Pete Markey

What a day. Great discussions, insightful round tables and the opportunity to meet great people at the 8th #pharmasocialmedia conference yesterday in London. We spoke and heard a lot about about pharma in social media, HCP engagement and patient comms. Here are some points I’d like to share: 🧍‍♀️Social media is an incredible asset, but many still haven't fully adopted it. And no, industry regulation and compliance aren't the major obstacle. 💪AI is great, but will definitely not be replacing human content creators soon. 👩‍⚕️👨‍⚕️HCP engagement can be achieved as long as you give them what they want and need. Do you know what it is? 👂🏽Social listening was and still is one of the most important things digital and marketing professionals must do #Hashtags - don't work like we thought they would And last but not least: People. People. Not patients. *I will be sharing and elaborating on these topics in my next talks and workshops.

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For my UK Pharma network - sometimes knowing what relevant events are happening and when can be a little tricky to pinpoint. Here's a nice guide to some interesting events to close the year out!

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I’m speaking at the Patient Centricity and Engagement Conference today about the role of images in pharma comms - an industry dominated by words and references. How can the science of semiotics help us use better visuals in our branding and comms? 11 LONDON #semiotics #pharma

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Need tactical direction for your next healthcare research project? The principles in this new blog by Allie Dautrich, @SammyMason and Robbi Shamlian will ensure you’re taking a human-first approach to UX. #UXResearch #PharmaUX

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New Episode! "88. Re-evaluating demandgen: what marketers need to know" In this episode of The Unicorny Marketing Show, Clare Jones, CMO of System C, challenges the common perceptions around demand generation, explores the changing dynamics of B2B buyer behaviour, and discusses the complexities o...

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Worthwhile having a read - these sales have become a huge deal - how to grab SOV and optimise your presence as a business is critical.... #digitalstrategy #ecommerce #SEO #SEM #ROI #channelplanning

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Great to see relevant research in OSA getting to the mainstream media. Would be very interesting to see how this research develops, especially around how sustainable and long-term a solution this is. Recognising how diverse a patient groups we have with OSA, then having a broader range of treatment options would be welcome. #obstructivesleepapnea #osa #sleep #theguardian #weightloss https://lnkd.in/e-BsqzPi

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We had the opportunity to collaborate with an eco-conscious skincare brand in the UK, dedicated to providing all-natural and organic products. Sustainability and health is at the core of their mission, and they wanted their advertising to reflect these values. To align with the brand’s eco-friendly ethos, we crafted Meta ad campaigns that highlighted their commitment to sustainability and the natural purity of their products. The ads showcased how the brand stands apart from conventional skincare products with its focus on health and environmental stewardship. - Developed ad creatives that emphasized the organic ingredients and the benefits of using eco-friendly products, appealing directly to health-conscious consumers. - Each ad included key information about the brand's impact on the environment and testimonials from users who support the eco-conscious mission. Results: - Achieved a return on ad spend (ROAS) of 4.92, demonstrating the cost-effectiveness and impact of the targeted ad approach. - Generated $7,640 in revenue from a modest ad spend, showing significant market interest and campaign effectiveness. - The campaign not only increased sales but also enhanced the brand's visibility and reputation as a leader in sustainable skincare. Effective advertising resonates with the audience’s values. For brands like this skincare company, showcasing their commitment to sustainability was not just good ethics - it was good business. Interested in how we can help your brand? Contact us today!

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We had the opportunity to collaborate with an eco-conscious skincare brand in the UK, dedicated to providing all-natural and organic products. Sustainability and health is at the core of their mission, and they wanted their advertising to reflect these values. To align with the brand’s eco-friendly ethos, we crafted Meta ad campaigns that highlighted their commitment to sustainability and the natural purity of their products. The ads showcased how the brand stands apart from conventional skincare products with its focus on health and environmental stewardship. - Developed ad creatives that emphasized the organic ingredients and the benefits of using eco-friendly products, appealing directly to health-conscious consumers. - Each ad included key information about the brand's impact on the environment and testimonials from users who support the eco-conscious mission. Results: - Achieved a return on ad spend (ROAS) of 4.92, demonstrating the cost-effectiveness and impact of the targeted ad approach. - Generated $7,640 in revenue from a modest ad spend, showing significant market interest and campaign effectiveness. - The campaign not only increased sales but also enhanced the brand's visibility and reputation as a leader in sustainable skincare. Effective advertising resonates with the audience’s values. For brands like this skincare company, showcasing their commitment to sustainability was not just good ethics - it was good business. Interested in how we can help your brand? Contact us today!

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A BIG YES to the new AD Jaguar campaign focus on the audience needs, the values of the company and new standards for the automotive industry. Where is the magic? Tell me you sale cars without showing cars. Sounds this challenge/opportunity familiar to my Pharma colleagues? That’s the type of campaigns I love! JLR #wedonttalkaboutbruno #wedonttalkabouttheproduct #adcampaign #jaguar

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“The IPA Effectiveness Awards winner is a case study in the marketing fundamentals that most brands ignore or forget – and it’s brilliant because of it” Mark Ritson Fundamentals are fundamentals for a reason. Don’t let new brand messages delivery toys forget it. Over two decades, McCain Foods has talked about the number one message to tap into safety, connection and belonging needs: FAMILIY. We are tribal animals. From music, to flags, to sports teams, to IG challenges, to languages… you name it! … it’s all about belonging to a tribe, in my opinion. Have you found your tribe? #marketing #ipaawards https://lnkd.in/gP96ZTsJ

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You’re about to find out exactly how mail has helped five top marketing icons achieve tough marketing targets, and here they tell us in their own words how they Totally Mailed It. If you’re ready to Totally Mail It for your brand, read their full stories below. ➡️ https://lnkd.in/eH4b_Zzs

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Driving maritime growth through marketing strategy. The CIM | The Chartered Institute of Marketing define Marketing as follows: “Marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitably” and it's great to see marketing rapidly rise in importance at a senior management level in the 21st century. Marketer's will be aware of the fundamental marketing model the 4P’s, first developed by E. Jerome McCarthy on developing an effective marketing strategy through focussing management activities across Product, Place, Price and Promotion and the subsequent extension of this model by Booms and Bitner who proposed a model of 7 Ps, extended by process, people and physical evidence (brand), as being more applicable for services marketing. An industry where we can actively see the increased importance of marketing strategy and application into tangible actions and results (and I've witnessed first hand over the last 8 years) is the global maritime sector. Especially in it’s goal to drive net zero shipping and decarbonisation across both the 4P and 7P models. Through the development of alternative fuels, energy saving technologies and a focus on driving process improvement, such as the recent study from the UCL Bartlett Energy Institute and UMAS on the energy savings that shipping could achieve through just-in-time arrival, marketing strategies are being applied "identifying, anticipating and satisfying customer requirements profitably" across the whole sector. https://lnkd.in/eKtAHsqk At The MTM Agency working in partnership with in-house senior management and marketing teams we support the P’s of promotion, across web, digital, content, PR, social, film & content and physical evidence, brand development. But also place, driving client expansion to new markets, processes driving marketing effectiveness, digital transformation and e-commerce solutions and people providing additional agile and expert resource through our team of 75 marketing experts. And, now through data science, research, discovery and insights completing the 7P's advising on buyer behaviour, competitor analysis and market conditions to allow adjustments in products and price. Partnering global maritime innovators across alternative fuels The Solent Cluster, energy saving technologies Silverstream Technologies, Ocean Infinity and PPG, process improvement Lloyd's Register OneOcean , Marlink and Inchcape Shipping Services and people through Nautilus International and stakeholder engagement and thought leadership with Lloyd's Register and the International Chamber of Shipping. And with major maritime shows in Europe next year at Ocean Business in April, Nor-Shipping in June and London International Shipping Week 2025 in September, we look forward to partner with all our maritime clients in 2025.  #globalmaritime #decarbonisation #marketingstrategy #integratedmarketingcommunications #netzeroshipping

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Thrilled to again achieve #CharteredMarketer status from the CIM | The Chartered Institute of Marketing. Chartered Marketer is a status recognising those marketers achieving the highest level in our profession. It demonstrates commitment to keeping up-to-date and is awarded on a combination of experience and qualifications. #Marketing #Excellence #Personal Development

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Rediscovering Profit: The Marketing Mistake Everyone Makes From my talk with Seb Mackay on Brand, in a world obsessed with volume, marketers often neglect the core principle of profit. Join us as we explore the UK marketing landscape and discuss why being a true profit center is crucial for brands' success. Let’s shift the focus back to what truly matters! #Marketing #Brand #BusinessGrowth

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Brand tracking data is soooooooo boring!! A fortune for nothing but flat lines! But not all brand tracking is the same. BrandDynamics is the holy grail: sensitive data with statistical confidence. Daily data that's decision ready. It's not magic, it's True Signal! Here's my esteemed colleague Helen Rowe with yet another example - clear evidence of Nationwide's latest ad campaign making waves. Wish your lines were wavier?! Want to tap into True Signal for your brand? Get in touch - brand tracking is changing. And not a moment too soon.

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How we reduced a dental clinic's cost per lead by more than 60%. Marylebone Smile Clinic was a brand new cosmetic dentistry in the heart of London, on the famous Harley Street. Google ads were their weapon of choice to generate high-quality leads. We targeted people within a 30-mile radius of the London region. Within the world of dentists, veneers, composite bonding etc - there is a huge volume of search. Even just a slight change of wording can completely change the meaning of the search, or where a consumer finds themselves in their journey. This meant having a very strict process on our keywords and being extremely proactive with adding in negative keywords in order to ensure our ads would not appear again where they shouldn’t. The results: ✅ Reduced the cost per lead by 68.5%. ✅ Improved conversion rates by 0.96% across all campaigns within the account. #clientresults #digitalmarketing

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