John Rogers

I am always surprised by the amounts businesses pay for marketing and advertising... and sponsorship or advertising with a football club has never been a consideration! Even a club like ours, we can deliver an audience in the millions for what is on paper a very small investment! Sport is often either not thought about when choosing a method or too expensive, as it is only the the "big" clubs who can deliver the audience required! We have a video on TikTok which gained over 3million views! #devonbusiness #exeter #exeterbusiness #northdevon #business #football #entertainment #hospitality #digitalmarketing #marketing #socialmedia #branding #advertisingandmarketing

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Did you know…Seventy-seven percent of consumers are motivated to purchase from companies committed to making the world a better place, while 73 percent of investors state that efforts to improve the environment and society contribute to their investment decisions.   Goalball UK combines elite level Paralympic sport, featuring a desire to succeed on the global stage, with a truly inclusive option for those who are often excluded from physical activity and being in a team at school or within local community sports and recreational activities. Whilst we strive to succeed as a nation on the world stage, for many of our players and athletes their ‘medals’ are won each day as they increasingly live independent, confident lives.  Only 11% of people with a Visual Impairment (VI) participate in 30 minutes of physical activity weekly, compared with 39% of the general population. This situation perpetuates issues around physical and mental health, social isolation in the VI community. For the last decade, Goalball UK has worked at the heart of this community, the largest disability cohort, providing transformational opportunities to experience the challenge and joy of sport.  We are the recognised governing body for the sport in the UK. However, our work goes much further than the remit of many sports bodies.  We enable introversion to be replaced by a desire and ability to engage with their community and beyond - a powerful antidote at the best of times. However, in a post pandemic world many activities for the disabled have been erased. Goalball enables our players to live independent lives. For example, diary management and travelling on public transport to training and international competitions, whether alone or in a group, boosts confidence. Whilst other skills such as ‘sweeping’ rather than ‘pinpoint’ techniques developed to find the ball also translate to and enhance the ability to locate domestic items at home. The net effect is that many previously protective families relax and embrace this newly acquired freedom.  The format of the sport also enables community cohesion with sighted people able to be part of playing and training. Siblings, family, and friends can provide practical and emotional support simply by wearing eye shades, allowing them to truly appreciate the unique challenges faced by the players.  We have a decade of anecdotal evidence of the profound impact goalball has on the lives of our players and their families, and now we have the systematic research to prove this. According to independent analysis conducted by York St John University in 2020, we deliver a truly impressive Social Return on Investment of £4.31 for each £1 invested.   We combine elite level Paralympic sport, featuring a desire to succeed on the global stage, with a truly inclusive option for those who are often excluded from physical activity and being in a team at school or within local community sports and recreational activities.  #PleaseShare #Inclusion  

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EQUITY is a very important value in my life (more than EQUALITY, but that’s another post for another day). At last night’s Denver Barbarians Rugby Club training, we had a scrimmage against our “sister” rugby club, Colorado Gray Wolves. I used to coach a women's team back in New York, and many of my current players have played in co-ed touch rugby teams, but this was the first time any of us had played in a men vs women game. Specific aspects were adapted and controlled to maintain safety and security, but otherwise it was a regular scrimmage. In our sport, soft skills such as rugby IQ, spatial awareness, and communication are no less important than hard “skills” such as strength, physicality, and aggression, and under last night’s controlled conditions, the soft skills in my players were thoroughly tested. The result was a highly competitive, highly skillful, and highly equitable game of rugby where both teams adapted, learned, and had fun, three key tenets of my coaching (and leadership) philosophy. Moral of the story: “All animals are equal, but some are more equal than others”. This is true in sport and in business, and to achieve equity we must recognize these inequalities, make adjustments, and adapt. But here’s the rub: blindly putting our thumb on the scale to engineer equity, is the absolute antithesis of equity. #passion #purpose #performance #equity #leadership #coaching #timrhutchins

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This is an iconic deal in the landscape of English cricket and possibly world cricket. GMR Group and Hampshire County Cricket Club and its assets, currently owned by Rod Bransgrove, have agreed to an aquistion! Rod has been such a huge contributor to the game in the UK. I personally think this deal will be the catalyst to opening the gates to further Indian investment into English cricket (not new news) which points towards a bigger holistic future of players being centrally contracted by franchises (not countries). There will be mixed views on this deal and the the future of state of world cricket. https://lnkd.in/gFKvGPsN

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Fair Game UK's conference on Tuesday was full of thought-provoking sessions and a great opportunity to meet and mix with a wide range of football people concerned about the future governance and financial sustainability of the beautiful game. Particular highlights for me were: ⚽ Hearing from interim COO of the Independent Football Regulator Martyn Henderson talk about what his organisation will and, as importantly, won't, have powers to do once established under the Football Governance Bill going through parliament ⚽ CEO Niall Couper's impassioned exposition of the eight key issues Fair Game UK believe still need to be addressed under the Bill - with support from Fair Game's legal expert Simon Orriss of Mills & Reeve. ⚽ Presentations by Aaryaman Banerji of the Civitas Think Tank, and Dr Mark Middling and Dr Lisa J. Ferguson of Northumbria University on the need for better governance and ownership models in English professional football. ⚽ Being able to hold AFC Wimbledon's official replica of the FA Cup trophy their predecessor club won in 1988 beating Liverpool Football Club 1-0 at Wembley - a game I went to as a Liverpool fan. ⚽ Seeing the amazing ground and facilities AFC Wimbledon have built at the old Plough Lane site, developed and financed primarily by their fans as one of the very few community owned clubs in the English men's league pyramid. ⚽ Representing LCP at the conference, along with colleagues John Parnis England and Ashley Mould, and our friend and associate, EDI expert Buki Mosaku - and discussing with many conference attendees how we can use our expertise to support better football finance and governance. With yesterday's news of an election on 4 July, will the Bill come into force before then? It looks unlikely, with parliament being dissolved on 30 May - but with broad cross-party consensus in support of its provisions, it looks certain to be adopted at some point in the next year or so. #fairgameuk #footballgovernance #financialsustainability

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Championing a Winning Culture in Football During my time working with Ange Postecoglou at club level, where we clinched back-to-back national titles, Ange fostered a culture of unwavering excellence. He expected commitment to a winning mentality from everyone involved—be it players, staff, board members, fans, sponsors, or support personnel. This ethos promotes a positive, forward-thinking environment that propels everyone toward an ultimate collective goal of supreme success. Yet, this drive contrasts starkly with instances in recent days at Spurs where fans preferred their team to lose to prevent a rival, like Arsenal, from winning the title. Choosing this over maintaining hopes for a Champions League spot not only undermines a winning culture but also highlights a deeper systemic issue at Spurs. A genuine passion for football should encourage striving for victory in every match, elevating the club's ambitions rather than compromising them. Ange’s reaction is very typical and understandable. He wants to be surrounded by winners who don’t compromise on the bigger picture. #FootballCulture #WinningMentality

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The EFL (English Football League) should be doing this every week throughout the season 👇 After reflecting on Mark Goldbridge’s live watch-along from the Charlton Athletic Football Club vs Wrexham AFC game from a few weeks ago,I think this is exactly the kind of activation the EFL should be embracing every single game week. A well known creator like Mark or even a rotating lineup of football creators going live from a different EFL ground each week. Not just hosting a live watch-along, but showcasing the drama, the passion, and the atmosphere that make the English Football League unique. No rights needed, and it doesn’t matter. 👉 Mark’s watch-along brought in viewers who wouldn’t normally tune into this match but had a vested interest for 2 hours based on being part of his community. 👉 The buzz around the ground came to life on stream and was acknowledged by viewers, demonstrating the energy and authenticity that make EFL games so special - i know what it means to fans, i support an EFL team myself! 👉Tied into this, individual features around what makes each club tick can be brought to life - the unique club cultures, the stories and behind the scenes access which are never truly shown during traditional live broadcast. 👉 It’s not just content; it’s a cultural moment that extends the reach of the league far beyond its core audience. Domestically and internationally. 👉 Done consistently this kind of activation wouldn’t compete with iFollow - it would compliment it, creating an additional layer of engagement and storytelling for fans. This activation should be the blueprint for more of this experimental, creator-led content from the EFL and other sports leagues and federations. For EFL specifically, I just think it’s a huge opportunity for the EFL to lean into the strengths of its clubs, its games, and its fans - and to amplify it all for a broader, more engaged audience when they need it most. And it would even make a fantastic branded activation. So here’s my pitch: Let’s see the EFL take this concept and run with it. Week in, week out. Every ground, every story. It’s time to think bigger. What do you think - should the EFL make this part of their strategy?

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This is why sports sponsorship works. It’s not just about the branding on the pitch or a logo on a jersey – it’s about creating moments that stick with people long after the final whistle. This clip is a perfect example of how a well-executed sponsorship can drive real impact. The energy, the emotion, the connection between the audience and the moment – these are things you can’t replicate in any other marketing platform. https://lnkd.in/eB5vSiAa Sport and esports give brands a unique way to tell their story in a way that resonates globally. It’s a chance to be part of something bigger, to engage with fans where they’re most passionate. At Feenix Group, this is exactly what we help brands achieve. We work with partners to make sure their sponsorships aren’t just visible but unforgettable. What’s your favourite example of a sponsorship that really nailed it? Let’s hear it. 👇 #SportsSponsorship #EsportsMarketing #BrandPartnerships #FeenixGroup

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🌍🏟️ Is there a limit to how big football stadiums can be built? I’d love to say no, but it seems there are practical limitations. We all love the thrill of massive arenas like the National Football League (NFL) standards 🏈, and it's exciting to see developments like Tottenham Hotspur Football Club Stadium with over 62,000 seats in London, and Camp Nou's modernization to reach 70,000 ⚽. Everton Football Club's new stadium 🏗️ will host over 50,000 fans, and Fulham Football Club's Riverside Stand is expanding for MICE possibilities. Meanwhile, talks of a bigger Old Trafford are gaining traction as Manchester United secured the rights to surrounding land 🟥⚪. But will we see stadiums holding 100K people anytime soon? 🤔 The answer is likely *no*❌. Stadium designs must balance capacity and fan experience. The further seats are from the pitch, the less engaged fans feel, which is why FIFA recommends a maximum distance of 190 meters. Some leagues, like LALIGA, allow steeper stands (up to 40 degrees), while in the UK 🇬🇧, you're limited to 30 degrees. In the NFL 🏈, some stadiums tackle this by installing massive screens 📺 — like at Gillette Stadium, home of the New England Patriots — enhancing the experience for distant fans. So, what's next for stadium designs? More seats or more immersive features like giant screens and AR experiences? The future is exciting! 💡✨ #StadiumDesign #FanExperience #FootballInnovation #SportArchitecture #NFL #FIFA #ImmersiveTech #AR #BigScreens #FanEngagement #SportsIndustry #SportsTech #FutureOfFootball #GlobalSports

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WOW. Our first-ever client, 5th division Scottish club Caledonian Braves Football Club, has raised $2,000,000 (!) using a campaign fully developed by Name & Number. Here's the back story. ⬇️ Two days after I launched Name & Number in November of 2022, I got this email from Braves owner Christopher Ewing. It was literally the first cold email I'd received after launching the agency. Fast forward a few weeks and the Braves became our first client. 🤝 The list of assignments was expansive: • Overarching campaign • Go-to-market strategy • Voice & positioning • Visual identity • Digital & social content • Media & PR And we got after it. We decided the campaign should lean heavily into Scottish wit and charm - and capture the romanticism of lower-division European football. We built a cheeky campaign titled "Own a Wee Scottish Football Club" that's still in use today. 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Next, Curren Sheldon and I flew to Glasgow to produce the equally cheeky campaign video starring the Braves' founder/owner (posted in the comments below). The club wasn't on TikTok and we thought it provided a great opportunity to reach a new audience. We decided on a series of key content pillars: • Wrexham/Ryan Reynolds 🏴󠁧󠁢󠁷󠁬󠁳󠁿 • Ted Lasso 👨🏻 • Savannah Bananas kickball challenge 🍌 • Scottish travel 🏴󠁧󠁢󠁳󠁣󠁴󠁿 • Scottish humor 😏 We then hired footy content creators Andrew Stewart and Jordan Presley to fly to Scotland. They come up with even more ideas and produced 25+ videos in Scotland over FOUR days. Starting from zero, we started posting videos every couple days. After a few weeks, we saw a few videos hit 10k+ views. We were confident we were starting to find an audience. We decided it was time to post the "American Owners Visit Scotland" video (featuring Jordan and Andrew!) that we'd been holding - and it took off. • Within hours, it hit 50k views • After 24 hours, it hit 400k views • After 48 hours, we hit 1M+ views In less than a few days, we raised an additional $20,000 which was 10x any other similar period. We also secured interviews on ESPN's Futbol Americas (with herculez gomez and Sebastian Salazar) and The Cooligans (with Alexis Guerreros and Christian Polanco). Additionally, we launched the club on WeFunder, wrote all website copy, built the pitch deck, developed graphics and memes, created investment perks - and so much more. We were thrilled to contribute to literally every aspect of the campaign and launch. Our formal engagement ended last fall, but the club has continued to use our campaign, adding more resources to content, promotions, and paid media. And the results speak for themselves: 6,500+ global investors and $2M+ raised! It's game-changing money for a 5th division club. And if you haven't gotten on board yet, you too can own a wee Scottish football club for as little as $100: wefunder.com/cbfc As an owner myself, I can't wait to see what they do next.

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Another contract extension and another viral post. 3.2m views, 49,000 likes, 7,000 retweets and 886 comments and counting. And that’s just on X. The strategy behind the social media at Raith Rovers Football Club is to be be bold, disruptive and creative. It gets people talking and creates more interest and engagement with our own support and a wider audience. There have been people who don’t support Raith Rovers or don’t even like footbal get in touch regarding commercial opportunities based on them seeing the value in how we boost our profile as a club through social media. One or two viral posts a year is one thing, we do much more than that through consistent content which keeps people engaged and up to date on our socials for news and updates. It’s also bringing more people through the gates at Stark’s Park. More ticket sales, more kiosk sales and more retail sales. If you have a brand or product that needs exposure, there’s so many new and creative ways to do that through sponsorship and advertising at a football club like ours.

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*****Sponsorship Spotlight***** Official Financial Planning Partner - Spentwell. Official Financial Planning Partner for The Spartans Football Club for 2024/25. Their logo’s are being proudly displayed across the Women’s home and away kits, also keep an eye for their branding around Ainslie Park. Spentwell. is a financial planning firm that makes finance easy to understand and relevant to your life. Their advice covers: You and your money - Understanding what’s important to you, we work together to manage your money so you can live the life you want. Human Protection - We assess, and put in place, the right level of life cover and/or income cover to make sure you and your family are protected financially… no matter what life throws at you. Retirement Planning - We put long term plans in place, working towards your retirement goals and managing your income in retirement. Tax & Estate Planning - Using our knowledge of the UK tax system, we make sure your assets are managed in the most tax efficient way. Allowing you and your family to enjoy as much of your wealth as possible. Cashflow Planning - We turn this all into a personalised visual plan, giving you a clear understanding of your current financial position and an insight into how your financial future could look. How Spentwell. do things: We get to know you - We take the time to listen and understand your situation and what’s most important to you. We’ll share our expertise and discuss how we can work together. This meeting is completely free and relaxed – we won’t push you to do anything (except maybe enjoy a tea or coffee). Your journey begins… We’ll present you with a visual illustration of your current circumstances, your attitude to risk, and an idea of what your financial future could look like. We’ll share our proposals on how to manage your money to meet your life goals. A plan of action - We’ll walk you through your personalised financial plan, and explain everything we’ve identified. There will be plenty of time to ask questions and make sure you’re totally clear and comfortable with your plan. Once you’re happy and confident we’re on the same page, we’ll guide you through the paperwork and put your plan into action. Financial check-ups - As part of our ongoing relationship service, we’ll get together at least once a year to review any changes in your circumstances. We’ll update you on your progress towards your goals, make sure you still feel confident in understanding your finances, and tweak your plan as required. Get in touch with Keith Boyes on 07503335876 or [email protected] Thank you for all your support!!

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The England Men's national team really does seem to follow a public sentiment and media hype cycle. With the tournament impending, media interest triggers England fever... the team could go all the way. With a win under the belt, belief sets in. An over-indulgence in Three Lions puff. World-class. The nation chants it's coming home. A disappointing performance ensues. Results may fail to meet those high expectations. Hope is punctured, interest wanes. We enter the trough of disillusionment. But results do go the right way, there's progression. There's cautious optimism in the air until a recalibration of performance expectations reestablishes itself. The speed at which this cycle develops differs from tournament to tournament, but it is observed. As with the original Gartner Technology version, no perspectives are offered on how we accelerate through the cycle from one phase to the next (more positive) phase of sentiment, but I'd love to hear them. Or maybe we shouldn't be asking that question at all. It's the purity of sport. That jeopardy and wave of emotion is what makes us all tune in. It's why professional sport and elite level football keeps us coming back for more.

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What opportunities does Manchester United's potential naming rights sale offer for brand partnership? ⚽️ Manchester United are considering selling the naming rights to a revamped Old Trafford or a newly constructed stadium, according to The Athletic. 💰 The recent £238 million investment from Sir Jim Ratcliffe, partly used to reduce high-interest debt, underlines the need for additional revenue sources. 🏟️ Old Trafford, Manchester United's iconic 114-year-old stadium, has never sold its naming rights. 👀 Selling stadium naming rights could provide the necessary funds for much-needed infrastructure improvements without heavily burdening the club or its fans. 🧲 Stadium naming rights offer brands unparalleled exposure. For instance, the Emirates Stadium (Arsenal F.C) and the Etihad Stadium (Manchester City Football Club) have established significant brand visibility for their sponsors. 🤔 But in today's cluttered sponsorship market which is hugely dependent on human biases, how can the brand benefit from such a collaboration? ↳ Associating with Red Devils, a naming rights deal would ensure consistent visibility in media coverage, broadcasts, and social media, significantly boosting brand recognition and prestige. ↳ The club could adopt a hybrid naming approach like Wembley Stadium, connected by EE, where the traditional name is retained with an added sponsor. ↳ This tactic balances heritage with modern commercial interests, potentially increasing fan acceptance. Enhanced fan experiences, such as interactive zones and exclusive content, could further deepen engagement. 🙌🏼 For the club, the revenue generated can finance stadium upgrades, improve training facilities, and support the team’s competitive ambitions without heavily relying on ticket price increases 🔥 At the end of the day, sponsoring stadium naming rights is not just about visibility, it represents a strategic branding opportunity. For example, Hisense Group's involvement with UEFA EURO 2024 has significantly boosted its brand awareness and market share in Europe. 🚀 Ultimately for brands, this partnership provides a unique platform to reach millions of dedicated fans, fostering brand affinity and driving conversions. --- 📌 By leveraging Luscid’s software, brands can make informed decisions backed by authentic and credible data, ensuring their investments align with their marketing objectives and deliver maximum impact. 📬 Get in touch or drop a DM to discover how Luscid’s insights can help your brand’s next sponsorship strategy #sportsmarketing #sportsbusiness #manchesterunited #brandpartnership

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5 REASONS TO PICK CLUBROOM... 1. One meeting for all sport 2.Saves time, energy and money 3.Get the best deal with somebody to negotiate on your behalf. 4.An overall sport input with focusing on a broader range of aspects. 5. No more packages just a tailor made approach to suit your Business needs. This can include a range of Sport locations, Clubs , individuals and options. Clubroom provides speed , quick response and a good level of knowledge, experience and skill to get your business the best value for money

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Alone we can do so little. Together we can do so much. All that Sport 4 Life UK does is focused on changing the lives of young people - our North Star. From this, our ambitious 5 year strategy includes a key target to support significantly more young people. And how we do this is evolving. To stay innovative, relevant and valuable, organisations need to do things differently. As we've grown, developed and learnt, our role in the sector is shifting from direct delivery to direct delivery and 'enabled' delivery. Working with like-minded and community based organisations in the sport for development sector - our 'Impact Partners' - we're delivering targeted capacity building support (covering funding, impact management, good governance and strategy) that are enabling them to scale, improve, develop, and ultimately reach more young people - magnifying our collective impact. Last year, we piloted this work with our incredible impact partners: The Inspire Group CIC, Our Community Foundation, PAT BENSON COMMUNITY SPORTS FOUNDATION LIMITED, Sports Key and Solihull Moors Foundation. This has been a huge success, empowering these organisations to grow and scale across a number of metrics, and support more young people. Really pleased that this success has been picked up through a number of media outlets ⬇ 🔗 Greater Birmingham Chambers of Commerce coverage: https://lnkd.in/eGFjz9hk 🔗 BVSC coverage: https://lnkd.in/e4NqAVMX 🔗 The Phoenix Newspaper coverage: https://lnkd.in/eiVtzz7y You can read more on our impact partnership approach here: https://lnkd.in/e8Z5PDvC and our 5-year strategy here: https://lnkd.in/e4gNDpUf Due to the success of this work in the #WestMidlands, this year we'll be working with new impact partners nationally, continuing to positively contribute to society, and we're excited to share details in due course! Watch this space 👀 #SportForDevelopment #SportForGood #Partnerships #Impact

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SMALL WINS, BIG IMPACT Not every win is about a trophy – sometimes, it’s the small breakthroughs that make all the difference to your team and the players in your team. At Cupello, we know that recognising and celebrating those small achievements builds the confidence and drive to go further. Today, we’re celebrating the little wins that make a big impact! What’s one recent win you’re celebrating with your team? Tell us down below or direct message me with your thoughts, I would love to hear from you! #soccerdrills #soccerskills #soccercoaching

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Some great sessions at SportsPro Live this week. 🙌 Repeated themes throughout: authenticity + storytelling + fan engagement Highlights worth a watch: ✍ Mark Kirkham, Sally Moore and Nadia Kokni speaking insightfully about the shift from eyeballs to engagement in sports marketing. Gemma Woor, Queenie Porter and Ellie Norman demonstrating the importance of authenticity in partnership activation. And Amar Singh, Arthur Guisasola, Shebahn Aherne and Mark Goldbridge discussing the need to embrace new media platforms for storytelling and engagement. 🤳 Congrats all. Enjoyed it. 👏 ☝ HOWEVER! Despite the diversity of programming, great speakers etc, it is surprising that there was no panel, debate or discussion about the rapidly changing world from an athlete’s perspective or those people who work in the space. 🤷‍♂️ There is no sport, or any of the above, without athletes. Athletes are rights holders too. Surely this should be a mandatory at every sport industry event? 😬 Even more surprising from a media organisation that publishes an ‘athlete marketability’ ranking every year. 👀 Regardless, great to meet some interesting people and familiar faces. 🙏 ---- #splive24 #sportsbiz #sportsmarketing #sponsorship #sportbiz

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