Byron Koller

In a rapidly evolving digital landscape, your SEO strategy needs to adapt to changing user behaviours.👩‍💻 Join our Head of SEO, James Bentham, in this video, which shows you how to optimise your approach and harness the power of AI for organic search success. In this talk, James will guide you through the evolution of user journeys, uncovering valuable quick wins you can immediately implement. Watch the full video now. 🔽 https://ow.ly/qXh250TZb5s #SEOstrategy #DigitalMarketing #Webinarseries #AI #SearchStrategy

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Helping agencies (and clients!) demonstrate ROI 🤝 We had a chat with our mate Toby Philips, Associate Strategy Director at The Contenders, to find out the benefits he gets out of using brand tracking for the businesses he works with. He says brand tracking gives The Contenders a view of how their clients' strategy is working in market, so they can be proactive and make changes where needed. Apart from getting a read on campaign effectiveness, it also helps the agency understand the long-term brand building of their clients (such as brand positioning). Check out our full Q&A with Toby via the 🔗 in the comments 👇

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While AI shouldn't be used alone, it can enhance marketing efforts by assisting with content creation, predictive analytics, personalised experiences, customer service through chatbots, and ad optimisation. 📞 01325 270646 📧 [email protected] 🌍 www.truthdigital.co.uk #branding #contentmarketing #digital #digitalmarketing #digitalmarketingagency

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Gutted to be missing out on #measurefest at brightonSEO this Friday. Looks like some top notch speakers including Gareth Beck, Michael Fong, Natasha Burtenshaw-deVries and Anna Rowlinson. If you're gonna make it there feel free to shout out in the comments or drop a smiley below 👇 #fomo If, like me, you can't make it but don't want to miss out on similar events you can check out Zuko Analytics list of upcoming Analytics, Conversion, Experimentation and #ux events here 👉 https://lnkd.in/ezZGGzgQ If we've missed any events off the list then let me know in the comments and I'll make sure they get added. _____________________________________________ 👋 I’m Alun - MD of Zuko Analytics, the most in-depth form analytics software out there (plus our new form builder). I post mainly about form UX and optimization. For more posts and articles about the topic, follow me or click the 🔔 on my profile to make sure you don’t miss anything.

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Interesting shift in trends this year in our survey. Faye Thomassen will be presenting how marketers see their priorities for the year ahead. Register below. #calltracking #martech #marketingtechnology #marketing #marketinginsights

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Is your experimentation approach feeling...ordinary? It might be time to add a dash of ✨magic✨ To get an industry pulse check, we surveyed 100 UK marketers and found that the majority of them are using AI to revolution their experimentation practice. But will that be enough? We also surveyed 1,000 UK consumers to understand their take on AI, personalization and what "great" experiences look like. See what we uncovered in our Tested to Perfection survey here: https://lnkd.in/eKerF2En

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Analysing Market Share Dynamics with the award-winning Metis Platform The latest market share analysis from the Metis platform reveals trends in the UK AI sector from May to August 2024. It highlights key players and emerging leaders and demonstrates stability and rapid growth. Key Highlights: ✔ ChatGPT's Dominance: Unsurprisingly, ChatGPT leads the market with an impressive 54.36% market share and a search demand of over 8.5 million. Despite this dominant position, it’s worth noting a 35.82% growth rate, indicating that even the giants in AI are still expanding their influence. ✔ Gemini's Strong Performance: Gemini's 3.51% market share and 555,478 brand search share growth reflect its growing interest and adoption as a competitive alternative in the AI platform market. ✔ Crayon and InVideo AI’s Rapid Growth: Though smaller in market share, Crayon and InVideo AI have demonstrated extraordinary growth. Crayon's market share increased by 125.47%, and InVideo AI witnessed an astounding 7983.87% surge in search demand. This indicates that niche AI solutions are gaining significant traction, potentially driven by specialised use cases and targeted marketing strategies. ✔ Jasper's Steady Ascent: Jasper, another key player, has grown its market share by 44.76%, reaching 0.54%. This reflects consistent performance and a solid foothold in the AI landscape, likely due to its versatile applications and strong community support. Industry Implications: 📣 Emerging Players: The sharp growth of platforms like InVideo AI and Crayon highlights the potential for niche AI tools to disrupt the market. These platforms are not only carving out their own space but are also challenging more established players by addressing specific needs within the industry. 📣 Sustained Growth Among Giants: ChatGPT and Gemini’s continued expansion suggests that the appetite for AI-driven solutions is far from saturated. Their ability to maintain and grow their market share speaks to the ongoing demand for cutting-edge AI capabilities in various sectors. 📣 Market Opportunities: As AI continues integrating into everyday business operations, established and emerging platforms have substantial opportunities to capture market share. The key will be innovation and the ability to meet the evolving needs of consumers and enterprises alike. As we move forward, the AI platforms that continue to innovate and adapt to market demands will undoubtedly shape the future of technology and business. Our Metis platform will deliver market share growth statistics to help inform businesses across many sectors. This insight enables brands to stay four times ahead of competing brands. For a first-hand demo, please drop me a message, and we can set up a chat. MediaVision #Metis #AI #TechTrends #MarketAnalysis #AIPlatforms

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What is a CMS? Discover how a CMS can revolutionise your SME! Our latest blog dives into the top benefits of using a Content Management System, from streamlining your workflow to enhancing your online presence. Don't miss out on these game-changing insights! https://lnkd.in/eu83tquv #SME #CMS #DigitalTransformation

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Your brand isn’t what you say it is.❌ It’s what your audience perceives. ✅ To truly connect, you need to understand how your brand is seen through their eyes. Ready to redefine your brand? Let’s chat!🎯 Visit advocatedigital.co.uk now and grab a slot for a free strategy session. #DigitalMarketing #growth #tips #seo #foryou #strategy #explore #fyp #trends #digitalmarketingagencystevenage #uk #stevenage #london #foryoupage #marketing #socialmedia #content

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The wait is almost over! UK marketers have shared their call tracking and martech experiences, and the results are in. Join our 30-minute webinar on 4 June at 11 am to get the insights first 👉 https://lnkd.in/eztT24C6 #calltracking #marketingtrends #martech #analytics #marketingtechnology #marketing

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SEO or PPC? 🤔 At Cornerstone, we know both play crucial roles in digital strategy. SEO has helped boost long term organic visibility, revenue growth and reputation, while PPC has delivered short term immediate traffic and conversions for our clients. See how we're utilising both - https://lnkd.in/dxhJjJN #DigitalMarketing #SEOvsPPC #CornerstoneInsights

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It’s that time of year again. B2B Marketing have spoken! And that means the UK Agencies Benchmarking Report is back, and once again there's a seat at the table for us among the top B2B marketing agencies in the UK. Sample the full report and league tables here: https://hubs.la/Q02FB5wf0

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🔍 Is your brand making the impact it deserves? In today's competitive landscape, standing out is more important than ever. At Fruity Design, we're passionate about creating unique, memorable brands that resonate with your audience. From stunning logos to user-friendly websites, we craft designs that not only look great but also drive results. Whether you're a startup or an established business, we're here to help you elevate your brand to the next level. Let's turn your vision into reality! 🌟 📩 Ready to get started? Visit us at fruitydesign.co.uk to learn more. #Branding #CreativeDesign #WebDesign #Entrepreneurship #BusinessGrowth #FruityDesign

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Transparency really is everything. Naddy Onions, Marketing Director at Prezzo, had some spot-on advice about working with agencies: “If agencies don’t know the challenges, they can’t create effective solutions.” When you’re open about your goals and any obstacles in the way, your agency can come up with strategies that actually make a difference. The best partnerships happen when both sides work together with honesty and clarity. How important is transparency to you when working with an agency? We’d love to hear your thoughts! 👇 And if you’re keen for more insights, make sure to catch the full episode of UnEDited—it’s live now! 🎧 🎧 Spotify: https://ow.ly/8og850U0gke 🍎 Apple: https://ow.ly/UgO650U0gkf... 📦 Amazon:https://ow.ly/obVY50U0gkj... ▶️ YouTube: https://ow.ly/HK5F50U0gkb #MarketingInsights #Transparency #AgencyLife #MarketingSolutions #UnEDitedPodcast

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Transparency really is everything. Naddy Onions, Marketing Director at Prezzo, had some spot-on advice about working with agencies: “If agencies don’t know the challenges, they can’t create effective solutions.” When you’re open about your goals and any obstacles in the way, your agency can come up with strategies that actually make a difference. The best partnerships happen when both sides work together with honesty and clarity. How important is transparency to you when working with an agency? We’d love to hear your thoughts! 👇 And if you’re keen for more insights, make sure to catch the full episode of UnEDited—it’s live now! 🎧 🎧 Spotify: https://ow.ly/8og850U0gke 🍎 Apple: https://ow.ly/UgO650U0gkf... 📦 Amazon:https://ow.ly/obVY50U0gkj... ▶️ YouTube: https://ow.ly/HK5F50U0gkb #MarketingInsights #Transparency #AgencyLife #MarketingSolutions #UnEDitedPodcast

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🔍 In the dynamic world of PPC advertising, tracking is key to success. Our latest blog '10 Tracking Hacks You Can Implement Today' offers invaluable insights for UK digital marketers looking to refine their strategy and boost campaign performance. From UTM parameters to advanced Google Analytics integration, these hacks are designed to give you an edge in a competitive market. Read our blog for detailed guidance and practical tips. #PPCStrategies #DigitalMarketingUK #AnalyticsInsight 📈

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