Jo Juliana Turnbull

One for my Marketing connections. 👀👀 Marketers in the UK and Ireland (UKI) are prioritising building and retaining trust with customers and improving their use of AI tools and technologies, according to new Salesforce research in the ninth State of Marketing report.

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Between 30% and 40% of businesses in the UK do not have a website. This absence will lead to a lack of credibility, a potential loss of customers, and a struggle to grow your revenues into new areas. Having a website with 'calls to action' is essential for establishing credibility, reaching customers, and expanding your business locally and regionally. If you're one of those businesses without a website, consider the benefits it can bring. Don't miss out on the opportunity to enhance your online presence and grow your business effectively. It really isnt expensive at all and the ROI is very very quick #OnlinePresence #WebsiteDevelopment 👍 #portmouthwebsites #chichesterwebsites #portsmouthbusiness #chichesterbusiness #farehambusiness

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Are you confident your data is allowing you to get the most from your email broadcasts? Did you know? 🤔 Segmented B2B email campaigns in the UK see a 14.31% higher open rate compared to non-segmented campaigns AND 72% of UK B2B marketers report higher engagement rates when emails are personalized, making it a crucial strategy for 2024 If there are gaps in your marketing database, but simply don't have the time to clean it up, let us take that weight off of your shoulders. Cost effectively, and efficiently, we can tidy it up, validate it, and segment it based on your requirements. End result - more ROI per £ spent on Email Marketing - a channel that is shown to yield £35 return per £1 spent! Get in touch today to discuss your needs 😀

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Do you know which Google Ads are the best for SMEs? We do! And we decided to write this blog to help you get the most out of your ads. We checked for you the best Google Ads formats for SMEs in the UK. Whether you're looking to: 👉 increase local visibility, 👉 drive online sales, or 👉 engage your target audience, But that’s not all! We’re not just presenting the ads currently available in the UK—we’re also giving you an exciting sneak peek at the ad formats coming soon! Don't miss out on these insights that could take your digital marketing to the next level. Read more here: https://lnkd.in/em655FKZ #smes #googleads #ads #google

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When Google hints at another algorithm shake-up. Here’s how to prepare: Since 2020, Google has often timed big updates for November and December — right when you’re looking to close the year on a high. Here’s the likely scenario: 🔸We might see one or even two updates by year’s end. What to expect: 🔸 Rankings could be up and down during this period. Best course of action: 🔸 Hold off on major changes until things settle. If you notice fluctuations in your rankings, don’t react impulsively. Most updates stabilise in about 10 days, though major core updates can take up to four weeks. For e-commerce sites, especially when sales feel the impact, it’s natural to want to tweak things right away. However, acting without a clear strategy could actually hurt your rankings once things stabilise. Patience is essential! Here’s what you can do to minimise ranking volatility: ➤ Make sure your website is optimised for speed and technical performance. ➤ Focus on high-quality, well-researched content that serves your audience. ➤ Think about user experience first: ensure content genuinely answers users’ questions rather than being stuffed in for SEO purposes. ➤ Use Google Page Speed Insights to find performance issues, and coordinate fixes with your SEO team (FirstFound). ➤ Regularly audit and clean up your backlink profile—aim to do this every few weeks or monthly to keep things healthy. Take these steps now to stay prepared for what’s likely coming! www.firstfound.co.uk [email protected] 01619093400 #seo #searchengineoptimisation #googleupdates #firstfound

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Google Ads is the gold standard for businesses that want to find new customers for their products or services. However… have you considered Microsoft Advertising (or Bing Ads) as an alternative? In our latest article, we look at the benefits and unique features of Microsoft Ads and why it might be the ideal choice for targeting your prospective customers.

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What are the best email marketing trends in 2024? 📨 Read our latest excellent blog post written by Dominic Adam, where he gives you the lowdown on what to do and what not to do: ✅ Hyper personalisation ✅ The best times to send an email ✅ Email authentication and security   ✅ How to grow and nurture your audience Read Dom's post @ Pixel Kicks👇 https://lnkd.in/e85j6DXN #emailmarketing #audience #growth

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Imagine a world where every customer feels understood. HubSpot CRM isn't just a tool; it's a game-changer for customer service teams. Picture this: personalised interactions at scale, a unified view of customer journeys, and seamless collaboration across teams. It's not about managing data; it's about understanding people. Why does this matter? In a digital age, customers crave connections. They want to feel heard, valued, and respected. HubSpot CRM empowers teams to deliver exactly that, turning every customer interaction into an opportunity to build loyalty and trust. But there's more. Automation frees up valuable time, allowing teams to focus on what truly matters — solving problems and creating memorable experiences. Analytics provide insights not just on what happened, but on how to anticipate needs and exceed expectations. Imagine the impact on your business when every customer becomes an advocate, thanks to the exceptional service they receive. Ready to transform your customer service? Explore how HubSpot CRM can make it happen. Engage, connect, and grow with HubSpot. Your customers will thank you.

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B2B websites are facing a new challenge - meeting the rising demand for B2C-type experiences from buyers. Limited product information isn't cutting it anymore. B2B buyers now expect demos, images, videos, reviews, case studies, pricing details, and more. Invest in creating this content and you'll be more successful in attracting and retaining clients. Learn more about what buyers expect from B2B websites in our latest report "The B2B Disconnect." https://lnkd.in/eyseQ_iB #B2B #BuyerExpectations #DigitalMarketing #b2bmarketing #b2bwebsites 

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Feeling disconnected from your customers? Understanding what your customers truly want can feel like trying to hit a moving target. Without a clear picture of their needs and pain points, your marketing efforts can miss the mark. The Customer Value Maximiser Framework helps you get inside your customer’s head, giving you the insights you need to tailor your message and offerings to resonate deeply. It’s not just about what you’re selling — it’s about how you’re solving their problems. 👇 Want to understand your customers better? Download the framework for FREE in the comments below. #MarketingStrategy #DigitalStrategy #Marketing #DigitalMarketing ----------- 👍 Like this post? 👀Want to see more? Ring the 🔔 on my Profile ⬆️ Connect with me

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Want to dominate local search results? Start by optimising your Google Business Profile (GBP). I recently came across this great little guide from Moz, which highlights the eleven most critical GBP fields you need to focus on. Some nice insights here to enhance your local visibility, attract customers, and boost your online reputation. https://lnkd.in/epmUn3z6 #SEO #LocalSEO #GoogleBusinessProfile #DigitalMarketing #SME

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Join Dan, co-founder of PPC Geeks, as he unpacks the implications of the Digital Markets Act (DMA) on Google Ads within the European Economic Area. Don't miss out on key insights that could reshape your advertising strategies! 🚀 #DigitalMarketsAct #GoogleAds #EEA #PPCGeeks #MarketingTips

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Join Dan, co-founder of PPC Geeks, as he unpacks the implications of the Digital Markets Act (DMA) on Google Ads within the European Economic Area. Don't miss out on key insights that could reshape your advertising strategies! 🚀 #DigitalMarketsAct #GoogleAds #EEA #PPCGeeks #MarketingTips

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Join Dan, co-founder of PPC Geeks, as he unpacks the implications of the Digital Markets Act (DMA) on Google Ads within the European Economic Area. Don't miss out on key insights that could reshape your advertising strategies! 🚀 #DigitalMarketsAct #GoogleAds #EEA #PPCGeeks #MarketingTips

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