific (helps avoid being invasive and evoking a negative experience). Scroll through the carousel now, and let us know how we can answer your questions!
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The Browse Abandonment Flow gets a bad rep, but it also is a great touch point for subscribers to help push them over the finish line (convert). We breakdown our simple flow logic in the post below. Check it out and let me know if you have any questions!
It's no secret The Browse Abandonment Flow has been the most unpopular flow that an e-commerce business can activate. And we totally get why. I mean, would you want to receive an email from a business telling you, "We saw you peeking at our store?" Definitely creepy. To make it worst, the browse abandonment flow has the highest unsubscribe rates. Again, this makes sense. No one wants to feel like they are being watch for simply "viewing" a product. But the truth is, the browse abandonment flow is one of the top generators of email revenue. In the slides below, we breakdown a simple but effective browse abandonment flow that is more helpful than Big Brother watching with a discount ready. The three main areas we focus on to make browse abandonment flows successful are: 1. Tailoring messaging based on "viewed" categories (talking about the category of interest) 2. Being helpful - through useful information and customer support 3. Keeping copy broad and general instead of being specific (helps avoid being invasive and evoking a negative experience). Scroll through the carousel now, and let us know how we can answer your questions!
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Only 22% are happy with them?! If you’re one of those, read this: You're not alone ...but we can do better: If you look at CRO trends every year, you probably have seen this... Personalization is on the top every time. "Well, this is not anything new to me... I have heard it 100x times" but here’s why it’s so important: For example: If you go to your gmail what do you see? "Buy this, Buy that... etc." With so many companies fighting for customer’s attention... I'm trying to show more and more that I care for them. So how do I actually use this? Now on Shopify, you can edit the theme by country. A great hack is to simply change the copy so it is more relevant for that country. For example: On the shipping bar: “Free Shipping In {customers location}!” This has worked great for me.
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ProductScrape.com is for sale (pm for more details) Use cases: - Product Data Scraping - E-commerce Scraping - Price Monitoring - Competitive Analysis - Web Scraping Services Why ProductScrape.com: - Easy to remember due to its concise and descriptive nature. - With the increase in e-commerce and data-driven decision-making, the demand for product scraping services is high. - Contains primary keywords "Product" and "Scrape," which are likely to attract organic search traffic.
productscrape.com - Domain Name For Sale | Dan.com
dan.com
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Does your funnel seem to lose steam right at the checkout page? You’re not alone—it’s a common issue that can be fixed with just a few tweaks. 👇Here’s why most visitors abandon their carts at this crucial step: 1. Slow-loading pages: If your checkout page takes too long to load, you’re losing trust—and customers. 2. Lack of trust-building elements: Without security badges or guarantees, visitors may hesitate to enter their payment details. 3. Unclear CTAs: If your call-to-action doesn’t clearly guide the next step, your visitors won’t move forward. The good news? These problems are easy to fix. A faster page, trust indicators, and a clear CTA can turn abandoned carts into conversions. Ready to optimize your checkout page and boost sales? feel free to reach out, and I’ll help you get started!
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🚀 Mastering web performance: a year-round strategy for eCommerce success In the fast-paced world of ecommerce, peak traffic periods can make or break your business. But what if we told you that preparing for these surges isn't just a seasonal task? In this article Guillaume Moigneu dives into a comprehensive, year-round approach to tackle web performance challenges. Here's why it matters: 📊 Continuous Monitoring: Identify issues before they impact your bottom line 🔬 Regular Load Testing: Ensure your system can handle traffic spikes 🔧 Optimization Techniques: From HTTP request minimization to CDN leveraging 📱 Mobile-First Approach: Cater to the growing mobile shopping trend 🔗 Third-Party Integration Management: Prevent unexpected performance bottlenecks Remember, optimal web performance isn't a destination—it's an ongoing journey. By adopting these strategies, you're not just preparing for the holidays; you're setting up your ecommerce platform for sustained success. Want to stay ahead of the curve? Read the full article and learn how to keep your web performance peak-ready all year round 👉 https://lnkd.in/etNn7wyc #WebPerformance #EcommerceOptimization #TechStrategy
A Year-Round Plan for Mastering Holiday and Peak Web Performance Hurdles
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Reviews and social proof are a must, everyone knows that. But the way you present them is equally important. Here’s how we added 6-figs to the Client’s annual revenue by making more people see and trust the review: Implement this on your Shopify store Test Description: We tested improving the reviews appearance The objective: - Increase the CvR The Hypothesis: - By making the reviews stand out more we’ll increase the % of people who read them, and by adding an image to them we’ll make more people trust them. This will end up in a higher conversion rate. Changes Implemented: - Added the image of the person who gave the review - Changed the background color of the review box - Added a border around the review The Raw Results: 💰 +12.82% CVR 💸 +2.37% ATC 📈 97% Statistical significance
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Here's a quick little hack to determine if your website has a valid store rating 👇 Replace "{yourwebsite}" with your homepage URL and "{targetcountry}" with your two-letter country code: ⚠️ I added a space between google & .com to prevent LinkedIn from shortening the links, making them unusable. Make sure to remove the space :-). customerreviews.google. com/v/merchant?q={yourwebsite}&c={targetcountry}&v=19 For example: customerreviews.google. com/v/merchant?q=coolblue.nl&c=NL&v=19 Store ratings are incredibly important, as they showcase your store’s customer experience in PLAs and more. Store ratings may include a rating out of 5 stars and/or the number of reviews your business has received ⭐.
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Monday tip: When doing e-commerce product discovery A/B test analysis (navigation menus, homepages, collection pages etc.), always make sure to segment the results by visitor type, i.e. new VS returning customers. Yes, I'm aware that cookie expiration and tracking prevention make this more difficult / less trustworthy than used to be the case but if your changes don't meaningfully improve the product finding experience for *new* users specifically, it doesn't really matter if the test won overall.
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As a consumer, it can be super annoying to browse websites and then get chased half a dozen times through their basket abandonment emails. Really interesting feature on the Currys checkout where they are explicit about asking customers if they wish to opt-out of these emails. Would be really interesting to see how this impacts conversion given these emails typically have really strong open rates and conversion. Great move to empower the customer though!
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