“Gabby has extensive experience across the key digital marketing channels aimed at customer acquisition and retention while at Smart Insights. I personally worked with her on strategy and copywriting for SEO, Google Ads, Content Strategy, Email marketing and Personalised web messaging via Intercom. I found her approach to be strategic and she used a data-driven approach to review and improve results. I enjoyed working with Gabby who was a well-liked member of the team.”
About
[INFJ 'The Counsellor'] Agile, enthusiastic, T-shaped marketing leader driving growth in…
Contributions
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You’re managing a team of social media professionals. How can you keep them motivated and on track?
Social media moves so quickly, your team needs to feel supported to make appropriate design and editorial decisions and respond to the relevant trends quickly, without an extreme sign-off process. If everybody understands which decisions can be made by who, they can get in with it safe in the knowledge of their own authority!
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How can feedback improve your teamwork skills in Energy Management?
I've found that it's best to ask open ended questions to help the person share their feedback in a more holistic manner. Don't try to shoehorn the feedback into a structure that you feel you want feedback on! You might miss this most important part! Let them decide what/how to feedback. Listen to and receive all feedback gratefully and from there choose which bits to take forward.
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How can you increase productivity and reduce stress in the workplace using teamwork?
When setting goals, work collaboratively to ensure everybody agrees the success measures that will be used to track progress, and the timescales for that. Within the marketing world, this process requires specialists and generalists to cut through the 'vanity metrics' and make sure what they're measuring actually matters.
Activity
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A bit of fun for any IT lovers (or not!) looking for a quick 10 minute escape during the Christmas hols... Play our game and help Axess Systems save…
A bit of fun for any IT lovers (or not!) looking for a quick 10 minute escape during the Christmas hols... Play our game and help Axess Systems save…
Shared by Gabrielle Wright
Experience
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Education
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Leeds Beckett University
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Activities and Societies: Kindly sponsored by the University of Leeds, I attended evening classes 4 1/2 hours a week during one academic year. Three modules: Marketing, Marcomms and Digital Marketing.
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Activities and Societies: Leeds University Union Music Society, Leeds University Union Music Impact in the Community, Leeds University Union Opera Society, Leeds University Union Backstage Society, Leeds University Union Folk Society, Leeds University Union Catholic Society.
Skills I have gained during my degree: Analytical Skills, Creative Problem Solving, Flexibility, Independent Working, Time Management, Research Skills, Presentation Skills.
Year 2 Modules: Analysis, Composition, Music in Context, Music Tech, Project in Performance.
Year 3 Modules: Analysis, Dissertation, Innovation and Entrepreneurship (Business Studies elective), Music in Context,
Auxiliary Module: Project in Performance (At request of the module co-ordinator I…Skills I have gained during my degree: Analytical Skills, Creative Problem Solving, Flexibility, Independent Working, Time Management, Research Skills, Presentation Skills.
Year 2 Modules: Analysis, Composition, Music in Context, Music Tech, Project in Performance.
Year 3 Modules: Analysis, Dissertation, Innovation and Entrepreneurship (Business Studies elective), Music in Context,
Auxiliary Module: Project in Performance (At request of the module co-ordinator I volunteered to join The School of Music Harmonic on top of my full timetable, not for credit - just for fun!).
Dissertation Title (12,000 words): 'It is the composer’s duty, as a member of society, to speak to or for his fellow human beings': Analysing Grimes.
Leeds University Union: President of LUUMIC (Leeds University Union Music Impact in the Community) September 2013 - April 2014, Secretary of Leeds Universities' Catholic Society April 2011 - April 2012. -
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Licenses & Certifications
Volunteer Experience
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Campaigner
Oxfam
- 2 years 3 months
Disaster and Humanitarian Relief
I joined the Oxfam summer music festival campaigning team during the summer holidays over 3 consecutive years campaigning for the 'GROW' project and 'Love Syria'.
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President | LUU Music Impact in the Community
Leeds University Union
- 1 year 1 month
Social Services
Coordinating a wide range of student volunteering music-based outreach projects.
Highlights include:
- Percussion workshop with the over 55s group at Headingley Hall
- Musicals and Show-stoppers concert for residents of Burley Willows care home
- 'Boomwackers' workshop with Hyde Park Brownies
- Christmas Sing-a-long at Victoria Court Methodist Centre
Recruitment, promotion, training, logistics and safeguarding responsibilities. -
Hitch-Hike!
Link Community Development International
- Present 11 years 9 months
Education
I still can't quite believe that I achieved this crazy challenge. I hitch-hiked to Morocco to raise sponsorship money for Link Community Development's East African Schools programme. I took part in a pair, together we raised nearly £800 for this worthy cause.
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Secretary and Social Media Manager
Pilgrim Cross
- Present 9 years 9 months
Volunteering for this really important charity which engages students and people of all ages to 'find faith in your feet' by walking a 130 mile Ecumenical pilgrimage to Walsingham.
Secretary April 2016-18 - Logistical planning and volunteer management
Social media manager 2017-18 - Managing the oublic facing Instagram and Twitter
Musical Director 2018-19 - Including conducting 30+ amateur musicians at Easter Sunday mass at Walsingham cathedral. -
Shed Art Volunteer
Greenbelt Festivals Ltd
- 1 month
Arts and Culture
Greenbelt is an annual festival of art, faith and justice. As a member of the art shed volunteer team, I engaged festival goers and invited them into our art shed for creativity, good conversations, and a lot of fun!
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Online Volunteer
United Nations
- 1 year 3 months
Disaster and Humanitarian Relief
Currently volunteering for Refugee Welfare Association Cameroon as Digital Campaign Manager:
https://www.rewac.org/
- Created and implemented COVID-19 fundraising campaign - web, email and social media.
- Lead web refresh including SEO strategy.
- Managed ongoing Twitter and Instagram platforms.
- Created a suite of fundraising videos and digital assets using volunteer-led filming and photography from projects Cameroon.
- Volunteer line management responsibilities. -
Alumni E Mentor
University of Leeds
- Present 6 years 4 months
Education
As an alumni e mentor, working with the student employability team, I am assigned an online mentoring relationship with a student whose needs match my mentoring style/content.
Courses
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BA Music (Industrial)
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Chartered Institute of Marketing - Certificate in Professional Marketing
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Projects
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Charity
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As anyone will tell you, I am a big believer in charity. I've done a lot of fundraising for causes I believe in but also, importantly, I enjoy practical volunteering action too. I am honoured that Oxfam have allowed me to represent them during 3 summers of Music Festival Campaigning - and I look forwards to continuing my support for their life-changing projects during my working life also.
The most dramatic action I've shown in aid of fighting poverty is definitely completing a…As anyone will tell you, I am a big believer in charity. I've done a lot of fundraising for causes I believe in but also, importantly, I enjoy practical volunteering action too. I am honoured that Oxfam have allowed me to represent them during 3 summers of Music Festival Campaigning - and I look forwards to continuing my support for their life-changing projects during my working life also.
The most dramatic action I've shown in aid of fighting poverty is definitely completing a sponsored hitch-hike to Morocco! I raised nearly £400 in sponsorship for Link Community Development's East African education project. I found this community fundraising approach fascinating and am delighted that their annual campaign is still growing. -
Music
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As a music graduate I enjoy playing music in informal settings, I particularly enjoy ensemble performance because it appeals to my social nature. I enjoy keeping an open mind about what I play, where, and with whom, which has lead to some fantastic experiences in the arts. I'm currently playing a lot of folk music and have enjoyed taking part in folk festivals at Southwell, Shrewsbury and The Wirral.
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Practising my faith
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I'm very proud to be an active member of the Catholic Church and I feel a huge sense of satisfaction from contributing toward Christian action in my local community - such as sandwich runs and elderly befriending. I practise my faith in partnership with young Catholics internationally, having taken great inspiration from involvement with global movements such as World Youth Day, a meeting of 4 million young Catholics in Rio de Janeiro, 2013; and Taize, an Ecumenical Monastic pilgrimage in…
I'm very proud to be an active member of the Catholic Church and I feel a huge sense of satisfaction from contributing toward Christian action in my local community - such as sandwich runs and elderly befriending. I practise my faith in partnership with young Catholics internationally, having taken great inspiration from involvement with global movements such as World Youth Day, a meeting of 4 million young Catholics in Rio de Janeiro, 2013; and Taize, an Ecumenical Monastic pilgrimage in Burgundy, France, which welcomes up to 3,000 visitors each week.
But you don't have to travel overseas to practise your faith! I also take part in a 130 mile Pilgrimage during Holy Week walking from London to Walsingham. We lived very simply for the week and spent the day mostly in prayer and reflection. I really benefited in my personal development from this incredible journey.
Languages
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French
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German
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Recommendations received
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