Dan Linton

If elevating your pharma brand's perception in 2025 isn't on your to-do list, you might want to listen to this... Hear from PR Manager, Daniel McIver, as he talks about the value of strategic PR and how coupled with SEO, it can be transformative for brand perception 💫 Discover more about our PR and reputation management services 🔗 https://loom.ly/i4iaR5E #PR #ReputationManagement #StrategicPR

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2023 Inclusive Media Buying and Planning - Nationals Award Winner 🏆 The winner for Inclusive Media Buying and Planning - Nationals went to MG OMD, OMG UNITE, and OmniGov, LLC for their impactful campaign for NHS Blood and Transplant. In 2022, the NHS faced a growing challenge: Sickle Cell disease, the fastest-growing genetic disorder in the UK, which disproportionately affects people of Black heritage. The need for blood donations rose dramatically, with 250 donations required daily to treat the illness, up from 150 five years prior. NHS Blood & Transplant (NHSBT) urgently needed to recruit more Black heritage donors, who are more likely to possess rare blood subtypes essential for life-saving transfusions. ➡️ Head to https://lnkd.in/eqius-hR to learn more, submit your entries, or nominate someone! #MEFA #MediaForAll #DiversityAndInclusion #Media #Advertising #Awards

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🎉 🎉 Launching today 🎉 🎉 We are excited to announce that we open for business today. We are a fully-integrated creative and media agency specialising in helping pharma and healthcare companies communicate and build trust with healthcare professionals, patients and consumers. Our offering is built on four key tenets: 1) Creative and media integration at every stage 2) Content creation and media investment powered by data 3) Creative and media strategies executed seamlessly across all channels 4) Fully transparent media investment model  Our Founding Partners Ed Thesiger, Tess Player and Paul Rowlinson MSc each bring significant experience and complementary expertise, from both within and beyond the pharma and healthcare sector.   Ed Thesiger, who held senior roles in the healthcare sector, both client side (GlaxoSmithKline) and agency side (Publicis Health, Saatchi & Saatchi Wellness), said of the launch: “We have sought guidance from numerous industry colleagues to help sharpen our client offering. While the four tenets may sound familiar to many agency offerings in other sectors, they are rare in the pharma and healthcare agency space. We are confident we will address client pain points head on and we can’t wait to get started.” Tess Player, a brand-building strategist, who has most recently specialised in communications for healthcare professionals, commented: “After more than two decades working within the sector, it’s clear to me there are specific, untapped opportunities for pharma and healthcare companies. Confido Collective will not only help them realise those opportunities, but will do so in a more transparent, holistic, and data-driven way. I’m excited to join forces with Ed and Paul to bring the healthcare industry and professionals closer together.”   Paul Rowlinson MSc, an influential figure in media and advertising, and until recently the UK Managing Director of GroupM Digital, added: "Helping pharma and healthcare brands build trusted connections with their audiences is an important mission, benefiting brands, healthcare professionals, patients and consumers alike. By combining data-powered content creation and activation across all channels with sector-specific expertise, Confido Collective is uniquely placed to deliver this mission. I'm thrilled to be a part of it." For more information please follow this page and visit us at www.confidocollective.ai #confidocollective #pharma #healthcare #startup

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We have the mindset to create and deliver high-value healthcare communications to all our clients. To us this means delivering award-winning health outcomes both efficiently and effectively. And to do this, we structure our work around four focus areas: 🌟 ARTS & SMARTS 🌟 We create award-winning campaigns that blend creativity, strategy and smart delivery ⚡FAST & LEAN ⚡ Our senior consultant team operates with a lean management structure, enabling us to deliver quickly and accurately first time ✨ CLEVER & TOGETHER ✨ Every client team is unique, so their needs are different. We create ways of working that ensure our partnership stays happy, healthy and productive 💵 EFFICIENT & EFFECTIVE We actively identify and implement ways to become more efficient so that we can maximise client spend on delivering the best health outcomes How we work and what we deliver are the result of our partnership & programme planning model, ADAPT™. Find out more about Fox&Cat, ADAPT™ and our mission via our all-new website ➡️ www.foxandcat.co.uk #HealthcareMarketing #MedicalCommunications #HealthcarePR #HealthcareIndustry #PharmaCommunications #DigitalHealthcare #HealthcareStrategy #HealthcareCampaigns #HealthcareBusiness #HealthcareAgency #HealthcareCommunications #Communications #Strategy #Relaunch #Storytelling #Creativity #Innovation

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New Webinar! Free to join 😀 Are you running paid media campaigns in the health sector? Join our upcoming webinar to discover 11 must-haves for crafting high-performing campaigns that resonate with healthcare audiences. Get our expert insights into optimising your campaigns, increasing ROI, and navigating the unique challenges of the health industry. Don't miss out! 📅 Date: Wednesday, 30th October 2025 🎟️ Reserve your spot: https://lnkd.in/esXjdk_N #Webinar #PaidMedia #GetDigitallyFit

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Our marketing twosome are in Manchester today for their quarterly learnings and planning session! We’ve got some exciting plans for next year - stay tuned! 👀⭐️ Hayley Levene Megan Tucker #MarketingPlanning #HealthcareMarketing

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Breathing New Life Into Cough Relief 🌬️ At ALL Creative we build Brand Worlds; delivering assets that reflect brand stories at every touchpoint including TVC and digital media. Alongside Perrigo Company plc, we built a crucial scientific animation into the TVC that shows Bronchostop’s mechanism of action on both dry and chesty coughs. 💡 With 56% of cough sufferers not treating their symptoms, this visual highlights Bronchostop’s dual-action: soothing the throat and clearing the lungs—providing relief no matter what type of cough. We delivered a modern and easy-to-understand animation that enhanced the previous campaign to deliver the brand’s rtb. 🎬 We're happy to get involved from scratch but as equally comfortable at enhancing an existing reel. Reach out if you're looking for quick wins to optimise and lift your existing video catalogue. 👇 #HealthcareMarketing #Innovation #CoughRelief #MechanismOfAction #ALLCreativeBranding #brandworld

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For my UK Pharma network - sometimes knowing what relevant events are happening and when can be a little tricky to pinpoint. Here's a nice guide to some interesting events to close the year out!

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5 Best Pharmaceutical Brand Strategy Decks GSK - this is the most comprehensive brand guidelines we’ve seen in the health category. St John's Ambulance - introduces the two types of copy to help you write — talking to the head and the heart. BlueCross - one of the biggest problems with strategy in healthcare is we make the language too complicated. The list of words to avoid from their Language Simplification section is of great help. Omnipod - the simplicity it brings in solving diabetes is brought through in the simplicity of their brand guidelines design. Time To Change - this gives great descriptions of the specific steps, so if someone has never seen a brand guidelines document before, they can easily follow along. 👉Next week I’m doing a workshop on how to get to great healthcare advertising if you’re interested you can sign up here: https://lnkd.in/gbnmATc9

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🟢 Inclusive Media Planning & Buying Award Category Shortlist Presenting EssenceMediacom UK for QVC’s Invisible Inc: Menopause Your Way Campaign 🎉 QVC’s Menopause Your Way campaign aimed to shift the narrative around menopause, moving away from its negative portrayal. By focusing on empowerment, renewal, and rediscovery, the campaign showcased menopause as a time of growth. Featuring real voices from menopausal women and partnering with Visible Inc, QVC co-created content with the community to ensure authenticity. Key highlights included the Turn the Face the Change series with Anita Rani, Jo Wiley, and Gabby Logan, sharing stories of embracing midlife. The campaign achieved impressive results, with a 70% increase in confidence in QVC’s support for midlife women, a 90% increase in consideration, and a 61% rise in users. Perceptions of QVC as a brand that understands menopause also grew by 56%. #MediaforAll #InclusiveMediaPlanning #InclusiveMediaBuying #Awards #DiversityandInclusion

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We're extremely proud of our recent email automation and copywriting work with Matilda Health. Our goal was to improve surgical outcomes for those with suspected or confirmed endometriosis. Our approach involved 5 phases: 🔍 Discovery: Understanding the Surgery Optimisation Program 🗺 Mapping journeys: Creating the automation framework for audiences ✍️ Content development: Copywriting content to match those journeys 🧑‍💻 Implementing templates: Uploading templates to the host platform 🤝 Handover: Providing a walkthrough of assets and documentation for go live. To learn more, check out our case study on the Avion website: https://buff.ly/4eCjR2h It was a pleasure working with clinician cofounders Kevin Wernli and Joanna Morris. I think they enjoyed working with us too! "From the very first call with Avion, it was clear we were working with people at the top of their game. The attention to detail and care was refreshing and the outcome they delivered clearly evidenced that the hard work Avion undertook to understand our specific needs paid off – second to none!" ⭐️⭐️⭐️⭐️⭐️ #EmailAutomation #CopywritingSuccess #HealthcareMarketing #PatientOutcomes #SurgicalOptimisation #EndometriosisAwareness #CaseStudy #ContentDevelopment #JourneyMapping #HealthTech #ClientSuccess #AutomationFramework #CopywritingExcellence #AvionTeam #MatildaHealth #HealthcareCopywriting #MarketingInHealth

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I love this initiative and I think it will make such a difference to the working culture in agencies. It also indicates how well research suppliers and buyers work together. Brilliant. #marketresearch #partnership #worklife

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✨ Looking to elevate your partnerships and engagement strategy? At HRS Communications, we know that successful healthcare and nutrition campaigns are built on trusted, meaningful partnerships. With our strong connections and industry expertise, we help you engage the right people and maximise your campaign impact, ensuring your message reaches those who matter. 📈 End-to-end expertise for partnership success. From strategic planning to execution, we specialise in creating partnerships that amplify your voice and reach. Whether engaging with educational institutions, key opinion leaders (KOLs), influencers, or trade media, we position your brand for long-term success. Our comprehensive approach ensures every collaboration aligns with your objectives. By working with HRS, you gain access to trusted experts, making your campaigns credible and impactful. Your dedicated account management team will handle day-to-day complexities, allowing you to focus on broader goals. 📝 How we can support your partnerships and engagement: • Stakeholder mapping to connect with influential voices, including healthcare professionals and KOLs. • Event support for symposiums, roundtables, and expert speaker arrangements. • Influencer campaigns to share your message through credible, evidence-based content. • Media coverage with placements in top trade publications, building brand authority. • Tailored social media strategy for platforms like LinkedIn to maximise engagement. • Content creation that is scientifically accurate, engaging, and aligned with your strategic goals. 🌱 Nurturing long-term partnerships for sustained growth. We build enduring partnerships that deliver ongoing value, helping your brand remain a trusted partner to industry players. Whether launching a new initiative or scaling an existing one, we ensure your partnerships strengthen and evolve with your business. 🤝 Well-connected, results-driven, and partnership-focused— get in touch and let HRS Communications help you achieve lasting success! #partnership #engagement #expertise #medcomms #nutritioncommunications

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How can we better elevate trusted HCP voices to facilitate public access to accurate medical information? Find out how we're using AI tools (and the expertise of our smart #healthcare team) to power the new 'Trufluence x HCPs' offering at BCW Global 👇 (from PRWeek UK)

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As I sit at here developing a client’s value proposition to allow them to hit the market with a clear vision in 2025, what pops up but this post about how my team can do the same for you. Whether it’s a strategic review, refreshed value prop or content audit for targeted HCP engagement, give me a shout so we can make it happen for you. We are The Studio #pharmamarketing #brandoptimisation #HCPEngagement #StrategyVisionAction

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The PRCA/CIPR’s Mental Wellbeing Audit 2023/2024 – conducted by Opinium – revealed that on average, 91% of PR practitioners have reported poor mental health in the last 12 months. The proportion who have been diagnosed with a mental health condition has risen from one in four (25%) to a third (33%). Have we over-normalised stress in the corporate affairs industry? https://lnkd.in/egy8qRAN

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How can single-industry comms agencies thrive in a niche? 🤔 With over 21,000 PR agencies in the UK, competition for talent and clients is fierce. So how do independent, single-industry agencies stand out and succeed against the creative giants that do it all? In our latest podcast, we dive deep into this with Ravi Vijh, MD of Bastion – the UK’s top video games comms agency, which is on an incredible growth journey. From launching new divisions to hiring passionate people, Bastion is a shining example of how a focused approach can yield extraordinary results. 🙌 Tune in as we explore how a single-industry focus helps Bastion accelerate growth, foster diversity, and attract top talent in a competitive landscape. It's a must-listen for any agency looking to thrive in a single-industry niche! 🎙️Full episode available on Spotify - https://lnkd.in/g6uRNvWz #videogames #videogamescomms #publicrelations #pragency

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