Steve Kemish

🚀 Are You Still Marketing in the Dark? A recent report from The Marketing Centre reveals a startling insight: more than half of UK SMEs are navigating without a documented marketing plan. This oversight can significantly hinder your business growth. Here’s a quick look at what the report uncovered: 🔹 𝗢𝗻𝗹𝘆 𝟯𝟯% 𝗼𝗳 𝗦𝗠𝗘𝘀 𝗵𝗮𝘃𝗲 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗰𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝗻 𝗶𝗻 𝗽𝗹𝗮𝗰𝗲. 🔹 𝗢𝗻𝗹𝘆 𝟮𝟴% 𝗼𝗳 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗿𝗲 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 𝘁𝗮𝗿𝗴𝗲𝘁𝘀 𝘄𝗶𝘁𝗵 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝗮 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲. 🔹 𝗔 𝗹𝗮𝗰𝗸 𝗼𝗳 𝗰𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗲𝗱 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗰𝗼𝘂𝗹𝗱 𝗹𝗲𝗮𝘃𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗮𝗱𝗮𝗽𝘁 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄. Could investing in marketing expertise be your next strategic growth move? Check out the full report for more details: https://lnkd.in/dE8gWXyN #SMEs #MarketingGoals #BusinessStrategy #LeadGeneration #2024Marketing #SMEleadership #SMEhiring #MarketingJobs

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Driving maritime growth through marketing strategy. The CIM | The Chartered Institute of Marketing define Marketing as follows: “Marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitably” and it's great to see marketing rapidly rise in importance at a senior management level in the 21st century. Marketer's will be aware of the fundamental marketing model the 4P’s, first developed by E. Jerome McCarthy on developing an effective marketing strategy through focussing management activities across Product, Place, Price and Promotion and the subsequent extension of this model by Booms and Bitner who proposed a model of 7 Ps, extended by process, people and physical evidence (brand), as being more applicable for services marketing. An industry where we can actively see the increased importance of marketing strategy and application into tangible actions and results (and I've witnessed first hand over the last 8 years) is the global maritime sector. Especially in it’s goal to drive net zero shipping and decarbonisation across both the 4P and 7P models. Through the development of alternative fuels, energy saving technologies and a focus on driving process improvement, such as the recent study from the UCL Bartlett Energy Institute and UMAS on the energy savings that shipping could achieve through just-in-time arrival, marketing strategies are being applied "identifying, anticipating and satisfying customer requirements profitably" across the whole sector. https://lnkd.in/eKtAHsqk At The MTM Agency working in partnership with in-house senior management and marketing teams we support the P’s of promotion, across web, digital, content, PR, social, film & content and physical evidence, brand development. But also place, driving client expansion to new markets, processes driving marketing effectiveness, digital transformation and e-commerce solutions and people providing additional agile and expert resource through our team of 75 marketing experts. And, now through data science, research, discovery and insights completing the 7P's advising on buyer behaviour, competitor analysis and market conditions to allow adjustments in products and price. Partnering global maritime innovators across alternative fuels The Solent Cluster, energy saving technologies Silverstream Technologies, Ocean Infinity and PPG, process improvement Lloyd's Register OneOcean , Marlink and Inchcape Shipping Services and people through Nautilus International and stakeholder engagement and thought leadership with Lloyd's Register and the International Chamber of Shipping. And with major maritime shows in Europe next year at Ocean Business in April, Nor-Shipping in June and London International Shipping Week 2025 in September, we look forward to partner with all our maritime clients in 2025.  #globalmaritime #decarbonisation #marketingstrategy #integratedmarketingcommunications #netzeroshipping

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While AI shouldn't be used alone, it can enhance marketing efforts by assisting with content creation, predictive analytics, personalised experiences, customer service through chatbots, and ad optimisation. 📞 01325 270646 📧 [email protected] 🌍 www.truthdigital.co.uk #branding #contentmarketing #digital #digitalmarketing #digitalmarketingagency

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Boom! These are my favourite events that we do. Super excited to be taking The Ignition Room on the road again with the IPA (Institute of Practitioners in Advertising). And in case you aren't aware, there is so much more to The Ignition Room than the Huddles. We have: - interviews with industry experts - live webinars - effectiveness 'how to' guides and snack size courses - free resources and templates .... and much more to come #effectivenesscommunity #effectivenessculture #effectivenesshuddle

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Up your social media game at my next in-person workshop with Women in Business NI in Belfast. It's a hands-on workshop to implement a content strategy you can actually deliver for your business. I love this photo from my last workshop with Tove Kane and Noelene Coleman. I meet so many interesting people through my training sessions and Tové and I are hatching exciting plans which will be revealed very soon. Scroll down for more info and to book ⬇️ #Training #Workshop #SocialMedia #Content

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🚨 With rising fees and increasing pressure to stand out, video marketing has become a critical tool for schools, colleges, and universities. Just announced, a LOCALiQ_UK webinar you don’t want to miss: 5 Video Marketing Tips for Schools, Colleges & Universities. Save your seat today, and mark your diary for Tuesday, 15th October at 12PM. Here's what our experts are going to cover: 🎯 How to Define Clear, Measurable Objectives for Your Video Campaigns ✅ Tips for Identifying and Targeting Your Audience, From Students to Parents. 🎉 The Benefits of Partnering With a Professional Video Production Team #LOCALiQUK Save your seat today 👇 https://hubs.li/Q02Phw-r0 #videomarketing #video #digitalmarketing #education

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New for #Suffolk businesses Digital Trends in Social Media https://lnkd.in/dAfz2quf The course will look at building brands, digital marketing acquisition, conversion and retention, social media strategies and much more.

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Interested in joining the digital marketing industry? On this webinar hosted by The London School of Economics and Political Science (LSE) and FourthRev, I'll share my experience about what it takes to find a great role and stand out during the process. The bonus? You'll also learn how pinpointing your Ikigai—your true professional passion—will give you an advantage in job hunting and set you up for a long and rewarding career.

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#aitraining #promptengineering #copywriting #digitalmarketing #artificialintelligence. Are you looking for advice and consultancy about AI and content? Or need an award-winning copywriter to help with your next campaign? Please get in touch.

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A Fresh Guide to SEO in October 2024: For Suffolk Businesses SEO is crucial for increasing your website's visibility in search results. This October 2024 guide covers essential strategies like keyword research, high-quality content, and site speed improvements, helping you stay ahead in the digital landscape. https://lnkd.in/eYgSfDxU

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To achieve marketing success, it's crucial to define your target audience, craft compelling messaging, and leverage diverse marketing channels effectively. Don’t know where to start? Contact us today to discuss your next marketing move 👇🏻 @typemarketinguk www.typemarketing.co.uk #marketing #digitalmarketing #marketingnorthampton #rebrand #brandcreation #websitedesign #websitemaintenance #socialmediamanagement #graphicdesign #designservices #marketingservices #northampton #northamptonbusiness #smallbusiness #shoplocal #digitaltips #marketinghelp #girlsinmarketing

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Which aspects of marketing do UK SMEs struggle with the most? The Marketing Centre asked 2,000 UK SME leaders to find out. Here’s what they learned: Only 27% of businesses set clear objectives for their marketing partners. 54% of businesses don’t have a documented business plan. Metrics and measurement is perceived as the greatest marketing challenge for SME business leaders. Read the full report to dive into these findings and understand UK SME’s biggest marketing challenges https://bit.ly/44h6Dnb

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Promote your brand in the UK's bustling areas for greater visibility. 📈🇬🇧    Reach more potential customers and enhance your connection with them, boosting your brand's presence. 🚀✨    Take this opportunity to elevate your business today! 💼👍    #BrandVisibility #BusinessGrowth #UKMarketing #CustomerConnection

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Many businesses overlook the value of existing research, rushing to commission new studies instead. Here’s why you should leverage the insights you already have: ▪️ Cost Efficiency: Utilising existing data can save significant research costs. ▪️ Actionable Insights: Previous research often contains valuable insights that can be immediately applied. ▪️ Trend Analysis: Existing data allows for the analysis of trends over time, providing deeper insights. Before commissioning new research, thoroughly analyse your current data to uncover hidden gems that can inform your strategies. For more on maximising existing research, check out the full article below and don’t forget to share your thoughts! https://lnkd.in/epc9itNb #onlinebusiness #research

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