Anna Lou Greiner-Ellam

🎙 Ready to Unlock the secrets of custom bidding and attention-based strategies?🚀 🌟 Join Masaki HALLE, Thomas Chaigneau and Florent Couton our data, tech and programmatic experts from Havas Media Network and DBI along with Lucie de Hauteclocque from Google. We'll explore how these cutting-edge techniques leveraging DV360 unique features are revolutionizing the way brands connect with consumers, delivering more impactful, relevant, and ultimately, successful advertising campaigns! Click the link below to tune in and discover MOMA by Havas 👇 #GoogleMarketingPlatform #DigitalMarketing #Podcasts #LearningJourney #MarketingInnovation #GrowthMindset #Attention ✨🚀

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SEO in France – What You Need to Know to Optimize Your Website 🇫🇷 🔍 Discover the essentials of SEO in the French market: 📚 Language and Localization: Ensure your website is in French and culturally adapted. 🔎 Keyword Research: Focus on French keywords using tools like Google Keyword Planner. ✍️ Content Quality: Create engaging content tailored to French users. 🏢 Local SEO: Register your business with Google My Business and get local reviews. 📈 Backlinks: Build high-quality links from reputable French sites. 📱 Mobile Optimization: Ensure your website is mobile-friendly. ⚙️ Technical SEO: Optimize for speed, security (HTTPS), and clean code. Stay ahead in the competitive digital space with these key strategies! 💻✨ Read Full Article: https://lnkd.in/dj5e6Srk #SEOFrance #DigitalMarketing #SEO #FrenchMarket #LocalSEO #SEOOptimization #OnlinePresence #TechTips

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If you’re planning to market to the French audience, there are some important market nuances you need to be aware of. One account that I’m working with is targeting the Québécois market - we approach paid media in the market slightly different due to these important structural differences. The big surprise for many advertisers is that Linear TV (traditional TV) performs strongly in this category as a significant amount of Québécois related content remains readily available on Linear TV. In Ontario, roughly 61% of views are on Linear TV while in Quebec, it’s closer to 75%. One reason behind this is that content in Quebec on streaming platforms is often not fully adapted. Although platforms offer dubs of content, the experience is not as streamlined. Meanwhile, there is a wealth of homegrown French content that is presented heavily through Linear TV, which also supports the preference for Linear in the French market. The second surprise is that paid TV is much more efficient in the Québécois market relative to Ontario. You can find Linear TV CPMs at half the price in the Québec market relative to Ontario. Because of this efficiency (and the higher response rates on ads), it has been a strong performing market for this account!

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Unleash Multilingual Google Ads Campaigns Across Europe ✨ AdsRank, your European and Francophonie growth reference, empowers businesses to reach targeted audiences in France, Switzerland, Belgium, Luxembourg, and other regions. We leverage: - In-depth Market Knowledge: Utilize our expertise in European and Francophone search trends to craft culturally relevant campaigns. - Multilingual Keyword Targeting: Meticulously research and select high-performing keywords in French and other European languages to attract qualified traffic. - Localized Landing Pages: Ensure seamless user experiences with landing pages optimized for each target market and language. Partner with AdsRank for multilingual Google Ads mastery across Europe! #GoogleAds #MultilingualMarketing #EuropeGrowth #Francophonie #AdsRank

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Results Matter: Data-Driven Google Ads in Europe & Francophonie! 🇫🇷🇪🇺 AdsRank, your European and Francophone growth reference, is passionate about data-driven results. We optimize your Google Ads campaigns for success across Europe and French-speaking countries, ensuring you see a real return on investment and find new clients throughout Europe. #ResultsOriented #GoogleAdsExperts #EuropeGrowth #Francophonie #AdsRank

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Avoid Costly Mistakes When Entering Francophone Markets! ❌ Understanding local consumer behavior, using culturally relevant messaging, and optimizing for language nuances are crucial for success. Ignoring these can lead to wasted ad spend and a disconnect with your target audience. Follow us for weekly insights on navigating Francophone markets and boosting your European campaigns! #MarketEntry #BusinessGrowth #EuropeExpansion #FrancophoneMarkets #CulturalInsights

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How has it almost been a week since we got the train down to brightonSEO?! Two days of new learnings, getting to know new team members, spending the day with lovely clients, seeing old colleagues and basking in the sun by the seaside. But most of all, I am super proud of Alexandre Hoffmann and his amazing talk during BrightonSEO. He shared his insights on making your SEO campaign successful, by bridging the gap between SEO strategy and implementation. Were you at BrightonSEO? What was your favourite part of the two days? Let me know in the comments! #BrightonSEO #SEO #WithPassion

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Discover two ways to boost your site's visibility with backlinks 🔗 Here’s a straightforward guide to get you started: 🚀 Option 1: RocketLinks.net - this platform is a go-to in France, though it comes with its caveats: ➡ High cost and complex interface ➡ Reflects the industry's opaque nature Despite these challenges, it remains a leading solution in a competitive market. 👨‍💻 Option 2: Hire professionals on Fiverr - you can find economical and effective options here! ➡ Search for "backlink" on Fiverr ➡ Contact at least five providers ➡ Request their site lists with actual traffic (watch out for those with high DA but no real visitors!) ➡ Ensure their sites align with your business sector And you, ever tried any unique methods for building backlinks? 🤔 #SEO #DigitalMarketing #Backlinks #ContentMarketing

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Partner with AdsRank for Google Ads campaigns in European and Francophone markets (France, Switzerland, Belgium, Luxembourg) that continuously improve and delivered a 25% reduction in cost-per-acquisition for a client in the travel industry. Our monthly meetings ensure your campaigns stay aligned with your evolving business goals for maximum impact. #GoogleAdsEurope #ContinuousImprovement #ClientSuccess #EuropeExpansion #FrancophoneMarkets

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Was a pleasure to work on this case study with Orange and Laurent CLARAMONTE! Customer feedback is critical, but collecting it can be difficult. Orange did an AMAZING job driving survey participation and unifying experiences across its ten apps. 30X more monthly responses and +9 point better NPS rating. That's how it's done 👏 #customerexperience #customerengagement #mobilemarketing

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🔑 Unlock the full potential of your programmatic campaigns with our latest guide on audience segmentation! 🌐🎯 Discover how to tailor your ads to meet the exact needs of different audience segments, boosting engagement and ROI. Our new article explores strategies to identify and target specific demographics, interests, and behaviors that align with your brand's goals. Start mastering the art of precision advertising now! 📈✨ 👉 Read more here: https://lnkd.in/gj-W8nV2 \#FullForceAd \#ProgrammaticAdvertising \#MarketingTips

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Be sure to check out our INP webinar tomorrow guys, Chris & Michael know their stuff on all things INP & Core Web Vitals! #seowebinar #inp #corewebvitals

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So - I was dragged, kicking and screaming, to do a podcast ... "In this engaging podcast interview, Gary Cooper, an Artificial Intelligence or AI lead generation and marketing specialist based in France, shares his 30-year experience in copywriting and transition into AI integration. The discussion covers how AI tools have evolved from early applications like Frase and Quillbot to current platforms like ChatGPT, Claude, and Gemini, highlighting the practical applications for business leaders and entrepreneurs. The conversation explores how AI can enhance productivity without replacing human creativity, particularly in areas like research, customer service, and lead generation. Cooper emphasizes the importance of understanding different AI models for specific purposes and discusses the cultural and linguistic challenges of AI adoption in France, while providing insights into effective implementation strategies for businesses. A simple task that previously took a full day can now be completed in 90 minutes using AI tools for research and content creation. France shows a resistance to AI adoption, with cultural and linguistic barriers affecting implementation compared to Nordic countries. Customer service is evolving through advanced natural language processing, enabling more intelligent and integrated automated responses. Businesses should start with small pilot projects and cross-functional teams when implementing AI solutions. Research efficiency has dramatically improved with tools like Consensus, which can analyze and summarize multiple academic papers in minutes. The biggest misconception among Chief Executive Officers or CEOs is that AI will replace workers rather than augment their capabilities. Prompt engineering has become a highly valuable skill, with significant market demand and compensation. Using AI, "dead" leads can be revived, or eliminated, in minutes, using SMS campaigns with intelligent messaging and no human intervention. Language differences present unique challenges, with French having fewer words than English, affecting AI translation and understanding. Integration costs and training requirements present initial challenges but offer long-term competitive advantages. AI should be used as a starting point rather than a final product, especially in creative work. Delaying AI adoption will mean higher catch-up costs and competitive disadvantages in the future. https://lnkd.in/etA24MYe

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Google's AI Overviews are raising big questions for SEO agencies and their clients -- even in countries where they're not yet available. Sonata Insights made its debut in the French media last week. Here's what I told Claudia Cohen and Le Figaro: "Google AI Overviews are a shock for the search advertising industry, but it was a necessary shock. As soon as online consumer behavior begins to change due to AI, advertisers will inevitably have to change their behavior and their strategy." I also shared my prediction that advertisers eventually will be able to bid to be placed in AI Overviews -- not just in ads that appear next to the overviews. For now, things are moving more slowly; after some embarrassing AI overview responses surfaced, Google put the brakes on some aspects of the rollout, limiting some types of queries and removing satire websites and UGC sites from the responses.

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Results-Oriented & Data-Driven in Europe & Francophonie! 🇫🇷 At AdsRank, we're passionate about helping businesses achieve real results in Europe and Francophone markets. Our data-driven approach ensures your Google Ads campaigns are optimized for success. See the difference a certified Google Partner can make! 🤩 #ResultsOriented #GoogleAdsExperts #EuropeGrowth #FrancophoneMarkets #AdsRank

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Ready to elevate your Snapchat advertising game? Discover the key insights about how much Snapchat ads cost in our article! Here's what you'll learn: 1️⃣ What the cost of your Snapchat ads depends on, 2️⃣ What bidding strategies you can choose to manage your ad spend better, 3️⃣ How to spend less on your ads while getting great results. Want to learn more? Dive into the full article for expert tips and tricks: https://lnkd.in/dYejaejY 💡 #SnapchatAds #BoostROI #AdvertisingTips

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🥁 Yes. The wait is finally over. We are introducing Contentoo's 2024 Localisation Report! As global markets continue to become increasingly interconnected, localisation has never been more critical. What’s inside the report? 💛 Embrace AI and machine learning: 70% of industry experts are now leveraging AI to transform localisation processes. It's time to harness this technology to stay ahead. 🔎 Focus on quality control: With concerns over quality in localisation on the rise, nearly 70% of professionals highlight the necessity of stringent quality checks. 🤑 Opportunities for cost efficiency: Even as spending levels stabilise, there's a clear path to reducing localisation costs by up to 30% through advanced machine translation technologies. The insights from global experts make this report a valuable resource for anyone looking to enhance their international market strategies. Ready to go global? Read the full report and transform your approach to international markets!  https://lnkd.in/eV5n2TNc

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