Grace Bowler

This is an iconic deal in the landscape of English cricket and possibly world cricket. GMR Group and Hampshire County Cricket Club and its assets, currently owned by Rod Bransgrove, have agreed to an aquistion! Rod has been such a huge contributor to the game in the UK. I personally think this deal will be the catalyst to opening the gates to further Indian investment into English cricket (not new news) which points towards a bigger holistic future of players being centrally contracted by franchises (not countries). There will be mixed views on this deal and the the future of state of world cricket. https://lnkd.in/gFKvGPsN

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Golf Club Media - what’s the audience? 🤔 Here’s some key stats around what we deliver in terms of the typical demographic: - 142% more likely to work in a senior management position - 149% more likely to have a personal monthly disposable income of £2,000+ - 58% aged 45+ - 45% AB - 16 million+ impressions delivered every 4 weeks - dwell time of over 30 minutes That’s why brands choose to add Golf Club Media to their media plans! #audience #mediaplan #oohadvertising #dooh #mediabuying #advertising #golf #sportsmarketing

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🚨 Grim Warning from NTIA: Is This the End of UK Clubs? 🚨 The Night Time Industries Association (NTIA) has just issued a stark warning: UK Clubs could vanish by 31.12.29. With 37% of clubs gone since March 2020—3 clubs per week— 150 Clubs per year - if this trend continues, we’re facing the Last Night Out before nightclubs disappear from our culture forever. Clubs are more than venues—they’re cultural landmarks that foster creativity, community, and the heartbeat of our towns and cities across the UK. Here’s how you can help: 1. Sign the petition and encourage others to do the same: https://lnkd.in/eDs-QKNj They're asking the government to: 🪩 Provide long-term financial support to help nightclubs survive. 🪩 Grant cultural protection for iconic venues, recognising them like galleries or museums. 🪩 Reform policies (like licensing and planning laws) to support the industry. 2. Email your MP.
Ask your local MP to represent you in Parliament on this issue: https://lnkd.in/ehCE_JTt 3. Share on social media.
Download the campaign assets here: https://lnkd.in/etej6S52 #clubbing #nightlife #events #eventprofsuk #ntia

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Fhitting Room has closed 3 clubs, citing “aggressive third-party” booking companies - with ClassPass being the main player in this category Very sad to see this as Fhitting Room was one of my favourite New York brands 😞 Their Flatiron club scored five stars in The Fit Guide's evaluation process and we had some great conversations with the team there Like us, they were enthusiastic and excited about the fitness industry learning from hospitality Their team even recommended Unreasonable Hospitality by Will Guidara which became one of my fav business reads! Conditions have certainly been tough in New York... The city got absolutely battered during closures Landlords were notoriously tough And our friends on the ground have said that some New Yorkers' habits had permanently shifted Fhitting Room keeps its Upper West Side studio, so do check them out if you're in New York! 💪🏼 This presents an important question... As the industry evolves, what role is ClassPass playing in the industry? Is their presence, along with other third-party booking companies such as Wellhub, having a positive or negative effect on the industry and your business? I did a podcast on this a while ago. As the industry evolves and shifts, it's a crucial conversation to keep having. Source: Athletech News #thefitguide #fhittingroom #classpass #fitnessindustry #newyork

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Nothing is Unsustainable A new month and a new article from Golf Finance , where we take an alternative approach to the sustainability game and analyse why inaction is the last thing Golf Clubs should be doing.

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UN-LIMITED MOTORSPORT is the perfect place to grow your business in an informal and entertaining way. The British Touring Car Championship offers an unparalleled platform for corporate engagement and relationship building. Key benefits for your customers: - Excellent circuit views - Customised entertainment programmes - Memorable experiences All in a very unique and special context. How you leverage this? - Strengthen customer relationships - Reward partners or employees  - Engage with key stakeholders - Drive sales through promotions - Create unique content Every UN-LIMITED MOTORSPORT partnership is customised to meet your individual brand goals and needs, making it a powerful tool within your marketing strategy. Whether you're in B2B or B2C, UN-LIMITED MOTORSPORT hospitality at British Touring Car Championship events offers a unique blend of excitement, exclusivity, and business opportunity. Duckhams Oils Aqua Pura Wingham Timber PMSE - Bob Sharpless Candeo Vision (UK) Limited Lashings World Colemans MOT & Tyre Centre #partnerships #b2b #b2c #networking #hospitality #uniquesetting #business #growth #exposure #branding #exciting

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New Post: Open Championship Venue Trusts in Toro - https://lnkd.in/gZcEwjhP, Scotland: Open Championship venue Royal Troon Golf Club has signed an exclusive partnership deal with Reesink Turfcare and Toro machinery. Royal Troon Course Manager Billy McLachlan. Glasgow, Scotland: Royal Troon Golf Club, host venue for the 152nd Open Championship, has signed an exclusive partnership deal with Reesink Turfcare and Toro machinery ahead of staging golf’s oldest major for the 10th time. The deal has provided Course Manager Billy McLachlan, who has been at the helm of the world-famous Scottish links for 31 years and overseen the preparation of the course for four of Opens, with a range of world-class equipment, including the latest electric mowers. Preparations for the championship have been years in the planning, starting as the club came out of the 2016 tournament with drainage work and then the installation of what McLachlan described as a ‘revolutionary’ new Toro irrigation system. He said: “To have the reassurance of an irrigation system which allows us to be proactive and reactive depending on weather conditions; targeted and effective with our water usage and to have an entirely different level of precision and control throughout the tournament will be revolutionary. It will take a lot of stress away.” McLachlan, who has been using Toro machinery for years, felt the timing was right to make the commitment with Reesink, especially in the run-up to and over the tournament. Plus, he had his eye on sustainable mowing options. He said: “We have a focus on using electric machinery and were extremely impressed with the Toro Greensmaster eTriFlex 3370 ride-on and Greensmaster e1021 pedestrian mowers, which will be taking care of the greens.  “Having all-electric turfcare machinery is a new addition to our fleet at The Open and I’m looking forward to the huge benefits that will bring. For one, they will allow us to get out to any areas we need to without disturbing viewers or the flow of play and we know we can work all hours needed, because they are so quiet.” Jon Cole, Divisional Business Manager at Reesink Turfcare, said: “For electric power to play such a key role in yet another Open Championship sends a fantastic message. Just like diesel machines, battery-operated mowers can also cope with the demands of producing the quality of cut and level of work demanded by a global event.”  The club has a core fleet of Toro machines and included new versions of the Toro Reelmaster 3575 and Groundsmaster 4300 mowers for fairways and roughs respectively as well as mid and heavy-duty utility vehicles in the last delivery. There’s a Toro ProCore 648s which will be instrumental in post-event recovery work. McLachlan added: “To have the support of Reesink throughout the tournament will be vital. We will have additional models of the same mac

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Why is this partnership significant 👇 Because it started with a commercial partnership, first, and due to the success of the partnership in its first season, progressed to Powerleague affiliating over 200 teams to Hampshire FA. We have worked closely with Chris D., Dean Griffiths ⚽️ 🏆 and the Powerleague team to establish a small-sided league at our King George V Football Complex (following the success at Stoneham Lane Football Complex) which took off with 10 teams back in February of this year - all teams of which have been retained. The growth of this league has also meant the small-sided providers are looking to expand the league at our site with additional slots. Commercial partnerships done right and with additional outcomes generated🏆. What started as a 1-season agreement has now transitioned into a 3-season deal 💪. [email protected] / https://lnkd.in/eYcTgggJ.

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Hands up, who had this on their bingo card for the week - How WWE and their marketing strategies can help golf clubs market themselves going forward. WWE’s marketing strategies are unique and highly effective, and there are several ways these strategies could be adapted to benefit golf clubs, especially in the UK. Let's take a deeper dive into how WWE’s approach can be translated into the world of golf: 1. Storytelling and Character Development WWE’s success is largely built on its ability to tell captivating stories and develop engaging characters. Each wrestler has a backstory, personality, and ongoing narrative that keeps fans invested. Application to Golf Clubs: Member Spotlights: Highlight the personal stories of club members and staff. Share their journeys, achievements, and unique experiences through interviews and feature articles. 2. Creating Spectacle and Memorable Moments WWE events are more than just matches; they are full-scale entertainment spectacles with dramatic entrances, music, and pyrotechnics. Application to Golf Clubs: Themed Events: Host themed tournaments and events that offer more than just golf. Incorporate entertainment elements such as live music, food festivals, and family-friendly activities. 3. Fan Engagement and Interaction WWE excels at engaging with its fans through social media, live events, and interactive content. Application to Golf Clubs: Social Media Presence: Increase social media activity by posting regular updates, live-streaming events, and encouraging members to share their experiences online. 4. Merchandising and Branding WWE generates significant revenue through merchandise sales, with fans proudly wearing branded apparel and accessories. Application to Golf Clubs: Branded Merchandise: Develop a line of branded merchandise, including apparel, accessories, and equipment. This not only generates revenue but also builds a sense of community and loyalty among members. 5. Leveraging Multiple Platforms WWE uses a variety of platforms to reach its audience, from TV broadcasts to online streaming and social media. Application to Golf Clubs: Content Creation: Produce a variety of content, such as instructional videos, member spotlights, and club history documentaries. Share this content across multiple platforms to reach a wider audience. 6. Building and Leveraging Brand Loyalty WWE has an incredibly loyal fanbase, built through consistent engagement and emotional connections. Application to Golf Clubs: Community Building: Foster a strong sense of community through regular communication, member events, and opportunities for members to contribute to club initiatives. The great thing about all these strategies is that they are possible and can be created by all golf clubs in the UK, this in turn will help create a more dynamic and engaging environment that appeals to a broader audience. In the process helping demystify Golf to people, thereby making it more accessible and enjoyable for everyone.

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What a week! Having delivered 4 free marketing strategy sessions for golf clubs this week as well as renewing strategies for our existing clients for the next 12 months we have a real understanding of how things are shaping up in the current climate. Despite nervousness around membership renewal primarily it is great to see clubs being incredibly proactive and not sitting back to see what happens. Putting a comprehensive strategy in place based on several different scenarios has given them peace of mind and the drive to keep their club moving forward. I think it is safe to say the Covid boom that so many clubs enjoyed is now being replaced by trepidation with the economic landscape but it is refreshing to see that many clubs have learnt lessons from the past and are taking positive steps now rather than waiting until it gets to desperation. Our newest client has managed to secure 4 new members this week from a campaign that has generated 35 membership enquiries at a cost of just £25.68! Feel free to get in touch to arrange your free strategy session with us and join the many proactive clubs in getting your marketing plan together - https://lnkd.in/e_88H_wt #golf #golfmarketing #golfmembership

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Back in 2021 Croner was able to help Betfred undertake an extensive benchmarking exercise across the heads of departments after a number of TUPE transfers. At this isn't something they'd undertaken before, Croner were able to help benchmark all seventeen departments! To learn more take a look here: https://ow.ly/GKlV50Sf8Rl #employmentlaw #hr #croner #healthandsafety #humanresources

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Read this fantastic article from Women & Golf we hope it will inspire more women to try, and then embrace #Speedgolf https://lnkd.in/enStjPMt

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Some of you may have seen a University of Bristol report last week highlighting that Premier League-related gambling ads were up 300% on last year.   Labelled an “explosion” by the authors from the Hub for Gambling Harms Research, it’s clear that the expectation from some communities for betting ads to be limited during live match coverage doesn’t quite align with the general opinion of the sportsbook.   One report in itself covering one weekend of Premier League action is unlikely to cause the dramatic marketing U-turn that some want, but it does bring up a few key issues that could be easily rectified, if only to show that the path of self-regulation has merit.   ⚽ If a self-imposed code of conduct suggests curbing marketing during football events, you’d like to think that there would be some sort of plateau as guidelines develop, certainly not a threefold hike. 📊 74% of content marketing posts weren’t clearly identifiable as adverts. This, if accurate to ASA rules, seems negligent and you’d like to think, straightforward to sort.   Market forces are driving operators to fight for share-of-voice however they can, but maybe in the light of reports of this kind, more could be done to improve basic marketing hygiene and compliance.   #igamingmarketing #premierleague #sportsbetting #advertising

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Top 10 new beer skus over the latest 52 weeks* *Source NielsenIQ GB Total Coverage including Discounters- Beer - Beers ranked by most £ sales added over the latest 52 weeks to WE 20th April 2024 that had £0 in sales for the same period LY. If you want to keep up to seed with the latest category insights give us a follow at Alpine Online Ltd #beer #categoryinsight #dataanalytics

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I am always surprised by the amounts businesses pay for marketing and advertising... and sponsorship or advertising with a football club has never been a consideration! Even a club like ours, we can deliver an audience in the millions for what is on paper a very small investment! Sport is often either not thought about when choosing a method or too expensive, as it is only the the "big" clubs who can deliver the audience required! We have a video on TikTok which gained over 3million views! #devonbusiness #exeter #exeterbusiness #northdevon #business #football #entertainment #hospitality #digitalmarketing #marketing #socialmedia #branding #advertisingandmarketing

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It's a big week...Looking forward to a couple of days at Leaders in Sport talking about how the business of sport is shaping up with Neil Daugherty #LeadersWeek #LeadersInSport #BusinessOfSport

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That FRIDAY feeling..... I have had some wonderfully entertaining chats with industry sales colleagues this week about the highs and lows of selling in the golf industry. It is a very seasonal business which usually maps out like this : 👉Q1 & Q4 boom periods (winter downtime at golf clubs) 👉Q2 & Q3 quiet periods (summer chaos at golf clubs) I have never been someone to look at targets or track numbers, I believe if the process is sound the results will always come. The advice I would give (this is just advice....NOT coaching 😉) would be the following: ❌️ DON'T focus on targets ❌️ DON'T force deals that aren't ready to close ❌️DON'T change your ICP (Ideal Customer Profile) just to secure a quick deal ❌️DON'T put undue pressure on yourself....it's just a sale ✅️ DO build up that pipeline during those down periods throughout the year, it will bear fruit when the time is right ✅️ DO speak to colleagues and get market insight to see what others are experiencing ✅️DO maintain your process even when things aren't going your way Keep it simple and don't over complicate things and of course, if you are having a bad day or bad week, just think of your happy place!

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Great to see the strides our client Synonymous are making with their brand 🙌 The main lesson? 𝐂𝐥𝐚𝐫𝐢𝐭𝐲. Throughout the whole website project, the two questions Darrell Fox and I have continually asked ourselves are: 1️⃣ "What does our target customer want or need?" 2️⃣ "Are we being clear enough about how Synonymous solves this for them?" It's amazing to see how many sport & tourism brands don't make these two questions the centre piece of their marketing strategy. If you're a #sport, #leisure or #tourism brand in need of clarity, I'd love to chat to you. 📧 [email protected] 💻 pathcommercial.co.uk #sportsmarketing #marketingagency #marketingfreelance

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