Francesca Aita

⏳ Just 4 days left to make your voice heard! We're calling on all Black PR and comms professionals to share your experiences. Together with PRWeek UK and Opinium, our One Step Forward Two Steps Black survey aims to uncover the truth about inequities, celebrate successes and set a new standard for our industry. Back in 2020, nearly half of Black communication pros told us they’d never received an internal promotion. We want to know if things have changed. Are you being hired, recognized, and rewarded fairly? Your input is crucial to shaping meaningful recommendations for change. The survey is anonymous and takes just 6 minutes to complete. 🔗 Hit the link below to participate and help us pave the way for a more equitable future in PR and comms. 📅 Remember, the survey closes this Friday, 28th June 2024. Let's make a difference together! ✊🏾 https://lnkd.in/eM--X-Fs

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Back in 2020, nearly half of Black communication professionals reported never having received an internal promotion. That's shockingly dismaying! As a 100% BME-staffed agency, we encourage every Black PR professional to join the survey. Let's see what progress (hopefully) has been made, and most importantly, affect change!

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💡What are some signs your organisation would be a great fit for Broadcast Revolution’s Newsroom?💡 The media needs expert voices from a variety of sectors to comment on the biggest stories of the year. By planning for what’s ahead and reacting to breaking news, our Newsroom can help brands raise their profile through the insight and expertise they provide. But how do you know if this will be an effective way for your organisation to gain coverage? Here are some questions to ask yourself: 📌Do you have spokespeople with authoritative, expert voices on key issues in the news agenda? Industry knowledge can be invaluable for producers looking to add depth to a story. 📌Can you be agile in responding to opportunities? The high-speed nature of the rolling news agenda means organisations often need to be quick on their feet to lend their voice. 📌Are there several people in your organisation with a diversity of experience and backgrounds who can be media-trained to speak on behalf of your company? News producers will always endeavour to choose the best fit for any given story. At Broadcast Revolution, former journalists Ashleigh Carroll and Mike Young are ideally placed to recognise where your spokespeople can add value to news stories, and we can help you become “newsroom-ready” through media training and crafting your key messages. To find out more, email Mike on [email protected] #NewsAgenda #Spokespeople #MediaTraining https://lnkd.in/eaQkTM2J

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🌿 Effective collaboration is key to real climate action. That’s why Clear Channel UK have been working with local authorities for decades, supporting innovative initiatives like Aberdeen Meadows-in-a-Box and Bristol City Leap. By demanding transparency and setting higher benchmarks, we can help ensure commitments go beyond lip service. But what else can be done? Partnerships and Creative Director, Louise Stubbings (she / her), answers the question in the latest Local Government Chronicle. Read it here: https://okt.to/HfZcxX #PlatformForGood #Sustainability

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One step forward two steps Black? We want to hear your experiences of what it’s like to be Black in PR and comms today. Together with PRWeek UK and Opinium, we are opening our One Step Forward Two Steps Black survey to uncover inequity where it exists, recognise successes in creating a diverse pipeline and retaining talent, and crucially - to provide a benchmark for the industry to make change. The inaugural One Step Forward Two Steps Black survey in 2020 found that almost half of Black communication professionals had never received an internal promotion, with talent having to move to a different agency or company to rise up the ranks.  Has progress been made? Are you having a more equitable experience? Are you being hired, recognised and rewarded for your contributions? We need to know so we can shape recommendations to drive change. The anonymous survey takes just 6 minutes to complete. Complete the survey here: https://lnkd.in/eM--X-Fs Kamiqua Lake (nèe Pearce) Founder of UK Black Comms Network says "As the old adage goes: what gets measured gets improved. The industry's focus continues to be on attracting Black talent into entry level roles. We want to understand what progress our industry is making on this and how organisations are rewarding Black talent within their companies."   You can read more in PR Week here: https://lnkd.in/ewPJbcE4 Special thanks to Eliza Wiredu Rhoneece Patterson Priya Minhas

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Good news or bad news - TV no longer the single main source of news In the #UK "#Television is no longer the single main source of news for UK adults, as Ofcom research shows online sites and apps are now as popular as TV news for the first time." Whether this is good or bad, it is undoubtably inevitable. The internet opened up the world of news and made other non-mainstream media sources available at the click of a button. That has huge positives. Alternative media has different takes, different focuses that traditional media, looks at details that mainstream television news doesn't highlight. Depending on the type of news, it can really enrich and compliment understanding of the world. However, the obvious negatives is that fake news floods the zone, people are ciphoned into their own bubbles of what is real and what is fake. People can tailor the news to their own biases and interest, and that is causing a schism in societies. All these changes underscore the importance of #publicservicemedia in the ever-changing media landscape. The importance of having impartial and fact-based media in a divided newscape is so important. Corporate media has business interests, and online independent media varies in quality enormously. It's important for PSBs to embrace this change and ensure that they are not just present or considered a TV-only news source, but be across all platforms. In the UK "Public service broadcasters (#PSBs) remain an important way to access news. BBC One remains the most popular individual news source, while news across all BBC platforms (TV, radio, news website, Sounds and iPlayer) still reaches 68% of all UK adults. ITV1 is the second most popular individual news source." "Online news sources – and social media platforms in particular – are rated much less favourably than traditional platforms such as TV and radio for accuracy, trust and impartiality....Audiences still consider ‘trusted and accurate UK news’ as the most important societal feature of public service media (PSM), with nearly half of respondents (49%) ranking it among the top three attributes...PSBs, on the whole, consistently deliver well in this area, with 63% of respondents rating PSB news as ‘trusted and accurate’." In summary, the moves to online news is inevitable. Some independent media is great, and a great benefit to that, but others are a danger to understanding of truth and facts. In the battle to establish truth and facts, the public service media, with the mission to inform, has to lead the way and reach audiences where they are. They require support from governments to continue to offer this vital service. It's a fact that the stronger support and independence of #psbs the stronger society's democracy is. #newsmedia #news #socialmedia #tvindustry #mediaindustry #tvnews #broadcastmedia #broadcasting https://lnkd.in/ekCxFKxC

There's been a lot of media commentary during the 2024 UK election campaign about the impact of missteps and decision-making on political reputation. Questions have been asked about politicians' communications advisers, the quality of their strategic advice, their ability to spot potential traps, and their power to influence their leaders. But less discussed, and even more important, is the ability of communicators and their bosses to inspire. It's the key to leadership, creativity, innovation, overcoming obstacles, securing stakeholder support, and delivering transformational change and positive impacts. What appears out of reach, beyond our capability or simply not worth the effort suddenly becomes a goal worth fighting for, and a real possibility. But where and how do we get our inspiration? Inspiration can come from many sources: collaborating with others, art and music, exercise, and even sleep. For us, opening our minds and immersing ourselves in nature can be really powerful. As communicators, we're permanently tied to technology. Smartphones, tablets, laptops, radio, TV, and social media are our key platforms, but they can be restrictive blockers too. Kinnoull Hill, overlooking our home city of Perth, is our frequent inspiration, from the many woodland walks to the fantastic views over the Tay valley. Nature's panoramic scale can give extra, eye-opening perspectives. Calm away from a frenetic environment can spark fresh insights. And while familiar, every additional visit brings new discoveries. Communication opens doors, but inspiration connects. Better conversations. Positive partnerships. Smarter impacts. #communications #inspiration #nature #creativity #collaboration

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PA Mediapoint's latest whitepaper is a must-read for those keen on understanding the post-election landscape. Our specialist reporters offer valuable insights into ESG, health, politics, along with analysing the impact of the new Labour government on businesses. This is just a glimpse of the in-depth analysis that PA Mediapoint delivers regularly, along with the tools to help your organisation shape your voice in an ever-changing media landscape. 📣 Don’t miss out- download the briefing today! #Election #Politics #UKPolitics #PR #PublicRelations

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✨ Meet Miriam and Claire: Two Donors, Two Paths✨ In our free white paper, “Moving Beyond RFM to Audience-First Journeys,” discover how moving beyond traditional RFM models can uncover hidden donor potential. Download your free copy now: https://lnkd.in/gG9Yw5dV Examine case studies, explore advanced analytics, and see how personalization can transform donor engagement. Learn why you should shift from RFM to model-based, audience-first solutions for happier, more profitable donors. #WeAreMoore

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Connect fore!

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🌍 Sorry to miss some key industry events this week, but it’s always great to stay in the loop by reading reports. There are many interesting insights in this report but one particularly captured my attention (I have simplified it here). Despite the buzz, interest and investment, AI (and big data) still seem to be lagging when it comes to delivering value in the media industry. Why is this happening? While there’s always an initial gap between technology innovation and value creation, I think that there’s much more at play here. There are some good reasons behind this trend cited in the report, but I suspect that this (how do we derive value from AI and data) will be a conversation that we’ll continue to have next year. Looking forward to it! #MediaTech #IndustryTrends

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The Unstereotype Alliance has come together with Tesco, Kantar and Acast for a first-of-its-kind study into the diversity of audio advertising in the United Kingdom. ⚠ Women make up 51% of the UK population but only 36% of audio ads feature female voices as the lead. The results show there is still work to be done to unstereotype audio advertising, but also provides brands with an opportunity to make small changes that can have a big difference. ➡️ https://lnkd.in/eRM9WA5S

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Is it still one step forward and two steps Black? The UK Black Comms Network together with PRWeek UK and Opinium has opened the One Step Forward Two Steps Black survey to uncover inequity where it exists, recognise successes and provide a benchmark for the industry to make change. Initially launched in 2020, the One Step Forward Two Steps Black survey found that almost half of Black PR and communication professionals had never received an internal promotion, with talent having to move to a different agency or company to rise up the ranks.   Has progress been made? The survey is open now and open to Black, PR and comes professionals working in the UK, link here: https://lnkd.in/eM--X-Fs Together our voices will drive the change we are all striving for! You can read more in PR Week here: https://lnkd.in/ewPJbcE4 Bookmark https://lnkd.in/d9yAgcu to stay updated

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Discover the power of radio for your brand 📻 The high reach of radio, combined with its mood-enhancing effect on listeners across a variety of occasions and locations, means it can play a broader and more ambitious role for brands. Radio isn't just about music and talk shows; it's a dynamic medium that connects deeply with audiences, creating memorable brand experiences. Whether it's during the morning commute, at work, or winding down in the evening, radio's unique ability to engage listeners in real-time offers unparalleled opportunities for advertisers. The personal connection and trust that radio hosts build with their audiences can significantly amplify your brand message, driving both awareness and action. Find out how radio can work hard for your campaign and explore the diverse roles it can play in your marketing strategy. Visit the link in the comments for more information.

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Word is out! I will be hosting a panel at Advertising Week Europe with senior marketing leaders at BBC ITV and Channel 4. I can’t wait to sit down with Jane Stiller Katie Jackson and Paul Davies and discuss where TV is going and how marketers can navigate these times of change. Will you be there? #aweurope24

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What an insightful discussion at #CannesinCairns! It's great to hear about the impact of audio-centric campaigns from industry leaders like Menulog and Lion. These key takeaways reinforce the importance of strategic audio planning. Let's keep elevating the role of audio in brand building! 📻

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IBC may be behind us for another year, but it's definitely not forgotten! While you're busy with your followups, factor in a read of our IBC 2024: Demand vs Supply report to arm yourself with some useful insights.

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