Robin Garnett’s Post

As a brand, how should you behave in a world of big names and very limited attention? 🤔 Entertainment has become crucial in brand-building strategies, and this approach from Entertain or Die buckets tactics into categories for the traditional marketer to wrap their head around what needs to be done in today’s marketing and advertising spaces. For my work with Whisk, I have a particular affinity with the COLLABORATIVE CHAMELEON: ‘lending key brand assets to unexpected allies within adjacent cultures’. If that sounds interesting to you, drop me a message.

If you are working with an agency partner and the creatives on your brand aren't at the table and a part of the discussion it's a problem. I'm not talking about the Executive Creative Director...it's the writers, designers, and strategists. The bigger the title, the less involved they are with your brand. The layers at agencies are only there to serve the agency's bottom line billings NOT your brand. Working directly with a smart, nimble, experienced team that can get right to the heart of solving your brand's challenges is the way forward. It's a great time of year to reconsider how you are spending your marketing budget and consider engaging in a true strategic partnership in the future with Contrary Collective.

I believe the best creative partnerships are built on collaboration, trust, and ensuring the right people are in the room to bring your ideas to life. As you plan for your creative partnerships in 2025, ask yourself these things: 1️⃣ Are the Right People in the Room? We keep things simple by putting the creatives directly in front of you from the start. This means you’re collaborating with the people crafting the vision and executing the ideas, ensuring that your brand’s identity and goals are always top of mind. 2️⃣ Is My Account Staffed Efficiently? I staff accounts to make sure every hour is spent wisely, with experienced professionals who know how to deliver results. You deserve the peace of mind that comes with knowing your project is in the hands of a team that can efficiently execute your vision. 3️⃣ Am I Investing in Experience? While it’s tempting to reduce costs, investing in experienced creatives who understand your brand’s nuances can save time and lead to faster, more impactful outcomes. When you work with a team that “gets it” from day one, the results speak for themselves. 4️⃣ Is Our Team Nimble Enough to Adapt? Nimbleness is key. A team that can adapt quickly to feedback and changes in direction without losing momentum is invaluable. We pride ourselves on a clear but flexible process, allowing us to be responsive and efficient. If these aren’t all things your team is doing—but you’d like them to be—it’s time to consider how a fresh approach could benefit your brand. Your goals, your vision, and your unique challenges deserve a tailored creative solution. I’m here to listen first—because I believe the best partnerships start with understanding what you truly need. Let’s collaborate to customize a team and approach that works for your brand and ensures you’re getting the most value out of your creative investment. In the end, it’s not just about cost—it’s about building a partnership that drives real impact for your brand. Let's talk! #creativestrategy #creative #agiledesign

CEO John Quarrey’s bold approach to investing in creative talent means we prioritise creativity, passion, and innovation in everything we do. From groundbreaking campaigns to jaw-dropping brand experiences, it's this investment in creative minds that sets us apart. Check out this article on why John is betting big on creativity and how it’s transforming the way we work. 🧠✨ Read more here 👇

The evolution continues… Over the next few weeks we will say good bye to the Dan Bolton creative management agency brand. A brand that has served the events industry across the Middle East for almost a decade. We are excited to begin a new chapter with a clearer focus and more determination than ever to continue to deliver great projects in the creative industries. All of the former Echo brands will consolidate under one entity… Be. A journey 5 years in the making, Be is a global creative agency that specializes in experience design and production, live events & entertainment as well as content creation. International, agile, innovative. Change is inevitable. BE. An Experiential Agency It's Curio

Chapter 1: Embrace the risk and change necessary to be relevant.

Whether you're bringing your own ideas to the table or letting the agency work their magic, collaboration is key to meeting your goals. Don't undervalue either party—both sides play a crucial role in building your brand. Be flexible, leave egos at the door, and avoid power struggles. It’s your brand, but they’re the architects, so mutual respect is essential.#BuildingBrandsTogether #FlexibleMindset #CollaborativeSuccess #BrandBuilding ‘Growing together’ is the name of the game in these industries, so break down the barriers of ownership and let go of the need to control everything.#BrandCollaboration #CreativePartnership #MutualGrowth #digitalagency #advertising

Consistency. Isn’t. EVERYTHING. I see you doing it all, showing up non stop, making another plan to add ANOTHER thing to your plate hoping it’ll work But being “consistent” and doing MORE of the same stuff that isn’t working- is insanity Consistency is important, but WHAT you’re actually doing consistently is how you create impact Come let’s craft the WHAT! Build, Launch, Scale a Bold, Profitable Brand!

"Double down on your story — your values, your vision and your mission. Ensure that you, your people (at every level) and your customers can clearly and passionately articulate it. The world is warping at light speed and your story is the most effective technology you have to ensure people make the right decisions. Your story is the unshakeable rock the world demands." - Craig Kind Code and Theory #storytelling https://lnkd.in/eTd8ybyi

🎉 Exciting News! 🎉 I’m thrilled to officially launch Company with Character—a creative agency dedicated to helping brands tell their stories through innovative play and character-driven experiences. Our mission is simple: to create magic for brands by blending storytelling, strategy, and creativity. Whether it’s crafting a custom mascot, staffing professional characters for events, or designing unforgettable brand experiences, we bring your vision to life in ways that leave a lasting impression. 🌟 What Makes Us Different? We don’t just design characters; we create connections. By tapping into the emotional power of storytelling, we help brands shine brighter and stand out in today’s crowded marketplace. If you’re ready to elevate your brand through character-driven marketing, let’s connect! ✨ Together, we’ll bring your brand’s story to life. #InnovativePlay #BrandStorytelling #CompanyWithCharacter