James Maxwell

Today see's the launch of the Clear Channel UK Insight Store 💡 We've put all our brilliant research and insight into one place to make it super easy to access, whenever you need it. So, whether your looking for the latest consumer behavior, category case studies, or effectiveness studies, you'll find them all there on the Clear Channel website. Link in the comments below 👇 #outofhome #marketing #ooh

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The Value in Measurement report from JICMAIL and DMA (Data & Marketing Association) UK is available and is an informative and interesting read for anyone looking to understand effective cross channel measurement for marketing campaigns. Staggeringly 65% of respondents still report a misalignment on measurement and reporting across channels. That's a crazy figure but does highlight challenges of measuring each marketing channel fairly. The report provides recommendations on how to create an aligned view for looking at performance. You can access the report at the following link. I would thoroughly recommend https://lnkd.in/ehXasu4C #jicmail #dma #paperplanes #measurement

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This might be the best remarketing ad I’ve ever seen 👀 - I bought from Boody about 6 months ago - They’ve left me alone because they know I don’t need more of their products just yet - remarketing to me daily since that initial budget would be a waste of budget! - Then just at the right time they come up in my Instagram stories with a suggestion to refresh my top drawer 👀 - And they give me a nice little discount so sweeten the deal 🤑 Nicely executed Boody!!! #customerretention #marketingstrategy #metaads

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Its interesting to see the trends within the CE sector with a few brands driving growth. It will be interesting to see how these brands do over peak which is likely to be softer this year than before as belts continue to tighten. If you're interested in this type of data weekly to be fast and first please do get in touch. #consumerelectronics #branddemand

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I find it interesting that Google always pushed what is best for search ( ie them) when contacting clients and never giving thought to the broader media strategy, the brand tracking, the competitors advertising weight. I’ve never heard of a Google rep pushing what is best for a client. When another media tries it, say an outdoor company saying spend more on outdooor, it doesn’t go very far. But when Google says spend more in Google… An outdoor sign outside a supermarket has much better view through conversions than a pmax banner ad.

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🔥 Your E-commerce SEO Game Plan {Part 2 of 3} Most brands make the mistake of jumping head first, into trying to make SEO improvements to their website, without taking a step back to first... analyse the performance of their website, market and key competitors. Unfortunately the Research and Analysis phase, is an area which is often overlooked, as it's critical to highlight any issues, and opportunity areas with your e-commerce store, so you can tailor the best SEO strategy for your business. That's why I believe doing a top-level SEO audit, is a must before you jump in like a headless chicken, and start making random SEO changes to your website.

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Why are media owners so quiet on the real v fake ad debate? Commercially, they are the most impacted surely? Let’s put aside the real v fake debate for this particular thread (so boring 😴). Has anyone from the likes of Global, JCDecaux UK, Clear Channel UK, Ocean Outdoor weighed in from a media POV and their stance on fake ads? I’ve been somewhat critical of these traditional media agencies who I believe lack innovation in this space (aside from a few that are forward thinking BUILDHOLLYWOOD, Global Street Art) and the silence from the big 4 on this topic is deafening. I've worked with a lot of great media people and there are some great minds out there. If a few of them put their brains together, there is plenty of things that they could do: 1. I believe that the ASA don’t have remit for fake ads. Lobby them to fix that. 2. Get a label warning onto fake ads. Similar to when social media made influencers put #ad on promoted posts. 3. Usage rights / Intellectual property - everything from London buses to Big Ben to 48 sheet locations have them. If brands or individuals had to pay, that would change things. And media owners would also get a new revenue stream. Media owners. Slide into my DMs and I'll help solve this conundrum for you.

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This is worrying on so many levels. Gamifying loyalty programmes to encourage consumers to spend more, during a cost of living crisis. Barely covering up your own cash flow and profitability agenda in the very thin shroud of ‘great value for our customers’. Unregulated in the way that say the gaming industry is regulated. The argument that it is a choice rather than a mandate doesn’t hold water - activity like this is cynically based on consumer psychology and known to adversely affect those least able to make the right decisions Multiple supermarkets copying each other’s approach so as not to miss out. Activity like this gives marketers a bad name. Don’t be that marketer.

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Need to level up on your audience insight? 🕹 Check out the next instalment in our 26PMX retail realities series which focuses in on how to unlock and get more from your customer data to ultimately get the performance gains. So sign up and get some intel to prep you for Q4 and beyond - all from the comfort of your own home, desk or commute! 🗓 Date: 12th September 2024 ⏰ Time: 10:00 AM - 11:00 AM What To Expect: - Major performance boosts through audience insights - Fast AI-driven audience segmentation - Unlocking hidden value in first-party data - Practical strategies for immediate Q4 success Who you'll hear from: A squad of the smart minds at MSQ, InfoSum and SQREEM Technologies 🔗 Sign up now! Link in the comments. #RetailWebinar #AudienceInsights #AI #FirstPartyData

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The answer is always #AdshelLive. But why? As Clear Channel UK's Adshel Live has now hit the 3,500 screen mark, it continues to go from strength to strength. Since its launch in 2015, the Adshel Live network has helped propel DOOH growth in the UK, offering unparalleled reach, impacts, and proximity to key retail locations across the UK — all while driving forward sustainability and social contribution, making it the one-to-many platform! The one to reach your audience – nationally reaching 36m people fortnightly, that’s 66% of the UK adult population. The one to make your message count - relevant messaging increases campaign effectiveness by up to +17%. The one to contribute back to communities – 46p in £1 of OOH revenue reinvested in local communities where we operate in. Discover more on why the answer is always Adshel Live 👇 https://okt.to/1XS0lZ #OOH #DOOH #PlatformForBrands #TheOneToMany

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While not a sport/recreation post, very relevant to anyone in the industry wanting to generate additional commercial returns from any facility, venue, event (and leverage a progressive and readymade data service)...

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Here's what most people get WRONG about lead gen with PPC: 1. Not having a clear strategy 2. Not tracking and analysing data 3. Not optimising their landing pages 4. Not understanding their target audience But here's what we do at switcheroo.co.uk: 1. We define your target audience and create buyer personas. 2. We create compelling ad copy that addresses pain points and offers solutions. 3. We design landing pages that are optimised for conversions (clear CTA, minimal form fields) 4 We continuously test and optimise your campaigns based on data and insights. 5. We use retargeting to nurture leads and return them to our site. 6. We integrate our PPC campaigns with your overall marketing strategy. -- PPC can be a powerful tool for lead generation, but only if done right. Don't waste your ad spend on ineffective campaigns! #leadgeneration

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I've mentioned the insights from Mark Ellaway and the team at Bigfork Limited before. This report is well worth a butchers. Two takeaways that chimed with me are that '75% of B2B buyers prefer a rep–free sales experience.' and that what buyers really want from a website is information to help them buy!

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Are your ads connecting—or just contributing to the noise? A MarketingTech article highlights that 91% of UK online shoppers feel bombarded by social media ads. But here’s the twist: Consumers are still open to engaging with brands and ads that get it right! The key is standing out from the rest by delivering more value, making the ads more personalised and targeted to a specific group of people. 🔑 So, how can your brand adapt to this shift and build authentic connections? 👇 While 33% of consumers say they’re not interested in engaging with brands on social media, it’s not all bad news. 45% of people are still fine with ads that align with their interests. This 45% really highlights that relevance and personalization are not just buzzwords—they’re key for earning consumer attention. What Does This Mean for Brands? 🤔 To navigate this shift in consumer trust, brands must rethink their strategies.   Here are three ways to make an impact without overwhelming: 1. Prioritise Value Over Volume Instead of pushing more ads, focus on delivering more value. Relevant messaging and offers can make consumers feel seen rather than sold to. 2. Respect the Power of Personalisation Use data responsibly to ensure ads are highly relevant. But don’t go overboard, too much targeting can feel invasive. Ultimately it has become essential that every ad delivers value and stands out from the rest so the consumer won’t forget about you in 3 seconds! Are you ready to start true connections with your consumers? Let me know your thoughts in the comments. 👇 #ads #marketing #noise #adcampaign #socialmedia

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🛑 Driving traffic to your website but struggling with high bounce rates, low add to cart rates, and single-digit conversion percentages? As a business owner, maximising ROI is crucial. If this sounds like you, reach out to Add People via [email protected], DM us, or comment below for a complimentary evaluation of your website and uncover hidden profits. Here's a glimpse of what we'd A/B test if we partnered with Gear Jewellers. #CRO #Ecommerce #ROI #Strategy #Optimisation #ABTest

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How we're generating 1 lead for every 136 prospects we contact in ecom... This is on a new campaign that we just launched. So far it has the stats shown in the image below - it's early days... However, we've been working this particular customer for over 9 months now, and we know we're getting close to absolutely cracking open their market. This campaign currently has over 1,800 prospects in it, so we're only 15% of the way into it, and the whole TAM for it is at least 11k. With a bit of 'back of the napkin' math, if these stats hold, we'll generate 13 leads from this campaign over the next week, and could scale it all the way to 80 leads in the next month. Our booking conversion fluctuates anywhere between 20% and 50%, so this would get our client 16 to 40 meetings through late Nov - early Dec. Oh and his close rate from our bookings is currently at an astounding 80%, meaning he'd sign on at least a dozen new clients for himself before the new year. Outbound is a money printer... Now the actual strategy we've honed in on here is actually quite simple - but it's come from a process of testing and iterating until we've gotten rid of all the fluff. Here's the keys: 1. Infrastructure From our analysis of our client's TAM that we did during our market mapping service, the ecom stores he targets are pretty evenly split between Google and Outlook at about 50/40 with the remaining 10% being other less common email clients. This campaign is a Google to Google one, and we are seeing strong performance again on Azure-Outlook so will use that for Outlook users. 2. Messaging Nearly across the board for all our customers in every industry and doing any service, we are using a very similar messaging thesis at the moment. Distilled down, it's: • clearer subject lines - tell them what they're going to look at • strong personalization right away relevant to the offer and timely - think signals • simple language to communicate the reason we're reaching out - you might call this 'the offer' but I'd say it's even simpler than that • a real CTA - we're pitching them, they know that, so let's get to business Some trends I noticed that led us here was finding that when there isn't a good message, you need to overly rely on gimmicks like a 'no-brainer' offer or value-based CTAs. I hate both of those, and so do my customers. *Not saying they don't have their place too, but imo they need to part of a broader strategy that is really well laid out and executed. Bonus: 3. Warm Calling You're just not going to book at a good rate in most industries through email anymore without picking up the phone. Out of the 2 leads so far, the one we called we booked, and the other is from Australia where we couldn't get their number. We are back to booking at our highest rates since the start of the year, while also at our fastest conversion times ever. DM me if you'd like to chat about any of this. Good luck!!

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Time is running out and I need your help! If you are an agency leader, I'd be hugely grateful if you could give your insight from the agency perspective for the Brilliant Client vs Agency Benchmark Report! Fill in the online form here: https://lnkd.in/efadReAJ. I'm hoping to close the research phase by mid September. So far there has been some really interesting insight into topics such as: *Why clients are being slow to buy this year... *How you can help clients be better clients! *What agency owners think clients complain about the most *What the most likely ROI could be with a new product... If you are intrigued please fill in the form to give your view for this benchmark report - due out this year! In a nutshell we are looking at how clients perceive their agencies and what they really want compared to what agency owners think they want. Obviously, I'll share the report with those who contribute first... And a BIG thank you to all the brilliant people who have taken part so far! #agencylife #brilliantagencyreport #happyclients

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