Sara Roberts

Sara Roberts

Edinburgh, Scotland, United Kingdom
22K followers 500+ connections

About

3x Founder & CEO of VC Backed Business | NED / Board Advisor | Speaker | Thought Leader -…

Services

Articles by Sara

  • One Year of Well Purposed

    One Year of Well Purposed

    What better way to celebrate the first year of Well Purposed with: A wrap-up of the top 3 newsletters of the year An…

    4 Comments
  • Even in defeat, you can change the game.

    Even in defeat, you can change the game.

    For those who have followed the Well Purposed journey, and those who are new, let me share a powerful personal story…

    11 Comments
  • How Old is 'Old'?

    How Old is 'Old'?

    Entrepreneurship isn't a young person's game. Despite pervasive stereotypes, age and experience is an asset in building…

    12 Comments
  • Imposter Syndrome - It's Time to Say Goodbye

    Imposter Syndrome - It's Time to Say Goodbye

    Entrepreneurship is fraught with challenges - YOU should not be one of them! I understand, I have been there. Pitching,…

    5 Comments

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Activity

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Experience

Education

  • Saïd Business School, University of Oxford Graphic

    Saïd Business School, University of Oxford

    -

    The Goldman Sachs 10,000 Small Businesses UK programme is designed to provide high-quality, practical education and business support to leaders of high-growth businesses.

  • -

    Programme covered:
    - Venture Capital Landscape
    - Fund Set-Up and Identifying Investment Opportunities
    - Startup Valuation
    - Deal Structure, Terms, and Negotiation
    - Value Creation: Portfolio Management and Exit Strategies
    - Future of Venture Capital in Developed and Developing Markets

Licenses & Certifications

Volunteer Experience

  • International WELL Building Institute (IWBI) Graphic

    Global Concept Advisor - Nourishment

    International WELL Building Institute (IWBI)

    - Present 6 years 6 months

    Health

    As part of the WELL Nourishment Advisory, a small group of global experts, we leverage our collective expertise to transform buildings and communities and drive research agendas in ways that help people thrive, ensuring that WELL aligns with the latest industry and scientific research and meets user needs.

    Nutrition plays a key role in health maintenance, weight management and chronic disease prevention. The Nourishment concept in WELL requires nutritional transparency, the availability…

    As part of the WELL Nourishment Advisory, a small group of global experts, we leverage our collective expertise to transform buildings and communities and drive research agendas in ways that help people thrive, ensuring that WELL aligns with the latest industry and scientific research and meets user needs.

    Nutrition plays a key role in health maintenance, weight management and chronic disease prevention. The Nourishment concept in WELL requires nutritional transparency, the availability of fruits and vegetables and encourages the creation of food environments where the healthiest choice is the easiest choice.

    Skills: Employee Wellness · Executive Leadership · Product Development · Social Impact · Impact Business Models · Sustainability · Global Health · Health Promotion · Diversity & Inclusion · Commercial Real Estate · International Business · Strategy · B2B Marketing · Business-to-Business (B2B) · Public Relations

  • Women's Enterprise Scotland Graphic

    Ambassador

    Women's Enterprise Scotland

    - Present 7 years 2 months

    Economic Empowerment

    Women’s Enterprise Scotland works to create an entrepreneurial environment where women-led businesses can flourish and grow.

    Because more women-owned businesses in Scotland means more money for the economy. The stats speak for themselves. If the numbers of women-led businesses increased to equal those of men, our national bank balance would be at least 5% better off. That’s equivalent to a £7.6 billion boost to the economy, minimum.

    To make the most of this opportunity for…

    Women’s Enterprise Scotland works to create an entrepreneurial environment where women-led businesses can flourish and grow.

    Because more women-owned businesses in Scotland means more money for the economy. The stats speak for themselves. If the numbers of women-led businesses increased to equal those of men, our national bank balance would be at least 5% better off. That’s equivalent to a £7.6 billion boost to the economy, minimum.

    To make the most of this opportunity for economic growth, and to improve the gender gap in Scottish entrepreneurial activity, Women’s Enterprise Scotland aims for nothing less than the creation of a new norm for women in business.

    To do that, we at WES inspire and support women to start their own businesses, and grow them too. We advise and educate external partners, and advocate for gender-specific enterprise support. We seek to influence policy-makers and movers and shakers to recognise the economic contribution women-led business could make. And we champion women’s enterprise in the media, in Scottish society, and across the wider world.

    Alongside our partners, Women’s Enterprise Scotland aims to create a commercial culture where women-led business ownership is not simply an aspiration, but becomes a truly attainable, attractive and achievable option for women everywhere.

  • B Corp UK Graphic

    B Corp Ambassador

    B Corp UK

    - 2 years 4 months

    Environment

    Delighted to serve as B Corp Ambassador alongside an engaging group of founders and CEOs of certified B Corporations in the UK. Our goal is to raise awareness of B Corp, promoting the global movement, sharing our journey and supporting other companies who believe that business can and should be a force for good.

  • E2E Graphic

    E2E Ambassador

    E2E

    - Present 6 years

    Economic Empowerment

    The underlying philosophy of E2Exchange is that entrepreneurs learn most from fellow entrepreneurs - those who have been there and done it. Through our partnerships, our members will also have the opportunity to pick up practical tools and insights to upscale their existing or planned ventures.

  • Positive Graphic

    Founding Member

    Positive

    - 2 years 3 months

    Environment

    The Regenerative Business Movement

  • Vision Ministries Graphic

    Director

    Vision Ministries

    - 15 years 1 month

    Poverty Alleviation

    Scottish charity working in Africa to equip through education, support through work initiatives and bring relief to those in extreme poverty through food, accommodation and medical assistance.

Honors & Awards

  • Sustainability Entrepreneur of the Year 2022

    Great British Entrepreneur Awards

    Celebrating truly inspiring entrepreneurs who are the agents of positive change in the UK.

  • Queen's Award for Enterprise - Sustainable Development 2022

    Queen's Award for Enterprise

    The Queen’s Awards for Enterprise are for outstanding achievement by UK businesses.

    "For a small, young company, Healthy Nibbles demonstrates a wide, innovative and exemplary set of initiatives with impressive results which would be a major achievement for a company much larger. Healthy Nibbles is awarded the Queen's Award for Enterprise in Sustainable Development because it has combined a wide range of initiatives that tackle suppliers, products, and the direct impact of the company…

    The Queen’s Awards for Enterprise are for outstanding achievement by UK businesses.

    "For a small, young company, Healthy Nibbles demonstrates a wide, innovative and exemplary set of initiatives with impressive results which would be a major achievement for a company much larger. Healthy Nibbles is awarded the Queen's Award for Enterprise in Sustainable Development because it has combined a wide range of initiatives that tackle suppliers, products, and the direct impact of the company into a programme that is more than the sum of its parts with a commendable commitment to transparency."

  • IoD Director of the Year - Sustainability

    Institute of Directors

    The Judging Panel loved the drive and commitment of Sara. Whilst there is true entrepreneurial spirit in the way she has developed and grown her business, the focus on sustainability remains authentic to doing the right thing by the planet, by her staff and by her customers. Great evidence presented showing that she leaves almost no stone unturned in the environmental and social performance of the company, as well as recognising the importance of providing clear transparency of the progress…

    The Judging Panel loved the drive and commitment of Sara. Whilst there is true entrepreneurial spirit in the way she has developed and grown her business, the focus on sustainability remains authentic to doing the right thing by the planet, by her staff and by her customers. Great evidence presented showing that she leaves almost no stone unturned in the environmental and social performance of the company, as well as recognising the importance of providing clear transparency of the progress, and seeking the relevant accreditation to ensure she is not just talking the talk.

  • IoD Scotland Director of the Year - Finalist

    Institute of Directors

    IoD Scotland is delighted to announce this year’s Awards shortlist – 47 business leaders who stood out from a strong field of nominations, representing a true cross section of industries and sectors operating across the length and breadth of Scotland.

  • Start Up Business Of The Year 2017

    Business Women Scotland and WES Scotland Awards 2017

    The awards are important to celebrate and recognize women in business achieving great things. We know that there are many inspirational women in local communities and we would love to mark all their achievements. This award celebrates the entrepreneurial aptitude, vision, ambition, drive and commercial acumen to build a successful enterprise from start-up.

  • Business of the Year (less than 50 staff) 2017

    The Scottish Women's Awards

    The Scottish Women’s Awards 2017 aim to acknowledge and celebrate the achievements of women entrepreneurs, business women, professionals, civil servants, charity workers and many more that help make Scotland great.

  • Best Scottish Innovation

    Scottish SME Business Awards

    The inaugural Scottish SME Business Awards celebrate the amazing breadth of talent that SME enterprises have in this country. The awards attracted thousands of nominations from the public, who recognised the achievements of Scottish individuals and businesses.

  • Runner Up - New Start Business of the Year

    WeDO Scotland

    Awards Ceremony and Dinner takes place on an annual basis and is an opportunity to celebrate the success of Scottish businesses.

    WeDO is one of Scotland’s most exclusive support and networking organisations for entrepreneurs. Membership is usually by invitation or referral. With an ethos of sharing knowledge, ideas and experiences, we support our members by facilitating introductions, giving guidance and help to facilitate business growth and organising relevant topic and discussion…

    Awards Ceremony and Dinner takes place on an annual basis and is an opportunity to celebrate the success of Scottish businesses.

    WeDO is one of Scotland’s most exclusive support and networking organisations for entrepreneurs. Membership is usually by invitation or referral. With an ethos of sharing knowledge, ideas and experiences, we support our members by facilitating introductions, giving guidance and help to facilitate business growth and organising relevant topic and discussion based events.

  • Award Nominee

    WeDO Scotland

    Awards Ceremony and Dinner takes place on an annual basis and is an opportunity to celebrate the success of WeDO's members and their businesses.

  • Best Newcomer (Operator)

    The Vendies

    Organised by Datateam Business Media, home to Vending International magazine – the essential reading for all those involved in the vending industry – in association with the AVA and the EDWCA, The Vendies recognises outstanding products and people in the vending industry.

  • Britain's Best Loved Digital Brands - BRANDLOVE25 – Health & Nutrition

    Tamar

    Tamar reviewed hundreds of digital brands to compile the #BrandLove25 infographic, organising them by size based on their online social communities to come up with the Top 25 Digital Brands within Health & Nutrition.

  • Best Newcomer Finalist

    The Vendies

    Organised by Datateam Business Media, home to Vending International magazine – the essential reading for all those involved in the vending industry – in association with the AVA and the EDWCA, The Vendies recognises outstanding products and people in the vending industry.

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