Joris Peucheret

Strange outcome from a meeting today. Large UK Bricks & Morta Retailer + Ecommerce Presented Hellihub to help with BI on the Google Shopping platform. IT Director - was surprisingly excited and wanted to step forward - will seek a budget from the board next week. Head of Ecommerce - After IT Director leaves the meeting. "You're not going to get your Shopify app installed as it will take my job, so please don't follow up". Is this a positive thing? #shopify #shopifystore #financedirectors

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SEO insight: Over 50% of keywords used are four words or longer. Tailoring to long-tail searches can be your gateway to better visibility and conversions. #UKBusiness #LongTailStrategy www.ruddledigital.co.uk

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🎯 3 Seconds to Convert: The PDP Success Formula - just ask Dyson! The brutal truth? 79% of shoppers leave PDPs in under 3 seconds Here's what converts: Above-the-fold Magic: ↳ Hero image quality (+42% conversion)  ↳ Clear pricing & availability  ↳ Buy button visibility Content Hierarchy:  ↳ Benefit-first bullets  ↳ Social proof early  ↳ Technical specs below Real Example:  Dyson's PDP Evolution:  → Before: Feature heavy listings  → After: Benefit focused storytelling  Result: 31% conversion lift (Dyson Direct, 2023) The Secret Sauce:  ↳ Mobile-first design  ↳ A/B tested imagery  ↳ Localised content  ↳ Quick-scan format Sephora's winning formula: 89% completion rate using top reviews as bullets. Want my PDP optimisation template? Comment "PDP" below ♻️ Found this helpful? Repost to share with others! 🔔 Follow me for more insights on #eCommerce #DigitalShelf #Retail #PDP Sources: Salesforce Commerce Cloud Report 2023, Dyson Direct Annual Report 2023, Sephora Digital Performance Review 2023

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The rise of the fakeaway: The popularity of restaurants’ fakeaway options such as Franco Manca pizzas, Gourmet Burger Kitchen burgers and itsu meals has soared over the past year, according to online supermarket Ocado Retail. Ocado reports over 50% growth in sales for brands like itsu and Franco Manca. Products from popular restaurants or fast food brands are increasingly common in most major supermarkets. The rise of the fakeaways trend is largely a result of the cost-of-living crisis, which led many consumers to seek out more budget-friendly ways to enjoy a treat at home,” says Chitnis. The research found that three-quarters (75%) of Brits were now more conscious of spending on takeaways and meals than last year. This changing consumer habit is reflected in Ocado Retail delivery data, which suggests customers seek restaurant standards at home, particularly on weekends. Demand for these products peaks at times when shoppers would have traditionally gone for a restaurant meal out or ordered a takeaway.

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We don't talk e-commerce often on this poddy, so it's great to have Dan Nikas, an expert in meta advertising and email marketing for e-commerce join me. Email marketing is hugely important to the success of any campaign - but even more important when it comes to e-commerce, and the stats prove it! Have a topic you want to learn more about? Pop it below and ask me to chat about it on Marketing Espresso. Listen now by searching Marketing Espresso on your fav podcast app Or here are some links I prepared earlier Listen now: Apple Podcasts: https://lnkd.in/dsA9iRUw Spotify: https://lnkd.in/gj8hP5ZM #marketing #marketingpodcast #businesspodcast #ecommercemarketing

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🚨 Google I/O is today. This one feels particularly significant because there are rumours SGE will be launched. In my circles, this narrative has mainly come from Eli Schwartz. 🚦 He has said "A launch announcement doesn't necessarily mean that SGE goes live to 100% of logged-in and logged-out users globally. Given litigation concerns, Google may hold back SGE from many countries (the whole EU), account types (school/workplace), and even logged-in states." 😮 But, there is no doubt that, *when* it is launched it will impact brands and businesses in affected verticals. Not just against visibility and performance metrics but also in measurement and reporting. 💡 We have been talking to clients about SGE for over a year investigating (where possible) how it may impact them and how we can prepare. Watch this space (or Google I/O at 6pm UK time). 😺 SEO is not dead, if anything it is more important than ever. #googleio #googlesge #searchgenerativeexperience #generativeai

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In a recent HubSpot survey, 47% of UK businesses face pressure to do more with less. More then 40% say budgets are staying flat or decreasing even though the cost of advertising is going up. And the trend towards technology becoming the answer to this challenge is gathering speed. Generative AI is fast becoming the ultimate marketing assistant. Content that previously took weeks or months to complete can now be turned around in days or hours. It’s why production and creative operations strategy is the secret weapon in a marketeers armoury, and a highly effective creative operations lead is their trusted lieutenant to deliver it. Highly effective creative operations leaders provide the connective tissue between marketing, creative, execution and delivery and a great P&CO strategy will dictate the work you want to make, the partners you collaborate with, the technology that enables the work and the budget needed from the business in order to do it. I’ve long made the case that Creative Operations professionals need a seat at the top table. The speed and scale with which technology is influencing the content space might just mean they are finally getting the seat they have long deserved. https://lnkd.in/eYzZv9zX

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I'm hoping I can get some feedback from those of you who work client side in eCommerce. My view is that we are emerging from the bottom of a cycle in eCommerce in the UK, largely driven by the economy. We are likely to have a new government in place early July. What is going to be important to you as an eCommerce leader? Deploying new tech you might have been wanting to use? Keeping spend tight? Putting more into marketing? Understanding attribution? New marketing channels? Something else? If I can get some ideas I'll turn it into a poll Tagging the mighty: Lesley Gregory David Thompson-Jones Laura Keir Dan Beckles

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With Q4 coming your discounting strategy is a more important topic than ever… Come find out what your fellow DTC brand owners and marketing experts are planning this year!

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Rediscovering Profit: The Marketing Mistake Everyone Makes From my talk with Seb Mackay on Brand, in a world obsessed with volume, marketers often neglect the core principle of profit. Join us as we explore the UK marketing landscape and discuss why being a true profit center is crucial for brands' success. Let’s shift the focus back to what truly matters! #Marketing #Brand #BusinessGrowth

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