AudienceProject

How can brands use cross-media measurement to navigate the ever-evolving video landscape and reach new audiences? 🧭 Today, our Head of Customer Success, Alicia Phuah, will enter the stage at The Future of Video to give a keynote on how cross-media measurement can help brands assess and optimise their video investments to extend their total campaign reach across TV and digital channels and present a real-life customer success story on how one of our clients has succeeded in this. ⭐ Please get in touch with Alicia, Paul Barnard, Martyn Bentley, Martin Giraud, Markiyan Caseley, Martin Radford, Ben Samuel or Robert Singleton if you are at the conference and want to connect. 💬 Adwanted Events #advertising #measurement #crossmedia #FoVideo

One day left! 😃 On 10-11 December, we will be at The Future of TV Advertising Global to discuss and learn about the key challenges and solutions to the future of TV advertising. 📺 Tomorrow, our Co-founder & Chairman of the Board, Mogens Storgaard Jakobsen, will give a keynote on how holistic audience measurement can help buyers optimise their media investments to extend total campaign reach and enable sellers to showcase the value of their ad inventory to secure increased budget allocation. 💰 Attending the conference? Please reach out to Mogens, Paul Barnard, Martyn Bentley, Martin Giraud, Markiyan Caseley, Martin Radford, Ben Samuel, Robert Singleton or Alicia Phuah if you want to connect. 💬 Adwanted Events #advertising #measurement #crossmedia #FTVAGlobal

“It’s all about where that next pound spend will be most profitable for us.” In a recent fireside chat with Martyn Bentley at The Future of Media London (Adwanted Events), Gareth George, Group Head of Media at Confused.com, explained how working with AudienceProject has helped the comparison site measure the incremental reach generated by individual channels, which has been crucial for boosting their media effectiveness. Watch the full fireside chat here: https://lnkd.in/d2Kr_FWT #measurement #crossmedia #reach #FOM #futureofmedia

Welcome to the team, Ben Samuel. 🎉 We are very excited to announce that Ben will join us as Vice President of Partnerships. With over 20 years of experience in the advertising industry, including leadership roles at Google, PHD, Innovid, and, most recently, Nielsen, Ben brings a wealth of expertise in media and measurement that will be pivotal as we continue our growth and expansion. At AudienceProject, Ben will lead AudienceProject’s Partnership team to further develop and expand our partnerships with leading media platforms, helping advertisers make confident marketing decisions about their media investments. Read the full press release here: https://lnkd.in/d4CbEBJY We are thrilled to have you onboard! 🚀 #newhire #growth #team #partnerships

How does Confused.com identify which KPIs are most important when measuring media campaigns? In a recent fireside chat with Martyn Bentley at The Future of Media London (Adwanted Events) Gareth George, Group Head of Media at Confused.com explained how the comparison site is looking at the why behind the ROI and has found that reach is an absolutely business-critical KPI. Watch the full fireside chat here: https://lnkd.in/d2Kr_FWT #measurement #crossmedia #reach #FOM #futureofmedia

Welcome to the team! 😊 We are excited to announce that Jai Patel will join our Partner Application team. With extensive experience in software development, Jai will contribute to developing and ensuring the quality of our measurement platform for our partners. We are thrilled to have you onboard! 🚀 #team #growth #newhire #softwaredeveloper

Big news alert! AudienceProject launches Disney+ ads measurement! 🚀 We are very excited to announce that AudienceProject has become one of the first European-based measurement companies to offer independent audience measurement of Disney+ ad campaigns. This means that you can now measure the reach & frequency and brand impact of Disney+ ad campaigns - either on their own or in combination with other media channels across the open web, social media, online video, streaming, and linear TV. 📣 Lucy Gregory, VP, Audience Measurement & Insight, Media at The Walt Disney Company, says: “Collaborating with AudienceProject means that we can offer advertisers independent cross-media measurement and enable them to make informed decisions about how they efficiently plan and optimise investment across streaming and linear TV for Disney+.” Read the full press release here: https://lnkd.in/d6QNeCxf Disney Advertising Alex Craven Deborah Armstrong Dorian Bunker Kate Davis James Matheson #collaboration #advertising #measurement #crossmedia #disneyplus

Big thanks to our clients and partners who joined us for an enjoyable and informative Breakfast Event on Media & Measurement in London last Thursday. 😃 Also, a special thanks to John Moulding for a great keynote on all things TV and streaming, which helped frame our discussions about how to solve the measurement challenges in today’s media landscape. 🙏 We are already looking forward to the next one! ⭐ Paul Barnard Martyn Bentley Martin Giraud Markiyan Caseley Martin Radford Thomas Gregers Honoré #media #measurement #breakfast #event

Welcome to the team, Émilie Carcassonne! 🎉 We are very excited to announce that Émilie will join us as Managing Director for France, starting in January. 🇫🇷 With over 20 years of experience in the advertising industry, including leadership roles at Awin, Nielsen, and, most recently, Salesforce, Émilie brings a wealth of expertise in SaaS, advertising, big data, and enterprise sales that will be pivotal as we continue our growth in France. At AudienceProject, Émilie will collaborate closely with our team, customers, and partners to help increase our presence and impact in the French market following the recent launch of our cross-media measurement platform in France. Read the full press release here: https://lnkd.in/dQYvWAuP We are thrilled to have you onboard! 🚀 #newhire #growth #team #france

Welcome to the team, Oliver Kjølstad Olesen! 😃 We are excited to welcome Oliver as our new Data Acquisition and Market Expansion Data Analyst. With his extensive experience in data analytics and account management, Oliver will be responsible for obtaining and maintaining our panels, TV data and external data to power our integrations and market expansion. We are thrilled to have you onboard! 🚀 #team #growth #newhire