AudienceProject’s Post

Great article from Martyn Bentley on the importance of measuring and maximising the reach of your marketing investments. #audienceproject #measurement #ROI #reach

Traditional media isn’t dead. ⬇ As digital platforms constantly evolve, don't underestimate the power of television and radio in your marketing strategy. Our latest blog discusses why TV and radio are more relevant than ever: -Massive Reach: Traditional media still captures huge audiences every day. -Cost Efficiency: Get more bang for your buck with competitive CPMs. -Cross-Channel Impact: Combine traditional with digital for an integrated marketing approach that resonates across all platforms. Learn how traditional media can enhance your digital efforts, amplify your reach, and drive real business results. #MarketingStrategy #MediaBuying #TraditionalMedia #OmnichannelMarketing https://lnkd.in/gw_SSHAq

We’re excited to announce that MediaRadar, Inc. CEO, Matt Krepsik, has been highlighted in Forbes Business Council! Check out the article here: https://gag.gl/V4N2Dl With extensive experience in the advertising and media strategy landscape, Matt presents a reliable framework, the "attention blueprint", designed to help brands distinguish themselves, foster meaningful engagement, and ultimately capture the attention of their target audiences. If you aim to create campaigns that connect and deliver outcomes, this is an essential read! #MediaRadar #ForbesBusinessCoucil #AdvertisingIntelligence #AdvertisingInsights

We’re excited to announce that MediaRadar, Inc. CEO, Matt Krepsik, has been highlighted in Forbes Business Council! Check out the article here: https://gag.gl/V4N2Dl With extensive experience in tackling the intricacies of advertising and media strategy, Matt presents a tried-and-true framework, the "attention blueprint", designed to help brands distinguish themselves, foster meaningful engagement, and effectively capture their target audiences' attention. For those aiming to create impactful campaigns that deliver results, this is an essential read! #MediaRadar #ForbesBusinessCoucil #AdvertisingIntelligence #AdvertisingInsights

Programmatic Advertising in 2024: Keys to a Year of Transformation 🌍 Programmatic advertising in 2024 is filled with exciting opportunities. In a rapidly evolving landscape, brands are adopting more sustainable, private, and creative approaches to connect effectively with their audiences. At Antipodes, we’re not just keeping an eye on these trends—we’re leading the way to ensure programmatic campaigns are impactful and aligned with the needs of the future. 💻🌍 Discover the key factors that will shape programmatic advertising this year and join the conversation: #ProgrammaticAdvertising #2024Trends #Antipodes #Innovation

Today in MarTech, the always-insightful Angelina Eng touches on a subject I've been thinking about since Rand Fishkin mentioned it last week: How often are your marketing budget and the media through which your audience is influenced aligned? 🧠 Angelina discusses how emerging media channels work differently and are measured differently than legacy, wide-reach channels like broadcast TV. "By understanding how different channels — especially newer ones — work together, you can better influence awareness, consideration and conversion, providing a clearer picture of the entire customer journey. " Read Angelina's article 👇 https://lnkd.in/e-x4d_eX A link to Rand's piece is in the comments. #digitaladvertising #digitalmedia #advertising #marketing #mediamixmodeling

Audience data continues to be an issue for cross-media #advertising, but there are ways to create a successful campaign across the #digitaladvertising ecosystem. Take a look: https://lnkd.in/gP-bvHcB

We’re excited to announce that MediaRadar, Inc. CEO, Matt Krepsik, has been highlighted in Forbes Business Council! Check out the article here: https://gag.gl/V4N2Dl Drawing on extensive experience in advertising and media strategy, Matt presents a tested framework, the "attention blueprint", designed to help brands distinguish themselves, foster meaningful engagement, and successfully capture their target audiences' attention. For those aiming to create impactful campaigns that deliver results, this is an essential read! #MediaRadar #ForbesBusinessCoucil #AdvertisingIntelligence #AdvertisingInsights

We’re excited to announce that MediaRadar, Inc. CEO, Matt Krepsik, has been highlighted in Forbes Business Council! Check out the article here: https://gag.gl/V4N2Dl With extensive experience in navigating advertising and media strategy complexities, Matt presents a tested framework, the "attention blueprint", designed to help brands distinguish themselves, foster meaningful engagement, and ultimately capture their target audiences' attention. If you aim to create campaigns that connect and deliver results, this is an essential read! #MediaRadar #ForbesBusinessCoucil #AdvertisingIntelligence #AdvertisingInsights

We’re thrilled to share that MediaRadar, Inc. CEO, Matt Krepsik, has been featured in Forbes Business Council! Read the piece here: https://gag.gl/V4N2Dl With years of experience navigating the complexities of advertising and media strategy, Matt outlines a proven framework, the "attention blueprint", that helps brands stand out, drive meaningful engagement, and ultimately win the attention of their target audiences. If you’re looking to build campaigns that resonate and drive results, this is a must-read piece! #MediaRadar #ForbesBusinessCoucil #AdvertisingIntelligence #AdvertisingInsights