Ruth Hardy

Preparing to rename your B2B brand to drive enduring value creation? Hear from our UK-based naming expert James McCarthy on the five factors to consider as you get started. Developing a compelling B2B brand name is one exhaustive (but exciting) process. Thinking about the five factors can help you set internal expectations for the journey—and ensure your new name speaks to the best of who you’re becoming. Read about renaming your B2B brand successfully here: https://lnkd.in/ew7qW3aA #B2B #B2Bbranding #B2Bbrandnames

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How do you cut through the noise in today’s competitive marketing landscape? Access our on-demand webinar to discover how account-based marketing and sales (ABM&S) maximises ROI through a targeted, personalised approach to high-value accounts. Download the webinar here: https://lnkd.in/eccaX3NG We explore key tactics to help you get the most out of your marketing budget and drive lasting results: • Tailor campaigns that yield higher returns by reaching the accounts that matter most. • Optimise your resources with focused, high-impact strategies. • Learn how data-driven personalisation can improve campaign success. • Align sales and marketing to create more cohesive, effective strategies. • Build stronger, more valuable customer relationships with an ROI-focused approach. Don’t miss this opportunity to drive ROI and growth — download our webinar now: https://lnkd.in/eccaX3NG #MarketingROI #ABM #HighImpactMarketing #BusinessGrowth #PDSWebinar

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How can single-industry comms agencies thrive in a niche? 🤔 With over 21,000 PR agencies in the UK, competition for talent and clients is fierce. So how do independent, single-industry agencies stand out and succeed against the creative giants that do it all? In our latest podcast, we dive deep into this with Ravi Vijh, MD of Bastion – the UK’s top video games comms agency, which is on an incredible growth journey. From launching new divisions to hiring passionate people, Bastion is a shining example of how a focused approach can yield extraordinary results. 🙌 Tune in as we explore how a single-industry focus helps Bastion accelerate growth, foster diversity, and attract top talent in a competitive landscape. It's a must-listen for any agency looking to thrive in a single-industry niche! 🎙️Full episode available on Spotify - https://lnkd.in/g6uRNvWz #videogames #videogamescomms #publicrelations #pragency

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Our Copywriter, Hayley, shares her top tip for writing copy that converts ✍️ Creating content that speaks directly to your audience’s needs and interests builds trust and engagement, driving better results for your marketing efforts 📈 Want more expert guidance? Discover how a content marketing strategy can transform your business. Call 80/20 Digital today on 03 9042 0714 or visit our website: https://bit.ly/3xjm6Hr #digitalmarketing #8020digital #digitalmarketingagency #melbournedigitalagency #socialmediamarketing #seo #onlinemarketing #writingtips #copywriting #knowyouraudience #contentwriting

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Attention brand owners! 📣 In today’s digital world, it can be hard to ‘cut through the noise’ and connect with your target audience. Tailoring content and interactions to suit consumer preferences and needs is the key to capturing and retaining attention 🔑 In our latest blog, Lee Metters explains how to do just that, using 2D coding technology including QR codes powered by GS1. Check it out 👇 https://lnkd.in/d2D9MjJF #BrandIdentity #2DCodes #QRCodes #CustomerExperience #GS1

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Attention brand owners! 📣 In today’s digital world, it can be hard to ‘cut through the noise’ and connect with your target audience. Tailoring content and interactions to suit consumer preferences and needs is the key to capturing and retaining attention 🔑 In our latest blog, Lee Metters explains how to do just that, using 2D coding technology including QR codes powered by GS1. Check it out 👇 https://lnkd.in/dPVAhJYb #BrandIdentity #2DCodes #QRCodes #CustomerExperience #GS1

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Why Your Brand Needs a Value Proposition? (And How to Create One) In today's crowded market, differentiating your brand is crucial for success. 📌That's where a value proposition comes in A Clear statement that communicates your brand's unique benefits and value to customers. 📌Why is a value proposition so important? - 85% of companies with a strong value proposition experience significant revenue growth. - A clear value proposition helps you stand out from the competition and attract loyal customers. 📌How to create a compelling value proposition 1) Research your target audience: Understand their needs, pain points, and goals. 2) Analyze your competitors: Identify gaps in the market and areas for differentiation. 3) Define your unique benefits: Clearly articulate your brand's value and what sets you apart. 4) Craft a concise statement*: Distill your value proposition into a simple, memorable sentence. At Blaze Creative, we empower small businesses to shine online with our affordable, expert website design services. Take the first step towards differentiating your brand! Contact us to schedule a consultation and discover your unique value proposition. Visit Our Website!! and let's get Started! www.blazecreative.co.uk #valueproposition #branddifferentiation #marketingstrategy #smallbusiness #branding

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Discover the Magic of John Lewis & Partners Gifting Trilogy Dive into the latest Marketing Week article exploring John Lewis' innovative approach to holiday gifting campaigns. Learn how their ad trilogy sets new standards in creativity and consumer engagement. #Marketing #Advertising #JohnLewis #HolidayCampaigns #CreativeMarketing Read the full article https://lnkd.in/gTvCR2YY

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Ignoring key metrics destroys your campaign's success 📉. Without tracking and analysing metrics like response rate and ROI, your direct mail efforts may fall short. At Mailings Direct, we transform complex data into targeted campaigns, ensuring you reach the right audience effectively. 🌿 Our commitment to sustainability and personal service makes us your ideal partner. Start your journey today! Comment or share if you agree. #DirectMail #MarketingSuccess

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Have you signed up to our free webinar yet? 💻 Join us on 28th November at 2pm where Tallulah Warmington and Lisa Alleway will be talking about ‘The power of cross-channel campaigns’, filling you in on all the secrets to building impactful integrated marketing campaigns. Register now to find out how to: ✅ Successfully roll out marketing campaigns across multiple channels ✅ Craft effective creative briefs to make sure your campaign hits the mark ✅ Ensure consistent messaging and branding across every touchpoint ✅ Make sure your campaign runs smoothly, from start to finish Just click the link below to register 👇 https://lnkd.in/eNaGTW3H #Webinar #Marketing #MarketingCampaign #IntegratedCampaign

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The marketing landscape in the UK is evolving at an unprecedented pace. With the current economic uncertainties, a talented marketer can help navigate challenges, drive growth, and ensure your brand stands out. It's your marketing special Midweek Mentions! Now is the ideal time to secure your next marketer. Interested? Get in touch today. #Marketing #Specialists #Growth

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In order for UK brands to achieve success online, they must utilise content marketing. Content marketing can help your brand stand out in a noisy marketplace, captivate your target audience, and demonstrate your expertise. Content market trends are constantly changing, so it can be hard to keep pace. It is important to adopt UK-specific strategies in order to engage a British audience, so what are the best ways to do this? This post will look at the content marketing trends in the UK making waves in 2024. #DigitallyUnique #SEO #Agencies #Marketing #ContentWriting #Bloggeroutreach #NicheEdits #WebContent #LinkBuilding #B2B

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Unearthing your top competitors in the UK market involves a strategic approach to competitor analysis. Start by utilising keyword research tools to identify businesses ranking highly for the terms relevant to your industry. Analyse their online presence, including their website content, social media activity, and customer reviews. Investigate their market positioning and target audience to gauge their competitive edge. By examining these factors, you can pinpoint key players and understand their strengths and weaknesses, helping you to effectively position your own business in the market. Get in touch with us now! https://lnkd.in/e9aDJaDB #CompetitiveAnalysis #MarketResearch #UKBusiness #DigitalMarketing #BusinessStrategy #CompetitorInsights #MarketPositioning #SEO #IndustryTrends #BusinessGrowth To book a free website review visit https://lnkd.in/e9aDJaDB

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✨Mythbusters! Let's set the record straight on some common misconceptions and unveil the truth about #SEO for small businesses! Want to level up your search game? Sign up to our 6-week CIM | The Chartered Institute of Marketing Specialist Award in SEO and Paid Search Management 👇

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