Jonathan Lundy

Today see's the launch of the Clear Channel UK Insight Store 💡 We've put all our brilliant research and insight into one place to make it super easy to access, whenever you need it. So, whether your looking for the latest consumer behavior, category case studies, or effectiveness studies, you'll find them all there on the Clear Channel website. Link in the comments below 👇 #outofhome #marketing #ooh

8

1 Comment

5 things we are focusing on in H2 to take our client's PPC delivery forward... ✔️ Feed optimisation and manual shopping campaign testing to scale visibility across Google Shopping placements. ✔️ Conversion tracking & CRM integrations to enhance the quality of the data in accounts. ✔️ Conversion rate optimisation to maximise the value of our PPC traffic. ✔️ Input into each advertiser's proposition & offers to drive conversion and LTV. ✔️ Reports, scripts, and processes to ensure operational excellence.

14

2 Comments

Its interesting to see the trends within the CE sector with a few brands driving growth. It will be interesting to see how these brands do over peak which is likely to be softer this year than before as belts continue to tighten. If you're interested in this type of data weekly to be fast and first please do get in touch. #consumerelectronics #branddemand

2

As we move closer to October anyone focused on Amazon will be frantically planning and executing their Q4 plans to maximise sales during peak. In addition to the above you should also be focused on planning for next year, mulling over questions such as.. Where will sales and margin land for this year? What does next year look like? What needs to happen (now) to ensure next year is successful? How will we approach our 2025 AVN? What help do we need to ensure success? If these questions have not been raised or discussed already you need to add this to your agenda quickly. Amazon is like an iceberg...you need to get below the waterline now to ensure what consumers see in 2025 is optimised for success! ----- 🚀 I help vendors and sellers drive profitable sales on Amazon. ♻️ Repost if you find my advice useful. 🔔 Follow me for notifications when I next post.

19

2 Comments

🔥 Your E-commerce SEO Game Plan {Part 2 of 3} Most brands make the mistake of jumping head first, into trying to make SEO improvements to their website, without taking a step back to first... analyse the performance of their website, market and key competitors. Unfortunately the Research and Analysis phase, is an area which is often overlooked, as it's critical to highlight any issues, and opportunity areas with your e-commerce store, so you can tailor the best SEO strategy for your business. That's why I believe doing a top-level SEO audit, is a must before you jump in like a headless chicken, and start making random SEO changes to your website.

2

5 things you should know about Revenue Per Head for Agencies. - It’s a bespoke target 🎯 It needs to be calculated for each individual agency; never adopt a generic target. - Once you’ve got your RPH target then cross check against your ratecard and utilisation targets. It needs to be achievable at a sustainable utilisation - It’s an overall target and will take into account count all headcount (permanent and freelance) whether they fee earning or not. - I would work out a revenue target for fee earners (rate x utilisation x days). This will help with recruitment. - it’s main use is to check on progress. A more immediate guide to profitability is the ratio of people costs to revenue. But RPH can track progress on how successful we have been on selling, pricing and delivery. Want to check on your Revenue Per Head and what it says about your Agency? Always happy to talk.

7

2 Comments

I find it interesting that Google always pushed what is best for search ( ie them) when contacting clients and never giving thought to the broader media strategy, the brand tracking, the competitors advertising weight. I’ve never heard of a Google rep pushing what is best for a client. When another media tries it, say an outdoor company saying spend more on outdooor, it doesn’t go very far. But when Google says spend more in Google… An outdoor sign outside a supermarket has much better view through conversions than a pmax banner ad.

6

Questions e-commerce brands need to be asking themselves in the run up to Xmas shopping - 🎄🎅🏼 - Have we tightened any leak spots in our funnel? - Are we producing new creatives to maximise Xmas ROI? - How can we improve website conversions? - How can we reduce abandoned carts? - Can we boost retention and customer LTV? I can help with the last three there. There’s probably a solution your marketing team and CTO haven’t discovered yet, but would align goals and fix your conversion problems. It also integrates in about 5 minutes. Give me a message if this sounds interesting… #ecommerce #christmasshopping #conversion #retention

3

These are the 6 things I always look at when reviewing a piece of performance UGC 👇 ✅ Hook ✅ Product to frame ✅ Benefits/USPs ✅ Reviews/Credibility ✅ Outro ✅ Length If you are ticking all of these boxes and regularly working on iterations of the top performers, you're already ahead of the curve 👏 #paidmedia #meta #tiktok #ugc

6

In the world of Marketing Mix Modeling (MMM), there are probably only about 30 experienced contractors who operate within UK media agencies. Because of our niche market expertise, we always know who’s available and who’s not, at any given time 📆 Recently, we faced a unique challenge: all of the MMM contractors were already engaged—either with other AI Connect clients or other projects 🙈 Great for us in one sense, but it didn’t help our client much when they needed 4 contractors identified, interviewed, and onboarded within the week! Here’s where our niche expertise and global reach made all the difference. Through a network of trusted referrals and a rigid reference process, we successfully engaged 4 exceptional contractors from the UAE, Singapore, and India—without compromising on quality. (4 interviews, 4 offers!) 🌍 This was a refreshing example of how our specialised knowledge and international connections allow us to deliver for our clients— at all times, no matter what. Do you have access to an immediately available global market for talent? If not, let’s talk! 🤝

26

A Jewellery brand was stuck figuring out how to increase conversion rate Here's how we turn them around. > Analysed existing conversion rate levers We found they are using - Trust badges in PDP - High Quality shoots - Transparent Pricing - Clear communication about shipping / delivery - Lifetime warranty on certain product features - Different offers on various price levels Everything seems perfect to us at this point. > Figuring out data - We noticed Shopify reported AOV of 3250 - Shopify reported 32% Repeat rate > Uncovering truth - Current offers were around 3000 INR or above with a very low acceptance rate. - we exported all orders of the last 30 Days, and then we segmented the orders into different buckets like, Below 1000 Orders from 1k -1.5K Orders from 1.5K- 2k Orders from 2K-2.5K Orders from 2.5K-3K Orders from 3K-5K Orders from 5K-10K Orders above 10k After segmenting, we saw most new customers are converting between 1k-2k range and above 3k range for repeat customers. This clearly explains why we have a low coupon acceptance rate which is dragging down the conversion rate. > Implementation - We didn't make any changes to the ad - We changed the coupon to INR 300 off on orders above 2000 & INR 500 off orders above 3500. > Result 20% increase in Conversion rate 35% increase in Sales 

60

7 Comments

In the ever-evolving UK marketplace, identifying your target audience is not just a nice-to-have, it’s a necessity. Learn why identifying your target audience is crucial for your business' success > https://lnkd.in/dbBqD4mr #Marketing #MarketingStrategy #TargetAudience

3

CRO is crucial. When running lead generation campaigns on Google Ads, it's essential to nail this first. Your website’s conversion rate plays a big role. If it’s low, your campaigns will likely underperform, raising costs and reducing returns. 👉 A strong offer is essential. 👉 Make sure your value proposition is clear so potential customers understand it 👉 Your landing page should have key elements like social proof to build trust. 👉 Make it easy for customers to enquire. If you miss these, your campaign may stall. ❌ Which can be worse than failure because you’ll keep spending without seeing real results. Take time to test and refine different offers to see what resonates best with your audience. ✅ A clear message and an optimised landing page can make a big difference. #leadgeneration #googleads #ppc #cro P.S. Follow for more content on lead generation through Google Ads.

8

1 Comment

Summit - Changemakers in Online Retail have recently partnered with IMRG to ensure we have the best and most accurate online retail data across the market. I've written a short blog highlighting a lot of challenges and a few opportunities for brands and agencies who are focussing on retail and eCommerce. What's covered: ✅ Latest revenue, demand and conversion trends for the UK ✅ Changes to the retail marketing mix by channel - Stores Vs online AND owned, Earned and Paid ✅ Impact of latest product releases like Google's Pmax and Search Generative Experience ✅ How to save money and drive efficiency

31

2 Comments

I’ve seen so many brands struggle to increase AOV because they’re focusing too much of their energy on reducing CAC So here are 3 of the exact strategies we used to get an 11% lift in our revenue per transaction and added 6 figures in incremental revenue using AfterSell by Rokt What are you doing to increase AOV – let me know in the comments! #proudpartner

89

23 Comments

JB’s Digital Update 3rd September 2024 Staying Competitive: Benchmark Your Success, Legal Showdowns, and Peak Season Prep. GA4 now lets you see how you stack up against your industry peers, Yelp is taking Google to court over local search dominance, and it’s time to get your PPC campaigns in top shape for peak season. Read on for the latest insights and actionable tips. ➡️➡️➡️ https://lnkd.in/g3YgzVZJ Don't forget to Like, Share, Follow and Subscribe! 👍 #BelmoreDigital #DigitalMarketing #DigitalStrategy #SEO #SocialMedia #Google #PPC #GA4 #App

2

Need to level up on your audience insight? 🕹 Check out the next instalment in our 26PMX retail realities series which focuses in on how to unlock and get more from your customer data to ultimately get the performance gains. So sign up and get some intel to prep you for Q4 and beyond - all from the comfort of your own home, desk or commute! 🗓 Date: 12th September 2024 ⏰ Time: 10:00 AM - 11:00 AM What To Expect: - Major performance boosts through audience insights - Fast AI-driven audience segmentation - Unlocking hidden value in first-party data - Practical strategies for immediate Q4 success Who you'll hear from: A squad of the smart minds at MSQ, InfoSum and SQREEM Technologies 🔗 Sign up now! Link in the comments. #RetailWebinar #AudienceInsights #AI #FirstPartyData

18

2 Comments

How are b2b marketers looking at influencer marketing right now? It's different than b2c, but EVERY industry has influencers - its just about finding them. I sat down with Robyn Hartley from The Marketing Practice to understand how brands are thinking, what to look for in a good partnership and importantly, how to get started 🌟 #b2binfluencermarketing #b2bmarketing

67

7 Comments