Oya Mustafa

What do clients really want (and need) from agencies? During a recent CIM | The Chartered Institute of Marketing panel event, Sharon Jiggins emphasised the critical role of consumer insights and the responsibility agencies bear in genuinely engaging with their target audiences. #CreativeAgency #AudienceInsight #Advertising

20

Some great insight here from Abi Dempsey 💥

7

📰 Consumer and Marketing News Roundup 📰 📈 ITV launched a new GenAI Ad production platform allowing businesses to create TV ads at significantly lower prices. This opens up TV advertising to brands without huge budgets to spend on production. 📈Not On The High Street partnered with Deliveroo to offer "Thoughtful gifting on-demand". 📈 Similarly, Just Eat Takeaway.com partnered with Boots UK to offer on-demand Beauty and Healthcare delivery. 📈 Nike announced their new CEO, bringing a company veteran of 30 years into the role, potentially signalling an intention of the brand to get back to core values and drivers of success. 📈 Slightly late on this one, but Botivo Drinks | B corp (my favourite non-alcoholic tipple, if you like a Monday night Negroni, go buy yourself a bottle) achieved B-Corp status a few weeks ago - Congrats! 📈 ISBA begins beta-trials of their Origin product, a "cross-media audience measurement platform that allows marketers to accurately measure deduplicated reach and frequency of ad campaigns, across different media channels and across the ever-increasing number of different ad formats". Origin aims to "give long-awaited clarity and peace of mind to advertisers and agencies". 📈 RSPB launches a new advertising campaign including a significant TikTok component to appeal to a younger audience, and impress the importance of birds to wider environmental concerns. 📈TikTok enters the Search advertising arena with the launch of TikTok Search Ads Campaign - Aiming to help brands reach customers on the platform in the product discovery phase. 📈A CYPHER Learning study suggests that UK workers may be lagging behind international counterparts in AI utilisation and training, potentially impacting worker productivity and output in the future. 🔗 Links to source in comments! If you found this useful, sign up to Ben Farrar's weekly newsletter, on all things Marketing, Digital, Consumer and Hiring into the space!

9

2 Comments

We’re excited to share that our Managing Director, James Crawford FPRCA, has been quoted in the latest PRmoment article discussing the misconceptions around B2B PR. At PR Agency One, we’ve seen how B2B brands can thrive with well-crafted PR strategies that build credibility and drive business results. The piece dives into how PR can do more than just build brand awareness for B2B companies—it can foster trust and position brands as industry leaders. Read more about James’ insights here: https://lnkd.in/eRw4CJzK #B2BPR #PublicRelations #PRAgencyOne #PRStrategy

6

What's the key to successful agency collaboration? Sarah Stratford, share her thoughts with The Drum 👇 “There have always been squabbles over who does what and where the budget gets spent. But with clear ground rules at the start and a mature approach from everyone involved, the client should get a result that’s greater than the sum of its parts. Key to making this happen is casting the right agency partners in the first place and then clearly communicating which partner is responsible for what. But, more important still is establishing a project or campaign lead from within the client team who pulls the various strands together and polices any agency partner’s attempts to overstep into others territories." Read the full piece from Richard Draycott here - https://lnkd.in/egzcPiK3 Thanks so much for the feature! https://lnkd.in/egzcPiK3

9

Successful campaigns need good briefs. That's as true for working with #contentcreators and influencers as it is for any campaign. We pride ourselves on our briefing process so were very happy when Head of Delivery was asked by The Drum to give some tips along with other #influencermarketing experts. https://lnkd.in/g_-d_FYB Thanks to the Influencer Marketing Trade Body for helping to set it up. #creatormarketing #gaming #agency #gamingagency #gamesindustry #influencer #briefing

3

1 Comment

Out of Home advertising is proving to be the perfect balance between reach and retail, even as first-party data and precision targeting dominate the conversation.⚖️ At the recent Retail Media Summit UK, Colin Horan, Clear Channel UK’s Strategic Partner, FMCG, sat down with Cyndi Loza, Senior Editor at Path to Purchase Institute, to discuss the vital role Out of Home plays in today's omnichannel landscape. The full episode is available to view here: https://okt.to/chENHs #OOH #RetailMediaSummitUK

1

Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more. This is Episode 1 - ‘In My Humble Opinion...nobody ever got fired for buying the safest brands.’, a deep dive into the often-overlooked importance of brand in B2B marketing and purchasing decisions. We're joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, and special guests Mimi Turner and Jann Martin Schwarz from Marketplace Innovation at LinkedIn Marketing Services. What do we cover? 💡The challenges of measuring brand impact in B2B marketing 💡The need for a more holistic approach to B2B marketing strategies Whether you're a B2B marketer, sales professional, or business leader, this episode offers valuable insights into the power of brand in driving B2B growth and success. Enjoy! https://lnkd.in/eZGG_Rxc #B2BMarketing #IMHOPodcast

18

Business investment is expected to gradually recover in 2025. (Hooray!) But this still means marketers must squeeze the most from their carved-up budgets in the meantime. (Boo.) So we've put together our top tips here...

7

1 Comment

For a decade, We Are Social has been publishing the Think Forward trend report that provides valuable insights for anyone looking to understand the future of online culture and how brands can effectively engage with their audiences in this new era. This year’s report - Think Forward 2025: The Liveable Web - is now live. Here are the trends shaping how people seek a more balanced and fulfilling online experience with a renewed focus on joy: 🐵 Primal Renaissance: A return to rawness and authenticity in online self-expression. 🌈 Low-stakes Social: The rise of wholesome content and a desire for relaxed online spaces. 🍃 Intentional Consumerism: A shift towards mindful consumption and sustainable spending habits. 👯‍♀️ Modern Mythmaking: The rise of interactive entertainment and audience participation. 🤗 New Intimacies: The craving for genuine connection and a sense of belonging in the digital world. The social media landscape is at a pivotal moment, where people are increasingly seeking authenticity, levity, and genuine connection amid rising concerns about its impact. These trends reveal not just the challenges but the profound opportunities for brands to step up. By championing intentional consumerism, fostering meaningful communities, and embracing cultural nuances, brands can be part of creating a healthier, more human digital world—something Australians are clearly craving. Sign up to access to the full report :

27

Connect fore!

3

For Marketers, researchers, planners and creatives, brilliant insights are the foundations on which great advertising campaigns are built. But finding them can be tricky, even for the most cunning of media minds… 🔎 Enter The Insight Store - your new go-to destination for the latest thinking in Out of Home! We've packed our new platform with top-notch research & insights and made them all easily accessible in one spot. 📍 So, if you’re chasing down the latest consumer behaviour, looking to nab some category case studies, or just curious to explore something new in Out of Home, you'll find exactly what you need. Ready to grab some gems and be the envy of the office? 💎 Get started by clicking the link below 👇 https://okt.to/uMbqFA #PlatformForBrands #Insight #OOH

12

For a decade, We Are Social has been publishing the Think Forward trend report that provides valuable insights for anyone looking to understand the future of online culture and how brands can effectively engage with their audiences in this new era. This year’s report - Think Forward 2025: The Liveable Web - launches today. Here are the trends shaping how people seek a more balanced and fulfilling online experience with a renewed focus on joy. Primal Renaissance: A return to rawness and authenticity in online self-expression. Low-stakes Social: The rise of wholesome content and a desire for relaxed online spaces. Intentional Consumerism: A shift towards mindful consumption and sustainable spending habits. Modern Mythmaking: The rise of interactive entertainment and audience participation. New Intimacies: The craving for genuine connection and a sense of belonging in the digital world. Sign up to access to the full report : https://lnkd.in/gjEc7YzZ

14

Yesterday marked a milestone for PR Mums – and a leap toward transformative change for everyone in PR. 🚀 After six months of collaboration with a pan-industry Steering Group—including PRCA, CIPR, Women in PR, Axicom, Grayling, Fine Lines, Manifest, Hope & Glory, Full Fat, and The Unmistakables—plus invaluable input from countless voices across the industry, we are proud to unveil: ✅ Industry White Paper: Created in partnership with Platform55—an award-winning, market-leading HR platform — sheds insights into current working practices whilst providing a roadmap for agencies to create inclusive, people-first cultures. ✅ Parental Policy Charter: Built on four key pillars to help agencies create genuinely supportive workplaces. ✅ Best Practice Certification: Recognising agencies championing inclusivity and family-first policies. ✅ Parenting HR Platform: Powered by Platform55, designed to foster healthy, inclusive team cultures. Together, we’ve laid the foundation for a more inclusive, people-first PR industry—and this is only the beginning. 💪 Download the White Paper: https://lnkd.in/eUf7pesb #PRMums #FamilyFriendlyWorkplace #ParentingPolicy #CultureChange

18

3 Comments

PR Mums and Platform55's new research into the UK parenting landscape in PR & Comms reveals that most PR professionals believe their managers cannot handle sensitive conversations around family, and feel that parental leave is not effectively implemented at their workplace. We're proud to be part of the steering group along with other agencies to help create a new guideline for supporting parents and agencies in the industry. From parental policy charter to best practice certification programme, we're all working working towards a single mission: how to drive meaningful change in PR by setting a new benchmark for family-friendly workplaces across the PR sector. View the white paper here: https://bit.ly/494blHC

3

Another great campaign with Circana for Heineken & Fosters Shandy. Showing that it's possible to deliver instore sales & drive brand uplift through ID free targeting: 💸 Results included: an ROI of £3.45 (almost three times the £1.25 benchmark); a 2.7% sales uplift, which extended to a 1.2% sales uplift for the overall Fosters brand. 💬 Heineken’s programmatic lead Dan Glynn noted: “By using combined intent personas and point-of-sale data, we’ve been able to measure ROI without the reliance of cookies, IDs or other people-based tracking methods." ✅ Brand lift study also showed a drop in competitor brand perceptions among those exposed to the campaign. Link to the full article in the comments below. Nano Interactive

20

1 Comment

Despite their competitors, TV and film still hold plenty of sway when it comes to effective #advertising. Check out four of the key benefits here, and head to the link below to read James' detailed insights 👇 https://lnkd.in/e8mXirDu

7

Another month, another batch of rich, culturally relevant insights for brands from DRUM. This time from our Strategy Director Adam Wyatt on all things AI, entertainment and a renaissance in analogue formats... 👇👇👇 #brandsinculture #brandpartnerships #media #advertising #genai #music #brandedcontent #entertainment #culturalinsights #brandstrategy

18