Dominic Gallello

Today's coverage of Omnicom/IPG will dwarf all else, as it should, but the comment below from the FT sums up the situation well. It's a defensive move in a market where the Holding Companies are losing relevance. "It comes as traditional advertising agencies face mounting pressures, with most of the money in the industry now being siphoned off by large tech companies such as Google and Amazon that offer advertising tools as well as the marketplace to buy and sell digital ads".

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Just over 2 weeks away - if you will be joining us in Cannes, please reach out and let's set up time to chat about how you are using AI in your advertising, and how you should be considering the new formats for non-interruptive In-Scene Media - https://lnkd.in/dKpCmQBa #advertising #CannesLions #AI #innovation Omar Tawakol John Sedlak

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The use of AI to deliver strategic insights provides a competitive advantage to brands as well their retail partners. Couple this with the opportunity it provides to deliver personalisation with real purpose to improve customer experience across all touch points and you have a real game changer.

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"The cost of dullness" brilliantly summarized in two bullets: 1) Dull ads need 7% more ESOV to deliver results. That is serious $$$ down the drain. 2) Half of the ads tested are less interesting/engaging than watching a cow eat grass (literally). Now, I happen to like cows, but even so, beating "cows munching grass" must be the minimum benchmark for any ad from now on.

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Digital advertising spend is becoming more diverse. Podcast ads, social video and connected TV have made gains according to the 2023 IAB/PwC Digital Adspend report - though Search remains the bedrock. #IABUK #Digital #adspend

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✨ SXSW 2024 London - Vote for Us! ✨ For SXSW's first London event, we've submitted to panel picker a workshop exploring how we achieved our biggest collaboration yet – an unlikely partnership between a legacy FMCG brand and a creator-founded clothing line: Lipton Ice Tea x Cruel Pancake This collab signified a new era for the creator economy and what’s now possible for brands. By embracing co-creation and handing over creative control (and logo!) to a disruptive clothing line, Lipton demonstrated a willingness to adapt and embrace a new cultural identity to keep up with the evolving consumer landscape. Increasingly, creators are in charge of culture and re-writing brand-consumer relationships. This partnership is an example of how brands can leverage the power of real, high risk-high reward, co-creation to unlock relevance and brand innovation. And we want to share this story with you! We've submitted a workshop to explore how this collab happened and how it became the success it was... - with a limited-edition 25-piece clothing line - a Paris pop-up event that drew over 1,500 influencers and fans - an online game - ....and multi-million dollars in sales. I'd be incredibly grateful if you could take a moment to nominate our workshop for SXSW 2024 London - link in comments! #SXSW #SXSW2024London #Creators #BrandPartnerships #Lipton #CruelPancake

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UK marketers want to use 'Uber-Style' surge pricing. Almost half of UK marketers are considering dynamic pricing, adjusting prices based on demand, according to Emarsys research. The survey of over 250 marketers reveals that 47% are contemplating this strategy, with 15% very likely to implement it soon. The #retail and leisure sectors could see the biggest impact, with 54% of marketers likely to adopt surge pricing. Ross Williams highlights that dynamic pricing, driven by #AI, can reward loyal customers and manage high demand or frequently returned products. AI-powered tools are crucial, with 21% of marketers already using them for pricing (this number seems high to me) and 41% considering adoption. #ecommerce

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🎉 Reflecting on a busy month for us at Staffbase... 👇 🏆 We've been shortlisted for a B2B Marketing Award for Best Omnichannel Programme for our 'This Is Not Your '90s Intranet' campaign. It's the first time we've received this type of recognition for our campaigns. https://lnkd.in/dA3XZhU7 🚀 We landed in the Sifted 50: Germany - a ranking of the 50 German startups with the strongest revenue growth over the past 3 years! https://bit.ly/3NuRirH 📰 We're receiving more media coverage than ever... 🎯 Forbes: "4 Reasons Why It’s Getting Harder To Be A Successful Manager" mentioned our landmark study with the USC Annenberg School for Communication and Journalism https://lnkd.in/d8vXi6Z5 🎯 PRWeek: "61% of employees leave jobs due to poor internal comms" https://staffba.se/PRWeek 🎯 Die Welt: "Die Top-50 beim Umsatz – diese deutschen Unternehmen wachsen am stärksten" https://staffba.se/DieWelt 🎯 Business Punk: "Oh Gott, ich will nicht nach Berlin“ covering our journey as a start up in the former East Germany in an interview with our Founder and CEO, Martin https://lnkd.in/d5Z6gyfn 🎯 HR Brew: "Internal comms is huge for employee retention—but only if you do it well" https://staffba.se/HRBrew 🎯 manager magazin: "Warum das Chemnitzer Start-up Staffbase an die Börse will" about our IPO plans... https://lnkd.in/dHHSPxDy 🚀 Most importantly of all... we're winning great customers all over the world including another of Germany's biggest supermarkets, a major charity in Australia and we're now partnering with seven of the ten biggest automotive manufacturers. We're so excited to working with all of these new customers to achieve success together and up level the whole internal communications sector! 📈 And looking at our plans for 2025... we're just getting started. 📈 There are few things more gratifying than working with great people and then seeing them achieve success. And this team is one of the very best I've had the pleasure of working with... Thank you to my fantastic leaders Fabian Liebig, Lara Dobson, Melanie Bochmann, Athena Koutsonikolas, Dr. Juliane Kiesenbauer, Tee O., Giovanni Picone, Luke Pheasey, Jenny Köhler, Brian Tomlinson, Álvaro Andrés Carrillo and the whole Marketing & Communications team for everything you do each day to make this journey such a fun one! :) #employeecomms #internalcomms #internalcommunications #marketing #b2bmarketing #CMO

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This is a very well-informed and detailed examination of the complex and murky area of 'principal-based' media buying with particularly insightful comments from Ruben Schreurs It shows just how difficult it is for Advertisers to truly know what is going on in their name and with their money, so seeking independent advice, the tightest contractual terms and the most thorough audit rights are all vital to avoid the many elephant traps. But why has the world of media reached a point where the advertiser has to count their fingers after they've shaken hands with their media agency? Radical new approaches to accountability and transparency are needed, but these have to include a grown-up discussion about terms of business. We can't get to a point where fees are zero and all the margin is made on media trading, surely?

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'Proprietary Media' (or 'Principal) is a hot potato in our industry right now. A new report from the Association of National Advertisers is a great, in-depth guide to the pros and cons, with very good recommendations for advertisers. Here I go into the cons and cons and argue that it is bad for everyone and ultimately the Media Agencies themselves. I call it 'unprincipled' media. As the WFA meets in Toronto for Global Marketer Week the health of the advertising industry should be on the agenda. Advertisers may not be able to solve issues such as climate change, but they can take actions with a more immediate impact on the well-being of the people who service their needs through how they spend their money. The news piece contains the ANA report can be found here https://lnkd.in/geKeFjBX All comments welcome, as ever.

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Has Tesco got the power to be number 2 in the marketplace space in the UK? It believe it certainly does and its power is data (Clubcard Data), to be able to offer highly targeted advertising based on what you shop online or in-store. With over 1.1m grocery shoppers a week, it must be taken seriously. Please let me know what your thoughts are. Read my thoughts in the Daily Mail here > https://lnkd.in/gas5F2Zxe #tesco #marketplace #ecommerce

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Well done Instinct Digital and Cassian Scott Stephen Maynard Great traction for the ambitious growth plans at Instinct Digital - “We are delighted to partner with AlbionVC on the next stage of our journey,” said Cassian Scott, CEO.  “Our prestigious clients are fundamental to our success, along with our partners and team who have enabled Instinct to build a product that has the potential to become the benchmark in investment communications and reporting for investors." see Morningstar Synpulse Marouane Bakhtar #fintech #assetmanagement #assetmanagers #investmentmanagers #wealthmanagement #reporting #investors

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We're ramping up our Chiliz YouTube channel to bring more engaging and educational content about the sports blockchain and crypto space. 🎥✨ We need a nimble video agency that can quickly turn around dynamic, informative crypto content. Here’s what we’re looking for: - Script Writing: Capability to craft compelling narratives around Chiliz and crypto education. - Video Production: Proven expertise in producing high-quality YouTube videos consistently (aiming for one to two videos a week). Got a recommendation? If you've worked with or know an agency or freelancer who fits this description, please drop their names or tag them here. Thanks! 🙏 #Chiliz #Crypto #Video #Content

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So much gnashing of teeth about the recent UK budget and so little real understanding, especially from adland who are more concerned about their own National Insurance Contributions than the real issue and that's the prosperity of the customers of their clients. Here is my perspective https://lnkd.in/e8Chm_2d

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The clean room partnerships announced by Netflix yesterday emphasise the global scale and standout capabilities of their 3 selected partners (Snowflake, LiveRamp, InfoSum). It also highlights the measurement use cases that are gaining the most traction across media: - Audience Overlap - Post Campaign Reach & Frequency - Last Touch Attribution What other measurement use cases are being widely adopted across #DataCleanRooms / #DataCollaboration Platforms? https://lnkd.in/eG_-PiQ8

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On 10th October I’ll be speaking alongside Google at the CMO’s guide to Peak Performance, where we’ll be demystifying data and setting the scene for a redefinition of peak.   I’ll be speaking about attribution – why we can't measure everything, why you need to invest in the upper funnel and how to find more of your valuable customers.   Tickets are selling fast, so to get yours head over to the link below asap – all ticket proceeds go to mental health charity Bristol Mind.   Hope to catch up with you there!   Get your tickets here 🔗 https://lnkd.in/eiKTAN-w #PerformanceMarketing #LaunchOnline #CMOGuideToPeakPerformance #UpperFunnelStrategy #DataDrivenMarketing #MarketingInsights

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