Rachel Glazier

Our Copywriter, Hayley, shares her top tip for writing copy that converts ✍️ Creating content that speaks directly to your audience’s needs and interests builds trust and engagement, driving better results for your marketing efforts 📈 Want more expert guidance? Discover how a content marketing strategy can transform your business. Call 80/20 Digital today on 03 9042 0714 or visit our website: https://bit.ly/3xjm6Hr #digitalmarketing #8020digital #digitalmarketingagency #melbournedigitalagency #socialmediamarketing #seo #onlinemarketing #writingtips #copywriting #knowyouraudience #contentwriting

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We’d love you to join us for our exclusive ‘Navigating NIS2: Shared Responsibility Strategies’ roundtable on 20 November. During this informative event, we will be answering these three crucial questions: ❔ How are Scottish businesses managing security across both IT and OT environments? ❔What practices can be put in place to prevent cyberattacks aiming to disrupt critical operations? ❔ How can we create effective plans for incident response and recovery? Addressing these concerns is crucial for OT-heavy organisations to comply with NIS2 and safeguard their operational technology against evolving cyber threats. By the end of the day, you will have: ✅ Discovered practical strategies for improving security and compliance from industry leaders including ex-CISO from Capita. ✅ Learned about the requirements and implications of NIS2 and how to navigate these new regulations effectively. ✅ Connect with peers, industry experts, and vendors during networking sessions and lunch, fostering relationships that can support your business's security and efficiency goals. ✅ Participated in discussions about engaging stakeholders, addressing business challenges, and effectively communicating risks within your organisation. ✅ Left with clear key takeaways, summaries, and next steps to help you address your security and efficiency challenges effectively. This exclusive roundtable takes place on 20 November between 09:30-15:00 at Gleneagles Townhouse in Edinburgh. There are only limited spaces available so secure your attendance now: https://lnkd.in/epPhrGW6

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How marketers can benefit from online co-working: a new blog post from The Chartered Institute of Marketing:

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Preparing to rename your B2B brand to drive enduring value creation? Hear from our UK-based naming expert James McCarthy on the five factors to consider as you get started. Developing a compelling B2B brand name is one exhaustive (but exciting) process. Thinking about the five factors can help you set internal expectations for the journey—and ensure your new name speaks to the best of who you’re becoming. Read about renaming your B2B brand successfully here: https://lnkd.in/ew7qW3aA #B2B #B2Bbranding #B2Bbrandnames

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What's stopping you from launching your very own Account Based Marketing programme? Too little time? No internal buy-in? Not really sure where to start? We tackle the big barriers and offer up simple solutions in our latest blog! https://lnkd.in/eT6VcrAw #abm #accountbasedmarketing #b2bmarketing #marketingblog

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"Give Your Junior Markers a Solid Foundation for Their Careers! The Level 3 Multi-Channel Marketer Apprenticeship is meticulously crafted to cultivate the skills and knowledge essential for turning junior marketers into highly motivated and productive members of your marketing team. Developed in collaboration with some of the UK's foremost organizations, with Government funding available, this apprenticeship is an extremely cost-effective way to train up new talent. Learn more: http://tinyurl.com/PAmcmL3 #ApprenticeshipshipsUK #Marketing #SkillDevelopment #DigitalMarketing #ApprenticeshipJourney #CareerPath"

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📢 Over 4,000 B2B marketing and comms pros have seen this already – make sure you don't miss out…! The latest edition of our newsletter - Insights in your Inbox - has dropped. As always, it’s packed full of B2B tech findings, research top tips and brand-new client releases. Check out a sneak preview below – and then get yourself signed up for the next one here: https://lnkd.in/ec89KHeY #marketresearch #b2btech #b2bmarketing

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Over the past 12 months, 59% of B2B marketers have been asked to deliver more with fewer resources. 🤔 Are you one of them? We've put together 5 top tips on squeezing more from your 2025 budgets. 💸 From aligning with sales, to (yes, you guessed it...) AI 🤖 https://lnkd.in/eCiKAwJv #b2bmarketing #marketingbudgets #ai #salesandmarketing

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Your competitors are enjoying the results of taking part in a Truth Lab, so why not you? All you need to know is in this blog. https://lnkd.in/efHZ4s7K

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🌿 Effective collaboration is key to real climate action. That’s why Clear Channel UK have been working with local authorities for decades, supporting innovative initiatives like Aberdeen Meadows-in-a-Box and Bristol City Leap. By demanding transparency and setting higher benchmarks, we can help ensure commitments go beyond lip service. But what else can be done? Partnerships and Creative Director, Louise Stubbings (she / her), answers the question in the latest Local Government Chronicle. Read it here: https://okt.to/yTrAqU #PlatformForGood #Sustainability

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It's here! Get ahead of the game and discover the Top 50 UK B2B Marketing Agencies for 2025! 👀👇 Don't let your business get left behind! 🚀 Are you looking to elevate your business with the best marketing strategies tailored to you and your brand? 🌟 Make early moves and check out our ultimate list of the top 50 UK B2B marketing agencies for 2025! These industry leaders are setting new standards in innovation, creativity, and results.   🔗 Explore the ultimate list: https://lnkd.in/etkum29j   #B2BMarketing #MarketingAgencies #TopMarketingAgencies

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In the third instalment of our series of long read articles, Tom Brook presents "The Ultimate Content Strategy Guide." If your business is preparing to develop a content strategy, this guide offers a comprehensive roadmap drawn from over a decade of experience. Check it out here: https://lnkd.in/gJ688eat #contentmarketing #contentstrategy #content

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🌿 Effective collaboration is key to real climate action. That’s why Clear Channel UK have been working with local authorities for decades, supporting innovative initiatives like Aberdeen Meadows-in-a-Box and Bristol City Leap. By demanding transparency and setting higher benchmarks, we can help ensure commitments go beyond lip service. But what else can be done? Partnerships and Creative Director, Louise Stubbings (she / her), answers the question in the latest Local Government Chronicle. Read it here: https://okt.to/T6dHJh #PlatformForGood #Sustainability

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🌿 Effective collaboration is key to real climate action. That’s why Clear Channel UK have been working with local authorities for decades, supporting innovative initiatives like Aberdeen Meadows-in-a-Box and Bristol City Leap. By demanding transparency and setting higher benchmarks, we can help ensure commitments go beyond lip service. But what else can be done? Partnerships and Creative Director, Louise Stubbings (she / her), answers the question in the latest Local Government Chronicle. Read it here: https://okt.to/lLCqi5 #PlatformForGood #Sustainability

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Have you adopted AI into your workflow? Earlier this year, we surveyed UK marketers and found that over a third have already integrated AI into their workflows! Tools like Google’s Performance Max are helping optimise ad performance, and AI is freeing up time and budget for marketers to focus on other strategies. Join us for an exclusive webinar where we'll reveal 5 steps to generate leads with AI. 📅 Date: 17 October 2024 🕑 Time: 14:00 - 14:30 Save your seat👉 https://lnkd.in/e6Jt9kSV #ReceptionalXMediahawk #leadgeneration #leadgen #marketing #AI #marketingstrategy

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