Dane Hamer

UK consumers cut their entertainment spending by £3 over the last year according to the latest Video Trends Report from TiVo. Surprising to me at least is that 43% of those surveyed still buy or rent content transactionally (so-called TVOD) & spend £18.91 a month on buying an average 7.4 titles a year - a finding that will please Liz Bales & the British Association for Screen Entertainment (BASE) which has tirelessly championed that business model. The £3 reduction in overall entertainment spending was the result of 18.7% significantly cutting their expenditure & another 37% slightly reducing it.

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Fab article in the The Drum from Ian Flynn the ECD of RocketMill AI and the future of creative. read here 👇 https://lnkd.in/eFGNxhbW

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I'm really enjoying this at the moment (Character Limit - How Elon Musk Destroyed Twitter). Very few protagonists, on either side, come out with much in the way of credit. Still, it sounds even more bonkers and harrowing for Twitter employees than I'd imagined - details such as the effect that cost-cutting had on the toilets, for example, make for grim reading. Ditto the fact that after around 50% of the workforce was let go, remaining employees colloquially referred to this event as "the snap". But, for all the X and Elon bashing that goes around at the moment, I have to say one of my big takeaways has been that Twitter was heading for problems, one way or another. Even prior to Musk's takeover, the platform was riddled with bugs, and clients I was working with were starting to move ad spend elsewhere. Some of the figures cited for events and parties are mind-boggling, but the most memorable detail (so far, I'm only 80% through) has been that Twitter had massive contracts worth hundreds of millions of dollars, with both AWS and Google Cloud to provide essentially the same service. Whatever you have to say about Elon Musk, that is absolutely mindblowing. Anyway, it's a great read - would recommend! https://lnkd.in/eAu7TvBD

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The London Underground network now has a mobile signal with full coverage coming by the end of 2024. And this is a huge thing for brands! Why? Brands can now mix a few powerful ingredients, here's the recipe: - 4 Million Daily Commuters 🤯 - High Frequency (travellers use it twice a day) 🧠 - High Dwell Time in certain formats, over 20min. ⏳ - Targetability (pick a platform or station to fine-tune audiences) 🎯 ...and the final ingredient: - Strong call-to-action so consumers pick up their phones and browse your website or install your app. 📲 Shout to Dall-E for the dystopian pic! 🤣

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In an industry saturated with content creators, who and what rises above the noise? Following Amplify's launch of Co.Labs, The Drum spoke to Amplify's Senior Talent Partnerships Manager, Lara MacAlpine, alongside other top marketing experts as they revealed the must-follow creators who will inspire us all in 2024. With over a decade of industry experience, Lara has a background in brokering talent, event programming, and amplifying PR campaigns for brand collaborations. Drawing on her knowledge of talented creators, Lara selected Ellie Delphin, sharing that, “Parisian Ellie Delphine is an influencer and stylist whose grid content focuses mostly on fashion and beauty. However, in her stories, she will often provide commentary on and have open discourse with her audience about recent fashion marketing campaigns, pop-culture conversations, and other cultural occurrences...” Read Lara’s full comment here: https://lnkd.in/eizXC-49 with contributions from No Brainer - Search-driven Content Agency | B Corp’s Ella Howatson, DEPT®’s Claire Shalbrack, Don't be Shy’s Louise Buckley, Kairos Group’s Mark Bellamy, Designwerk.’s Saha Saif, 2Heads’ Andrew (Bertie) Ager and THE FIFTH's Jessica Myers. Creators, influencers, talent and communities are an extension of a brand’s audience and have the power to influence everything from cultural relevance to buying decisions. That’s why we launched Co.Labs, an audience-first and culture-led approach to communities and partnerships, led by Lara Macalpine and Rachel M.. More here: https://lnkd.in/eh5WbD4y #BrandExperience | #ExperientialAgency | #TheDrum | #Creators | #InfluencerMarketing

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Best recap yet.

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Luminate Data's Midyear Music Industry Report for 2024 has been released, offering valuable insights for artists, labels, and fans. The report highlights the factors influencing the future of music and reveals that the industry has seen significant growth, with global music revenue reaching $20 billion in the first half of the year. Streaming services now contribute to 75% of this revenue, and there has been a 30% increase in vinyl sales. 𝐊𝐞𝐲 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:    𝐒𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐞𝐬 𝐭𝐨 𝐃𝐨𝐦𝐢𝐧𝐚𝐭𝐞:      - 𝐆𝐫𝐨𝐰𝐭𝐡: Paid subscriptions surged by 18%, with 450M users.      - 𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Ad-supported streaming increased by 22%, reaching         600M users.      - 𝐈𝐦𝐩𝐚𝐜𝐭: Streaming revenue now makes up 75% of the global music         industry's $12B income in H1 2024.    𝐓𝐡𝐞 𝐕𝐢𝐧𝐲𝐥 𝐑𝐞𝐯𝐢𝐯𝐚𝐥:      - 𝐒𝐚𝐥𝐞𝐬: Vinyl sales grew by 30%, with 25M units sold in H1 2024.      - 𝐘𝐨𝐮𝐧𝐠 𝐁𝐮𝐲𝐞𝐫𝐬: 40% of vinyl buyers are under 25.      - 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐢𝐭𝐲: 60% of sales are limited edition and special releases.     𝐆𝐥𝐨𝐛𝐚𝐥 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧:      - 𝐆𝐫𝐨𝐰𝐭𝐡: Music consumption in India, Brazil, and Nigeria grew by         35%.      - 𝐑𝐞𝐯𝐞𝐧𝐮𝐞: Emerging markets contribute 20% of global music         revenue, up from 15%.      - 𝐂𝐮𝐥𝐭𝐮𝐫𝐞: Cross-border collaborations increased by 50%, enriching         global music.     𝐀𝐈 𝐚𝐧𝐝 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧:      - 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧: AI-generated music usage increased by 40%.      - 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧: New tech reduced distribution costs by 25%.      - 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: AI-powered recommendations improved user         engagement by 20%. 𝐖𝐡𝐲 𝐓𝐡𝐢𝐬 𝐌𝐚𝐭𝐭𝐞𝐫𝐬:    - 𝐅𝐨𝐫 𝐀𝐫𝐭𝐢𝐬𝐭𝐬: Understanding these trends can help artists navigate the complex landscape of music release strategies, audience engagement, and revenue generation. Leveraging streaming platforms, embracing physical formats like vinyl, and exploring new markets can provide diverse income streams and greater exposure.    - 𝐅𝐨𝐫 𝐋𝐚𝐛𝐞𝐥𝐬: Record labels can use this data to refine their marketing and distribution strategies, identify promising markets, and invest in technology that enhances both production and consumption.    - 𝐅𝐨𝐫 𝐅𝐚𝐧𝐬: Fans are at the heart of the industry, and these trends reflect the changing ways they consume music. Whether it’s through discovering new artists on streaming platforms or enjoying the tactile experience of vinyl, fans have more options than ever to engage with music. #MusicIndustry #Streaming #VinylRevival #GlobalMusic #AIMusic #MusicTrends #LuminateData #DigitalTransformation #MusicMarketing #EmergingMarkets

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If your interested in our approach to AI, here’s a great read from our Head of Studio

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We’ve all grown up watching movies, content, shows, reading comics, playing games, enjoying transmedia storytelling and tracking the same narrative as fans across different platforms, products and experiences of the particular franchise or storyline. So, it’s obvious that the fandom itself is not linear. It could be or is non-linear. Then why do we only engage in a linear way? There are many things to be careful about when planning how to communicate and bring a title into the world or back into a user’s world and when we work on a new brief for movie, show or entertainment marketing or to build consumer experiences it always helps to understand this ecosystem in its entirety as opposed to just working from assumptions. It’s a huge world out there and only true fans and followers can help you navigate this multiverse and fandom. See the complete picture at https://lnkd.in/db86C_RU #Fan #Fans #Fandom #Fandoms #Ecosystem #Ecosystems #Multiverse #Multiverses #Map #Maps #Linear #NonLinear #Story #Stories #Storyline #Storylines

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In a world where everyone talks, data listens. At RICHWORKS Media & Digital, we’ve harnessed this power to create campaigns with outstanding results. What I’ve discovered is that the key to success isn’t being the loudest or the most skilled — it’s understanding your audience deeply. Learn their behaviors, preferences, needs, and how you can solve their problems. Let data be your guide. Opinions are valuable, but they shine brightest when backed by logic, right ⚡️? Check out the case study of our #adcampaign for a startup here: https://bit.ly/3yI5mtH

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Major launch from Tik Tok in the generative AI space today called “Symphony Creative Studio”. We got the demo at Cannes this year and we were blown away. Would recommend reading the announcement at the link below 👇 https://lnkd.in/dV5gn64p There are so many exciting applications for marketers, from automatically translating your video content into any language for any market, to uploading your actual creators (with their consent) to the platform and making an avatar of them, which will enable you to create many new versions of their content using simple language prompts. One thing is for sure, in a world where content generation is becoming more and more commoditised , the power of being able to optimise, identify and scale media behind the winning variations is where a massive opportunity lies. Hears to the next frontier Engage Video Group & Jon Ratcliffe. And congratulations Roland Geisler to you and the Tik Tok team on the launch 🚀🚀🚀

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🚀 Budget Constraints Don’t Kill Creativity—They Drive It 🚀 👇 👇 More on what I'll be talking about at the AI Summit at MIP Markets - MIPCOM, MIPJUNIOR, MIP CANCUN & MIP LONDON below: 👇 Throughout history, innovation has thrived under pressure. YouTube exploded because creators had to make something compelling without big budgets. TikTok is thriving because people create magic with 15-second clips and simple tools. Now, here comes AI. ❌ Fear: AI will replace creativity. ✅ Reality: AI will unlock new ways to create by introducing limits that force us to think differently. Some of the most brilliant ideas come from working within constraints. It’s not about replacing what we’ve done—it’s about redefining what’s possible. 💡 How do you see AI shaping creative processes in your industry? #AI #Innovation #Creativity #Technology #FutureOfWork #DigitalTransformation

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Charts for charts sake just never quite work! Data can be hard enough to understand as it is and endless visualisations just add to the noise. We're curating for you meaningful metrics that matter. That provide actionable insights and intelligence for you team and your organisation.

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🤔 This week’s announcement that Dotdash Meredith are the latest media owner to strike up a licensing deal with OpenAI has me feeling ambivalent. On the one hand, revenue diversification is key right now, publishers are the future of the premium web we all love and these deals are hugely lucrative especially given it’s using the data (content) that publishers would have any way. All coming with the added bonus of leveraging the technology for publishers own products and services. - But what happens when, through a combination of things like the continued growth in synthetic data and the bulk of all historic data from these publishers being ingested, the balance of power shifts and this data is no longer in such high demand? It’s not impossible to imagine a world in which companies like OpenAI can create the content that feeds back into the models they build. It’s important to also recognise that despite the tremendous size of these publishers datasets, relative to the wider data set that models like ChatGPT have been trained on, it’s very small. - These models are starving for data and it’s unsurprising that at present, companies like OpenAI are willing to pay huge sums of money for it. But this could change. I don’t know if it will and I’m not sure that these partnerships are a bad idea (people far more senior and important than me decided otherwise after all) but I’m cautious about the long term implications. - There are possibly parallels with the TV networks in the 2000s in which some of the biggest shows were sold off to Netflix only for them to later eat their lunch. What we define as our competition changes over time.

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What a fantastic day, with amazing content. Thank you to the Adwanted Events team Jack Benjamin Sam Tidmarsh Steven Scaffardi and the dream panel of Hamid Habib Rhys Hancock and Michael Smith. Definitely could have been on longer than 30mins talking about why brands can't afford to ignore gaming as a key marketing strategy! #GamingAdvertising #GamingMarketing #Metaverse #InGameAdvertising #InteractiveGaming #GamingConsulting

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1996: First sheep (Dolly) is cloned. 2030: You're cloned. Sounds like sci-fi? Well, Gen Z is already comfortable with this future. In our latest report, "The Future of Socialising," we explore ideas like this and more with supporting Gen Z insight their thoughts about the future gathered by Imagen Insights. Some highlights include: → Pheremone Hacking: what if you could instantly become more relatable, in any situation? → Cloning for Convenience: imagine delegating the next deck you’ve got to nail to your bot, so you can spend more time on the stuff that matters even more? As you explore our predictions, you can compare your feelings with those of Gen Z. 😇 Is it all feeling UTOPIAN? 😵‍💫 Or is your stomach getting a more DYSTOPIAN feeling? Either way? Best remind yourself of what Bob Dylan sang: "… you better start swimming, or you’ll sink like a stone. For the times, they are a-changing." ↓ Curious to learn more? Comment "The Future!" below for our complete report – "The Future of Socialising." What’s your favourite prediction from the report?

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