💡What are some signs your organisation would be a great fit for Broadcast Revolution’s Newsroom?💡 The media needs expert voices from a variety of sectors to comment on the biggest stories of the year. By planning for what’s ahead and reacting to breaking news, our Newsroom can help brands raise their profile through the insight and expertise they provide. But how do you know if this will be an effective way for your organisation to gain coverage? Here are some questions to ask yourself: 📌Do you have spokespeople with authoritative, expert voices on key issues in the news agenda? Industry knowledge can be invaluable for producers looking to add depth to a story. 📌Can you be agile in responding to opportunities? The high-speed nature of the rolling news agenda means organisations often need to be quick on their feet to lend their voice. 📌Are there several people in your organisation with a diversity of experience and backgrounds who can be media-trained to speak on behalf of your company? News producers will always endeavour to choose the best fit for any given story. At Broadcast Revolution, former journalists Ashleigh Carroll and Mike Young are ideally placed to recognise where your spokespeople can add value to news stories, and we can help you become “newsroom-ready” through media training and crafting your key messages. To find out more, email Mike on [email protected] #NewsAgenda #Spokespeople #MediaTraining https://lnkd.in/eaQkTM2J
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We’re thrilled to have partnered with Audacy, Inc. on a new study that dives deep into the evolving role of news radio in today’s media landscape. Our research uncovered some fascinating insights into how listeners are engaging with news content, and the unique opportunities this presents for brands. 🔍 Want to learn more about how radio is shaping the way consumers stay informed? Check out Audacy’s Marketer’s Guide to News Radio for the full details: https://lnkd.in/gQKasTBq #marketresearch #newsradio #media #consumerinsights #brandtrust #AlterAgents #Audacy
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The 2025 report is here and available for download! For all the latest broadcast insights, check it out!
IT’S HERE! From Terrestrial to TikTok: the Broadcast Revolution Trends Report 2025 shows how the “content boom” and the battle for trust are the biggest challenges facing broadcasters and PRs. We surveyed the UK public, PR professionals, and broadcast journalists, to bring you data that uncovers: 🔴 The news consumption habits of the UK public across multiple platforms 🔴 Why broadcasters are feeling the pressure in the face of fake news and AI 🔴 Why diversity remains a key issue 🔴 Why the evolving role of broadcasters reflects a growing trend in the battle to deliver earned and owned campaigns Don’t miss out - download your copy today. https://lnkd.in/e8dkQ7RM
2025 Broadcast Trends Report - Broadcast Revolution
https://www.broadcastrevolution.co.uk
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Curious about what’s shaping the future of broadcast media? Our latest Broadcast Trends Report is now available for you to explore. Catch up with the insights and strategies highlighted in our latest event, where industry leaders broke down the report’s key findings. Findings include critical insights on trust, authenticity, and evolving roles within the broadcast landscape. We also explore the impact of digital-first platforms, the integration of AI, and the changing needs of today’s media. Missed our event? You can now watch our on-demand version of the session and catch up on the key highlights and expert commentary. Don’t miss out on this essential guide to staying ahead in the industry and why it’s important to build multi-platform campaigns. Watch on-demand & download your copy of the report here: https://lnkd.in/eA2dZQWh
IT’S HERE! From Terrestrial to TikTok: the Broadcast Revolution Trends Report 2025 shows how the “content boom” and the battle for trust are the biggest challenges facing broadcasters and PRs. We surveyed the UK public, PR professionals, and broadcast journalists, to bring you data that uncovers: 🔴 The news consumption habits of the UK public across multiple platforms 🔴 Why broadcasters are feeling the pressure in the face of fake news and AI 🔴 Why diversity remains a key issue 🔴 Why the evolving role of broadcasters reflects a growing trend in the battle to deliver earned and owned campaigns Don’t miss out - download your copy today. https://lnkd.in/e8dkQ7RM
2025 Broadcast Trends Report - Broadcast Revolution
https://www.broadcastrevolution.co.uk
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How do you get reporters to pay attention to your press releases? What the difference between a media invitation and a media release? When should you offer your story exclusively to a reporter? And which one do you choose? All these questions baffle anyone who has tried to understand an ever-changing media landscape. As a former member of the media – and someone who interacts with newsrooms on a regular basis – I understand their decisions and priorities. If you want to learn more about any of these topics, I'm gauging which ones draw the most interest. Drop me a line and we'll talk soon! #mediatraining #mediamyths #media #demystifymedia #beheard #beseen #extendyourreach
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Making the News ! A phrase that is used in different contexts! for instance, ' making the news' is when an action or person becomes the subject of attention from the media. In another context ' making the news' is the actual production of information that is consumed by audiences on any media. What do you want to be ? the subject of news? or the maker of news? A moment to reflect upon. #WeSpeakYourLanguage #mediaconsulting
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The broadcast news landscape is changing. I’ve often heard journalists say doing digital news broadcasting isn’t their thing or it’s not as important as a traditional newscast. That type of thinking is wrong. Our audiences have changed their viewing habits and they are getting news from digital platforms. From sources who try to sound and look knowledgeable, but are not reliable. I can’t tell you how many times I’ve had someone send me a TikTok thinking it was real news, or something from another social media asking me if the post is true because they are not watching traditional newscasts. These are the viewers we are trying to reach by adding digital broadcasting to all of our stations across the nation. News is happening now and as journalists, we must get information out that is accurate and vetted! Not waiting for the 5, 6 or 10. Viewers want their news as it happens. That’s why Gray Television has made it their mission to give the viewers what they want! News in the palm of their hands, as it happens, from local and trusted journalists that know their communities and the people in them. That’s why we’ve rolled out brand new tech and provided newsrooms with training to run it. This is the future and we’re making it happen. #digitalnews #ctv #ott #journalism #journalismmatters #localjournalism
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🌟 Story-first—the game changer in news production Imagine a setup where news teams have full visibility into all content, whether it’s for linear TV or social media. This story-centric approach breaks down silos and enables true cross-platform collaboration. Watch the full discussion with NBCU and ABC News executives and let us know: Do you agree with their vision for the future of news? 👉 https://lnkd.in/eiP9XjTe
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Recovering Journalist. Organizational Storyteller. Resilience Innovator & Thought Leader
How to plan for the unexpected and execute flawlessly. Thoughts on a historic weekend of breaking news in my latest MediaDisasterPrep blog post.
In Broadcasting, “Weekends are the Same Everywhere”…Until They’re Not
http://mediadisasterprep.wordpress.com
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Communications Specialist | Video Technician @ ProShow Systems | Field Production, Event Coverage
📺 Why Trust in Local TV News Still Matters In an era of rapid digital transformation and widespread access to information, trust has become a rare commodity, particularly in news. But amid the noise, local TV news continues to hold a special place. It’s trusted because it’s close to the communities it serves—grounded in local stories, faces, and voices. Local news teams work tirelessly to deliver credible information, weather updates, community issues, and stories that directly impact the lives of their neighbors. Unlike national outlets that often focus on broad or polarizing topics, local stations are rooted in context, accountability, and a shared mission of serving the public. In my nearly nine years of experience in television news, I’ve seen firsthand the dedication that local journalists bring to their roles each day. From the early morning live shots to late-night edits, we’re committed to getting it right because we live here too. We understand how every piece of information shapes our community's perspective and confidence. As we move forward, it’s essential to continue supporting local journalism, encouraging transparency, and fostering engagement with our viewers. After all, trust in news starts at home—and for many, that home is their local TV station. 📡💬 #LocalNews #TrustInMedia #Community #BroadcastJournalism #NewsTrust #PublicService
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What stories are broadcasters focusing on right now, and which kinds of spokespeople are they looking out for to comment on them? Our insight team share their views on what national and regional journalists, reporters, producers and presenters currently have their eye on 👉 #MediaRelations #BroadcastPR #BroadcastMedia