James Ireland

Is your B2B company looking to engage high-value clients more effectively? Account-Based Marketing (ABM) is the strategy you need! ✅ Ready to take your B2B marketing to the next level? 🚀 Let’s collaborate: www.keysmarketing.co.uk 🔑 #AccountBasedMarketing #MarketingSuccess #B2BStrategy #KeysMarketing #DigitalMarketing

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How do you cut through the noise in today’s competitive marketing landscape? Access our on-demand webinar to discover how account-based marketing and sales (ABM&S) maximises ROI through a targeted, personalised approach to high-value accounts. Download the webinar here: https://lnkd.in/eccaX3NG We explore key tactics to help you get the most out of your marketing budget and drive lasting results: • Tailor campaigns that yield higher returns by reaching the accounts that matter most. • Optimise your resources with focused, high-impact strategies. • Learn how data-driven personalisation can improve campaign success. • Align sales and marketing to create more cohesive, effective strategies. • Build stronger, more valuable customer relationships with an ROI-focused approach. Don’t miss this opportunity to drive ROI and growth — download our webinar now: https://lnkd.in/eccaX3NG #MarketingROI #ABM #HighImpactMarketing #BusinessGrowth #PDSWebinar

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🌍 Calling all UK marketers! 📢 Your insights are crucial as we explore what sustainable marketing means in the UK. Take just 5 minutes to complete our survey and share your organisation's journey in sustainability and marketing. Together, let's shape the future of sustainable marketing! Take the survey 👉 https://lnkd.in/eDUNNjc2 #sustainablemarketing2030 #sustainability #planetpledge #bettermarketing #marketing #worldfederationofadvertisers #kantar #ISBA

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🎯 Discover the power of a well-crafted content marketing funnel! From attracting new prospects to nurturing leads and converting them into loyal customers, a strategic approach can make all the difference. 🚀 Need help creating the perfect B2B strategy? Get in touch with us: www.keysmarketing.co.uk 🔑 📈 #ContentMarketing #MarketingFunnel #B2BMarketing #LeadGeneration

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🌍 Latest Work for Ecologi | B Corp™ 🌱 We had an absolute blast working on this campaign and developing a brand platform for fellow Bristol-based B Corp, Ecologi. #B2B communications often get a bad rap for being dry and uninspiring—but they don’t have to be! If we want more businesses to embrace sustainability, we need to make the message engaging, memorable, and impactful. 🤝 💼 That’s exactly what the Enviral team, alongside incredible local talent, set out to do. Using humour, we highlighted the absurdity of common excuses businesses give for delaying climate action. Our goal? To position Ecologi as a simple, credible, and effective solution for driving meaningful climate action. By mixing sharp messaging with a call to action, we brought Ecologi’s key values to the forefront in a way that resonates with businesses ready to make a difference. 💼 🌱 No More Excuses - Join ecologi.com today #Sustainability #FilmProduction #Humour

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The latest The Impact of Marketing report is out from CIM | The Chartered Institute of Marketing In this new report, CIM investigates the marketing industry, examining how marketers can rebuild and drive their careers in the post-pandemic landscape. Have a read here: https://bit.ly/ImpactTZ

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🌟 Take the next step in your marketing career with LSPM's Level 5 Diploma in Marketing Management! 🚀 Master strategic marketing techniques, consumer behavior insights, and digital marketing strategies. Propel your career forward with industry-aligned curriculum and expert guidance. Explore more at www.LSPM.org.uk. #LSPM #MarketingManagement #DiplomaProgram #CareerGrowth #LondonSchool #DigitalMarketing 📈

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🇬🇧 Calling all UK based Marketing Procurement professionals... It's your last chance to have your say in the ISBA x RightSpend's 2024 survey, exploring the future of agency management and remuneration in the UK. With topics including AI and MarTech, it's your opportunity to contribute and get access to the full findings which will give you and your Marketing Procurement team insight into what's to come for agency compensation. Participate now: https://hubs.la/Q02MJFw30 The survey closes this week. If you're not UK based, but would still like a copy of the report, comment below! #marketingprocurement #ISBAsurvey #UKMarketingProcurement

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Preparing to rename your B2B brand to drive enduring value creation? Hear from our UK-based naming expert James McCarthy on the five factors to consider as you get started. Developing a compelling B2B brand name is one exhaustive (but exciting) process. Thinking about the five factors can help you set internal expectations for the journey—and ensure your new name speaks to the best of who you’re becoming. Read about renaming your B2B brand successfully here: https://lnkd.in/ew7qW3aA #B2B #B2Bbranding #B2Bbrandnames

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✨Mythbusters! Let's set the record straight on some common misconceptions and unveil the truth about #SEO for small businesses! Want to level up your search game? Sign up to our 6-week CIM | The Chartered Institute of Marketing Specialist Award in SEO and Paid Search Management 👇

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The B2B Marketing UK Agencies Benchmarking Report 2024 is out! We’ve been ranked 25th in the top UK B2B marketing agencies list, up from 29th in 2023, plus sit in the top 10 for PR specialists and demand generation specialists, and top 15 for brand specialists. The report ranks agencies on each unique specialism, so it’s great to see ourselves sitting amongst such good company. Also in the report, you can hear from our CEO, Ben Fox, on pages 34 - 35 discussing B2B brands’ quest for the holy trinity in agency partnerships, and get to know us a bit better in our agency profile on pages 59 - 60. Download the report here: https://ow.ly/OnWV50SpYQW #UKABMR #B2BAgencies #B2BReport

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Why Your Brand Needs a Value Proposition? (And How to Create One) In today's crowded market, differentiating your brand is crucial for success. 📌That's where a value proposition comes in A Clear statement that communicates your brand's unique benefits and value to customers. 📌Why is a value proposition so important? - 85% of companies with a strong value proposition experience significant revenue growth. - A clear value proposition helps you stand out from the competition and attract loyal customers. 📌How to create a compelling value proposition 1) Research your target audience: Understand their needs, pain points, and goals. 2) Analyze your competitors: Identify gaps in the market and areas for differentiation. 3) Define your unique benefits: Clearly articulate your brand's value and what sets you apart. 4) Craft a concise statement*: Distill your value proposition into a simple, memorable sentence. At Blaze Creative, we empower small businesses to shine online with our affordable, expert website design services. Take the first step towards differentiating your brand! Contact us to schedule a consultation and discover your unique value proposition. Visit Our Website!! and let's get Started! www.blazecreative.co.uk #valueproposition #branddifferentiation #marketingstrategy #smallbusiness #branding

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It's here! Get ahead of the game and discover the Top 50 UK B2B Marketing Agencies for 2025! 👀👇 Don't let your business get left behind! 🚀 Are you looking to elevate your business with the best marketing strategies tailored to you and your brand? 🌟 Make early moves and check out our ultimate list of the top 50 UK B2B marketing agencies for 2025! These industry leaders are setting new standards in innovation, creativity, and results.   🔗 Explore the ultimate list: https://lnkd.in/etkum29j   #B2BMarketing #MarketingAgencies #TopMarketingAgencies

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Leading with Sustainability: Building Environmentally Responsible Digital Strategies. Digital sustainability specialist Cal Innes, digital sustainability specialist at Jisc offers guidelines for leadership teams on driving #sustainable initiatives from the top down and fostering a green-first mindset within organisations. https://lnkd.in/eRSzwpRR #digitalsustainability #thinkdigsustain #education

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