How we reduced a dental clinic's cost per lead by more than 60%. Marylebone Smile Clinic was a brand new cosmetic dentistry in the heart of London, on the famous Harley Street. Google ads were their weapon of choice to generate high-quality leads. We targeted people within a 30-mile radius of the London region. Within the world of dentists, veneers, composite bonding etc - there is a huge volume of search. Even just a slight change of wording can completely change the meaning of the search, or where a consumer finds themselves in their journey. This meant having a very strict process on our keywords and being extremely proactive with adding in negative keywords in order to ensure our ads would not appear again where they shouldn’t. The results: ✅ Reduced the cost per lead by 68.5%. ✅ Improved conversion rates by 0.96% across all campaigns within the account. #clientresults #digitalmarketing
Great work Paul Webley
Helping Businesses boost growth and loyalty with their clients.
7moGreat work Paul Webley and the team Blaze Media