Domino North America’s Post

Attention brand owners! 📣 In today’s digital world, it can be hard to ‘cut through the noise’ and connect with your target audience. Tailoring content and interactions to suit consumer preferences and needs is the key to capturing and retaining attention 🔑 In our latest blog, Lee Metters explains how to do just that, using 2D coding technology including QR codes powered by GS1. Check it out 👇 https://bit.ly/3Uv7Wf4 #BrandIdentity #2DCodes #QRCodes #CustomerExperience #GS1

Attention brand owners! 📣 In today’s digital world, it can be hard to ‘cut through the noise’ and connect with your target audience. Tailoring content and interactions to suit consumer preferences and needs is the key to capturing and retaining attention 🔑 In our latest blog, Lee Metters explains how to do just that, using 2D coding technology including QR codes powered by GS1. Check it out 👇 https://lnkd.in/d2D9MjJF #BrandIdentity #2DCodes #QRCodes #CustomerExperience #GS1

Relevancy is key in connecting with consumers and gaining long-term loyalty, according to new data from Optimove’s Marketing Fatigue Survey. The critical components of relevancy are: 👍 Knowing the customer’s likes and dislikes ✅ Knowing when customers need something and offering it to them in their preferred way 🤝 Being there to help, not hassle Find out more in our blog, where we reveal the role of 2D codes powered by GS1 in overcoming consumer fatigue: https://bit.ly/3POAPjA #DominoDoMore #ConsumerExperience #CustomerExperience #QRCodes #2DCodes

Exciting News! 🚀 Jelle S., our strategy director at PTTRNS.ai, is featured in The Interline's DPC report, where he elaborates on:   • To overcome overwhelming possibilities and ensure progress, brands must prioritise clear business cases and scale through automation. • Growing demand for renders shifts the focus of 3D and DPC teams towards sales and marketing visuals, emphasising the need for automated rendering to unlock value and remove process bottlenecks. • Intelligent investment in DPC, coupled with progressive development of industry standards, promises to create a more efficient and sustainable fashion industry.   Dive into the details with Jelle's insights: https://lnkd.in/ecgbxk34   #Fashiontech #TheInterline #DPC #Rendering #Sustainability

Relevancy is key in connecting with consumers and gaining long-term loyalty, according to new data from Optimove’s Marketing Fatigue Survey. The critical components of relevancy are: 👍 Knowing the customer’s likes and dislikes ✅ Knowing when customers need something and offering it to them in their preferred way 🤝 Being there to help, not hassle Find out more in our blog, where we reveal the role of 2D codes powered by GS1 in overcoming consumer fatigue: https://bit.ly/3POAPjA #DominoDoMore #ConsumerExperience #CustomerExperience #QRCodes #2DCodes

Intelligent Labeling – Elevate Product Interaction 🔎 Elevating Consumer Interaction By integrating dynamic printed winning codes, brands can captivate consumers and foster excitement, transforming ordinary packaging into an immersive experience. 💡 Building Customer Loyalty With engaging elements like winning codes, brands can strengthen customer loyalty and drive repeat purchases. Consumers are enticed by the chance to win prizes and feel a deeper connection to the brand, fostering long-term relationships. 🌟 Fostering Brand Loyalty Interactive Packaging creates memorable experiences that resonate with consumers, enabling brands to differentiate themselves in the market, attract new customers and solidify brand loyalty. _______________________________ Explore the possibilities of next generation printing 👇 https://lnkd.in/eP594bRa _______________________________ #StopTheConventional #IntelligentPackaging #Print #KoenigAndBauer #Kammann #DigitalPrint #Packaging #PackagingDesign #PrintFinishing #EnhanceEngagement #BoostBrandLoyalty #Brand #LoveBrand

Very exciting approach from Koenig & Bauer Kammann 🏋♂️ 💪 ! This solution offers brands complete new opportunities to interact with their customers and will definitely push connected packaging based on such printed unique codes. Printing non-removable unique codes directly on glass is a milestone for variable data printed information on such a difficult substrate. These codes can be used as well for track & trace, brand protection, recycling information or the digital product passport. This will also open new possibilities in terms of circular economy and provide a big advantage for the refilled packaging. Every refilled bottle can be tracked on such unique codes to approve the reached sustainable goals of brands 👍 . #stoptheconventional #connectedpackaging #kammann #digitalprint #consumerengagement #digitalproductpassport #sustainability #circulareconomy #koenigandbauer

📦 Packaging is no longer ‘just a pretty face’ but represents a key part of a brand’s storytelling. The impact of 2D codes and connected packaging is undeniable, with brands across various sectors leveraging this technology to take brand-consumer interaction to a new level. Discover a few of the opportunities unlocked by connected packaging in the slides below 👇 #DominoDoMore #2DCodes #Barcodes #ConnectedPackaging #Packaging

- We want our customers to experience our products online the same way as they would have in a physical store 🍀 The sentence above has many Brands used in their “why” for implementing 3D on their e-commerce. They are looking to bridge the gap between the physical and digital worlds. Talking about interaction, engagement & the customer experience as key to provide end consumers with certainty before making their purchase. Harnessing 3D models and AR technology, providing their customers with tools and the control over the customer experience and how they want to review the products has been proven powerful. That's why we see more and more brands adopting this new 3D first approach for their e-commerce and letting their 3D strategy over time grow into multiple aspects of their overall business. E-commerce, marketing, content, videos, images, b2b, fairs etc. Because, once you have 3D models of your products, you have the possibility to do things 2D can’t... #3D

Eye-tracking technology offers brands insights for package redesign and use of specialty coatings. Did you know your product's packaging could be the deciding factor in a consumer's purchasing journey? A study by Quad, helps understand that while building brand trust takes time, your packaging has the power to make an immediate impact! Their insights through Package InSight and Technology teams was able to do a dive deep into the mind of the consumer, employing eye-tracking, facial coding, brainwave analysis, surveys, and in-depth interviews to give a 360° perspective on what works and what doesn’t. Their research uncovers the subconscious drives that sway shopper decisions. After all, great design isn't just about looking good; it's about resonating with your customers on a deeper level. Their study results indicate that the packaging artwork with specialty coatings had a greater impact on consumer impressions. So, are you ready to make your products stand out and speak directly to the hearts (and wallets) of consumers? Let's chat about how our specialty print options can lead to your next breakthrough in packaging design! https://ow.ly/Xnq750QwQ7s