Matt Gower

The latest IPA (Institute of Practitioners in Advertising) Bellwether report, published this morning, sees UK marketing budget growth hit a decade high 🚀 The Q2 2024 survey includes: 📈 Marketing budgets see strongest upward revision since Q1 2024 📈 Upward revisions to budgets across every main category 📈 Company-own financial prospects at strongest since Q3 2021 Chris Falconer, Group Managing Director, at McCann Central said: ‘It’s great to see the IPA’s Q2 Bellwether results showing an improved performance and a brighter outlook. For our part, we’ve certainly noted an increase in activity across all of our McCann Central offices and growing demand for key services particularly social, B2B, PR and Media. We’ve also had a busy first six months in terms of new business and, with some big wins under our belts, we are confident about the second half of the year.” Read More 👇 https://lnkd.in/ekprz6DZ #BellwetherReport

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The latest IPA (Institute of Practitioners in Advertising) Bellwether report, published this morning, sees UK marketing budget growth hit a decade high 🚀 The Q2 2024 survey includes: ⭐️ Marketing budgets see strongest upward revision since Q1 2024 ⭐ Upward revisions to budgets across every main category ⭐️ Company-own financial prospects at strongest since Q3 2021 Chris Falconer, Group Managing Director, at McCann Central said: ‘It’s great to see the IPA’s Q2 Bellwether results showing an improved performance and a brighter outlook. For our part, we’ve certainly noted an increase in activity across all of our McCann Central offices and growing demand for key services particularly social, B2B, PR and Media. We’ve also had a busy first six months in terms of new business and, with some big wins under our belts, we are confident about the second half of the year.” Read more on the report here: https://lnkd.in/eR4V66ph #BellwetherReport McCann Demand McCann Bristol McCann Leeds

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IAB Digital Adspend 2023 is out today 🚀 Produced with PwC UK, the report shows spend grew 11% to a total of £29.6bn in 2023. Key takeouts include: 📺 CTV was a key component of growth and grew by 21% YoY to £1.17bn 🎙️Spend on podcasts grew 23% to £83m 👀 Digital out-of-home included in Adspend for the first time with spend at £841m 🔎 Search maintained dominance, accounting for 50% of the total market 🗣️ “The latest results show how advertisers are embracing the diverse array of digital channels on offer. Media that are often referred to as ‘emerging’ are taking their place as increasingly established ways to resonate with engaged audiences”, says our CMO, James Chandler. Download the data and dig into the findings via the link in the comments 👇 #IABAdspend #digital #advertising #research #online

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📈 The latest IPA (Institute of Practitioners in Advertising) Bellwether Report reveals a continuous uptick in UK marketing spend, marking a trend of growth since Q2 2021. With nearly a quarter of surveyed companies increasing their budgets in Q1 2024, it's evident that optimism is on the rise. 🚀 Rob Hunter, CEO at Hunterlodge, sees this as a positive sign for agencies like ours. He highlights the importance of strategic marketing efforts in driving customer engagement and business growth, especially in the events category. 💼 Read more reaction... 💡 #MarketingTrends #IPAReport #BusinessGrowth https://lnkd.in/e4UjXASY

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ADWEEK writes this morning on The Trade Desk’s new Sellers and Publishers report. The report looks at where advertising value is shifting on the internet. Today, consumers spend more of their time on the premium, open internet than they do within big tech walled gardens —a stark reversal from just a decade ago. This has been driven, in large part, by the doubling of consumer time spent with streaming TV and digital audio since the pandemic. Advertising dollars haven’t fully followed these consumer shifts. But that’s changing. Find out how by checking out the report here: https://lnkd.in/e3GFt-uc

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UK Marketing Sector Sees Growth: Strategic Implications for Hiring Managers The latest Q2 2024 Bellwether Report from the Institute of Practitioners in Advertising (IPA) unveils a significant surge in the UK’s marketing sector, presenting crucial insights for hiring managers aiming to align with this economic upswing. The report indicates a robust upward turn in marketing budgets, the most substantial since Q1 2014. With 13 consecutive quarters of growth, this trend signals market confidence and a potential rise in demand for marketing talent. Read the full article here 👉 https://lnkd.in/eECtufq2 Ashdown Group - John Lynes #hiringmanagers #ukmarketing #marketing #ukrecruiter

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UK marketing budgets are on the rise - the strongest rate in over a decade according to the Q2 2024 IPA (Institute of Practitioners in Advertising) Bellwether Report 🚀 Alex Uprichard shares her thoughts: https://lnkd.in/ezZX4ugS #BellwetherReport #AdvertisingIndustry #MarketingBudgets

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40% of marketers are expecting an uplift in available budget in the coming year, according to the latest IPA (Institute of Practitioners in Advertising) Bellwether Report. The increase in spend reflects the easing economic backdrop in the UK economy, with strong optimism towards financial prospects in the coming year. Read the story on FP: https://lnkd.in/eyYsrNMz

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Maximising 1+ cover is the best ROI you can ever get on a marketing investment. 💰 In a new article, our Commercial Director in the UK, Martyn Bentley, makes an argument for the business-enhancing benefits of measuring audiences in the fragmented AV media landscape. Learn why building reach is fundamental to growing a brand and what outcomes marketers can expect from preparing for the future with measurement. #advertising #measurement #roi #reach

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📊 Data-Driven Decisions: Driving Success in UK Advertising In today's competitive digital landscape, UK businesses face many challenges. Google Ads agencies help interpret vast amounts of data, optimise ad spend, and unlock hidden insights. Gain a strategic edge with data-driven decisions! 🚀 #DigitalMarketing #DataDriven #UKBusiness #GoogleAds #AdvertisingSuccess

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Really interesting insight gathered from the IPA (Institute of Practitioners in Advertising) with the Q3 Bellwether Report 2024.  Our CEO & IPA Chair, James Ray, shared his thoughts, “Looking at the data on evolution of marketing budgets, whilst as many businesses report cutting overall budgets as increasing them, brands have leant into focussed, precision and face-to-face channels harder, with PR, Events and Direct Marketing showing the greatest net increases. That points to great opportunities for clients and agencies that continue to prioritise effectiveness over all other KPIs.” It will be interesting to see how Q4 plays out and we look forward to the annual report in the next few months. #WeAreArmadilloCRM #BellwetherReport2024 #MarketingTrends #DirectMarketing #Effectiveness #AnnualReport

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Despite the latest IPA (Institute of Practitioners in Advertising) Bellwether report showing a freeze in marketing budgets, Alex Cheeseman, our Head of Enterprise NE, sees potential in this moment. Brands that pivot to trusted publishers and invest in video content can build consumer trust and navigate economic uncertainty. Read more on Performance Marketing World. https://outbra.in/48iRpAi #IPABellwether

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Contextual advertising has been around for decades. It had been sent to the back burner for a bit but is now seeing a revival as privacy regulations have forced advertisers to rely on traditional means. However, the element of AI adds a new flavor to the whole mix. Contextual AI “Unlike traditional targeting methods that rely heavily on historical data, contextual AI adapts in real-time to the environment and consumer behavior, offering a dynamic and responsive approach to ad placement.” So while advertisers are turning to an older way of doing things, it has a new, powerful twist to it! #AI #Advertising #Technology

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‘We’ve seen just how savvy advertisers have been’: Industry reacts to latest AA/WARC report The latest Advertising Association/WARC Expenditure report painted a prettier picture for the future of UK adspend than perhaps both the Q3 IPA (Institute of Practitioners in Advertising) Bellwether report and Autumn Budget would lead many to expect. To see whether or not the positive predictions from the report hold much weight within the industry, PMW spoke to several marketing leaders for their immediate reactions. Read all of their insights via the link in the comments. With views from: Christopher Hogg Lotame Elliott Millard Wavemaker Jacinta Faul SocialChain Patrick Reynolds BlueConic Jason Warner SBS Joseph Worswick OpenX Mark Debenham Adverity Andrew Mole pubX Virginie Dremeaux FreeWheel Jonathan Manning Medialab Group Andy Jones Samsung Ads Steve Mchenry Yahoo Edmund Mullins StackAdapt Maren Seitz Analytic Partners Alex Cheeseman Outbrain #performancemarketing #advertising #brand #data #research #budget #adspend #investment #economy

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Marketing leaders have opted for a ‘bullish’ attitude for the remainder of 2024, vowing to increase their digital budgets. Among the key growth areas marketing leaders aim to increase their spending include AI, SEO, websites, broadcasts, and podcasts. #digitalleaders #marketing

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The IPA (Institute of Practitioners in Advertising) Bellwether report for Q1 2024 reveals a resilient UK marketing landscape, with events and experiences remaining the standout performers. In the last quarter, events saw a record expansion with a net balance of +23.1% - the highest in the survey's 11-year history. Our Group CEO, Patrick Reid, comments on these results and what they mean for experiential agencies. “As the UK economy emerges from the recent recession, brands have come to appreciate the vital role that experiences play in driving their bottom line. By offering a unique experience alongside authentic content, they can cultivate genuine, long-lasting connections with their audience to drive meaningful, sustainable growth.” Read the full insights here. Read the full report here: https://im.ag/442Mpxw. #ImaginationGLBL #IPABellwether #UKmarketing #brandexperience #experientialagency #creativeagency

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Concerned about the impact of Al on the traditional Google search engine results page? Our Head of SEO, Ed Coles, explains how the adoption of a Search Generative Experience can alter these pages, influencing consumer behaviour and ultimately transforming your brand's SEO strategy and results. Read more here: https://lnkd.in/d5yhiCDT

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